Aspectos linguísticos, discursivos e cognitivos do português escrito em cartazes de rua

• Autor(a) principal: Silva, Amanda Borges
• Data de Publicação: 2023
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional da UFG
• Texto Completo: http://repositorio.bc.ufg.br/tede/handle/tede/12939
• topic: Linguística cognitiva; Português escrito; Cartazes de rua; Cognitive linguistics; Written portuguese; Posters of street; LINGUISTICA, LETRAS E ARTES::LINGUISTICA

The period of social isolation caused by the pandemic of the new coronavirus, which occurred between 2020 and 2022, in addition to the effects on world health, also has consequences for the economy, as thousands of people lost their sources of income and were forced to take to the streets, in order to get help. To communicate with passers-by and drivers, they use posters, tickets and pamphlets (efficient supports to transmit the message quickly, making your interlocutor understand it in seconds). Therefore, this dissertation aims to study the linguistic, discursive and cognitive aspects of Portuguese written on posters produced and/or disseminated by people who are in a situation of economic and social vulnerability. The main corpus of this dissertation are 50 photographs of posters, collected during this period in traffic lights, bank doors, supermarket and bakery doors, squares and fairs in Goiânia. The complementary corpus is composed of another 50 photographs collected on social networks such as Twitter, Instagram, Youtube, Facebook and journalistic sites from the same period. For data analysis, the studies of cognitive linguistics, studies on polyphony and argumentation were carried out. The results showed that, in relation to linguistic aspects, there are patterns of utterances in most of the street signs. They both present ideational contents and enunciative marks typical of interpersonal interaction. The utterances evoke frames, gestalt and compression as a way of accessing the interlocutor's knowledge of the world and persuading him to help in some way. Regarding the discursive aspects, the presence of discursive voices (BAKTHIN, 2008) and argumentation in the texts (PERELMAN; TYTECA, 1996) were observed, which act, respectively, as forms of dialogue with other discourses and as a way of persuasion.