Associações sociotécnicas: mediações algorítmicas e a economia das ações no Facebook
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório Institucional da UFG |
Texto Completo: | http://repositorio.bc.ufg.br/tede/handle/tede/8427 |
Resumo: | The project seeks to map the economy mediated by the association between the algorithms and the user on Facebook turning to the commercial pages.Economics keep a direct relationship with the processes of collecting, storing and articulating data favoring a personalization of content. The first part presents the project regarding the problem, objectives and your relevance. The second delivery of conceptual discussion about algorithms, their developments, research perspectives and which ones are sought in this analysis. The third one deals with the Theory-Actor Network, a theoretical proposal for research to consider symmetrical human and non-human highlightly Latour (1994a, 2012). Therefore, we explore ways of implementing empirical research based on the development of cartography (VENTURINNI, 2010; BARROS, KASTRUP, 2009; ROMAGNOLI, 2009; PRADO FILHO, TETI, 2013). Taking this as a reference, the empirical exercise was carried out from the profile of the researcher on Facebook for a month was observed on based on the selection of some internal and external variables about platform. The following reading exposes the data observed in this analysis that point to an economy based on the circulation of segmented contents based on the actions of the user, in which the user's action deals of algorithm transactions that reverberate is not that it is not News Feed and so the user also carries out their translations in a network that is made and remade in a constant way. |
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Gomes, Suely Henrique de Aquinohttp://lattes.cnpq.br/3007925506666700Alzamora, Geane CarvalhoMartins, Dalton Lopeshttp://lattes.cnpq.br/0256812411257792Moura, Carolina Silva de2018-05-03T14:53:50Z2018-04-02MOURA, C. Associações sociotécnicas: mediações algorítmicas e a economia das ações no Facebook. 2018. 162 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Goiás, Goiânia, 2018.http://repositorio.bc.ufg.br/tede/handle/tede/8427The project seeks to map the economy mediated by the association between the algorithms and the user on Facebook turning to the commercial pages.Economics keep a direct relationship with the processes of collecting, storing and articulating data favoring a personalization of content. The first part presents the project regarding the problem, objectives and your relevance. The second delivery of conceptual discussion about algorithms, their developments, research perspectives and which ones are sought in this analysis. The third one deals with the Theory-Actor Network, a theoretical proposal for research to consider symmetrical human and non-human highlightly Latour (1994a, 2012). Therefore, we explore ways of implementing empirical research based on the development of cartography (VENTURINNI, 2010; BARROS, KASTRUP, 2009; ROMAGNOLI, 2009; PRADO FILHO, TETI, 2013). Taking this as a reference, the empirical exercise was carried out from the profile of the researcher on Facebook for a month was observed on based on the selection of some internal and external variables about platform. The following reading exposes the data observed in this analysis that point to an economy based on the circulation of segmented contents based on the actions of the user, in which the user's action deals of algorithm transactions that reverberate is not that it is not News Feed and so the user also carries out their translations in a network that is made and remade in a constant way.O projeto busca cartografar a economia mediada pela associação entre os algoritmos e o usuário no Facebook voltando-se às páginas comerciais. Economia essa que estabelece relação direta com os processos de coleta, armazenamento e articulação de dados favorecendo a personalização de conteúdo. Na primeira parte apresenta-se o projeto quanto ao problema, objetivos e relevância. A segunda dá seguimento à discussão conceitual sobre algoritmos, seus desdobramentos, perspectivas de pesquisa e quais delas são buscadas nessa análise. A terceira aborda a Teoria Ator-Rede, proposta teórica para a pesquisa por considerar simétricos agentes humanos e não humanos a luz especialmente de Latour (1994a, 2012). Por conseguinte se explora as formas de implementação da pesquisa empírica fundamentada no desenvolvimento de uma cartografia (VENTURINNI, 2010; BARROS, KASTRUP, 2009; ROMAGNOLI, 2009; PRADO FILHO, TETI, 2013). Tomando isso como referência, o exercício empírico, foi realizado a partir do perfil da pesquisadora no Facebook que durante um mês foi observado com base na seleção de algumas variáveis internas e externas à plataforma. A leitura seguinte expõe os dados observados nessa análise que apontam para uma economia pautada na circulação de conteúdos segmentados com base nas ações do usuário, em que o agir dele promove traduções do algoritmo as quais reverberam no que é exposto no Feed de Notícias e assim o usuário também realiza suas traduções em uma rede que se faz e refaz de modo constante.Submitted by Franciele Moreira (francielemoreyra@gmail.com) on 2018-05-03T13:53:27Z No. of bitstreams: 2 Dissertação - Carolina Silva de Moura - 2018.pdf: 5329584 bytes, checksum: 5bfa61f6504213d3213b09998b948dfa (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)Approved for entry into archive by Luciana Ferreira (lucgeral@gmail.com) on 2018-05-03T14:53:50Z (GMT) No. of bitstreams: 2 Dissertação - Carolina Silva de Moura - 2018.pdf: 5329584 bytes, checksum: 5bfa61f6504213d3213b09998b948dfa (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)Made available in DSpace on 2018-05-03T14:53:50Z (GMT). No. of bitstreams: 2 Dissertação - Carolina Silva de Moura - 2018.pdf: 5329584 bytes, checksum: 5bfa61f6504213d3213b09998b948dfa (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2018-04-02Fundação de Amparo à Pesquisa do Estado de Goiás - FAPEGapplication/pdfporUniversidade Federal de GoiásPrograma de Pós-graduação em Comunicação (FIC)UFGBrasilFaculdade de Informação e Comunicação - FIC (RG)http://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessAlgoritmoEconomiaTeoria ator-redeCartografiaFacebookAlgorithmEconomyTheory actor-networkCartographyCIENCIAS SOCIAIS APLICADAS::COMUNICACAOAssociações sociotécnicas: mediações algorítmicas e a economia das ações no FacebookSociotechnical associations: algorithmic mediations and the actions economy on Facebookinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-7949609749769452194600600600600-3448915382621527388-4056021055502874573-961409807440757778reponame:Repositório Institucional da UFGinstname:Universidade Federal de Goiás (UFG)instacron:UFGLICENSElicense.txtlicense.txttext/plain; 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dc.title.eng.fl_str_mv |
Associações sociotécnicas: mediações algorítmicas e a economia das ações no Facebook |
dc.title.alternative.eng.fl_str_mv |
Sociotechnical associations: algorithmic mediations and the actions economy on Facebook |
title |
Associações sociotécnicas: mediações algorítmicas e a economia das ações no Facebook |
spellingShingle |
Associações sociotécnicas: mediações algorítmicas e a economia das ações no Facebook Moura, Carolina Silva de Algoritmo Economia Teoria ator-rede Cartografia Algorithm Economy Theory actor-network Cartography CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
Associações sociotécnicas: mediações algorítmicas e a economia das ações no Facebook |
title_full |
Associações sociotécnicas: mediações algorítmicas e a economia das ações no Facebook |
title_fullStr |
Associações sociotécnicas: mediações algorítmicas e a economia das ações no Facebook |
title_full_unstemmed |
Associações sociotécnicas: mediações algorítmicas e a economia das ações no Facebook |
title_sort |
Associações sociotécnicas: mediações algorítmicas e a economia das ações no Facebook |
author |
Moura, Carolina Silva de |
author_facet |
Moura, Carolina Silva de |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Gomes, Suely Henrique de Aquino |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/3007925506666700 |
dc.contributor.referee1.fl_str_mv |
Alzamora, Geane Carvalho |
dc.contributor.referee2.fl_str_mv |
Martins, Dalton Lopes |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/0256812411257792 |
dc.contributor.author.fl_str_mv |
Moura, Carolina Silva de |
contributor_str_mv |
Gomes, Suely Henrique de Aquino Alzamora, Geane Carvalho Martins, Dalton Lopes |
dc.subject.por.fl_str_mv |
Algoritmo Economia Teoria ator-rede Cartografia |
topic |
Algoritmo Economia Teoria ator-rede Cartografia Algorithm Economy Theory actor-network Cartography CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
Algorithm Economy Theory actor-network Cartography |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
The project seeks to map the economy mediated by the association between the algorithms and the user on Facebook turning to the commercial pages.Economics keep a direct relationship with the processes of collecting, storing and articulating data favoring a personalization of content. The first part presents the project regarding the problem, objectives and your relevance. The second delivery of conceptual discussion about algorithms, their developments, research perspectives and which ones are sought in this analysis. The third one deals with the Theory-Actor Network, a theoretical proposal for research to consider symmetrical human and non-human highlightly Latour (1994a, 2012). Therefore, we explore ways of implementing empirical research based on the development of cartography (VENTURINNI, 2010; BARROS, KASTRUP, 2009; ROMAGNOLI, 2009; PRADO FILHO, TETI, 2013). Taking this as a reference, the empirical exercise was carried out from the profile of the researcher on Facebook for a month was observed on based on the selection of some internal and external variables about platform. The following reading exposes the data observed in this analysis that point to an economy based on the circulation of segmented contents based on the actions of the user, in which the user's action deals of algorithm transactions that reverberate is not that it is not News Feed and so the user also carries out their translations in a network that is made and remade in a constant way. |
publishDate |
2018 |
dc.date.accessioned.fl_str_mv |
2018-05-03T14:53:50Z |
dc.date.issued.fl_str_mv |
2018-04-02 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
MOURA, C. Associações sociotécnicas: mediações algorítmicas e a economia das ações no Facebook. 2018. 162 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Goiás, Goiânia, 2018. |
dc.identifier.uri.fl_str_mv |
http://repositorio.bc.ufg.br/tede/handle/tede/8427 |
identifier_str_mv |
MOURA, C. Associações sociotécnicas: mediações algorítmicas e a economia das ações no Facebook. 2018. 162 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Goiás, Goiânia, 2018. |
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