Thus spoke Barbie: a doll for all and for none

• Autor(a) principal: Cechin, Michelle Brugnera Cruz
• Data de Publicação: 2012
• Outros Autores: Silva, Thaise da
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Fractal : Revista de Psicologia
• Texto Completo: https://periodicos.uff.br/fractal/article/view/4918
• topic: toy; childhood; gender relations social inclusion; brinquedo; infância; relações de gênero; inclusão social

Shrouded in a world of beauty, wealth and adventure, the Barbie doll is immersed in a cultural pedagogy, with the intent to teach the supremacy of a body type, ethnicity and behavior. This article aims to discuss the representations of the Barbie doll in ludic culture and how it has affected the construction of children’s identities, especially in relation to gender identity and to cultural diversity. It analyzes what specific studies have revealed about the cultural representations of the doll. For such, cultural studies were taken as referential, using as theoretical framework the post-structuralism analysis approach, treating the doll as a cultural artifact. We highlight their effects produced in the media and in the discourse of childhood configuration.