Proposições de ações baseadas no custeio-meta para melhoria das habitações de interesse social – enfoque no valor para o cliente

• Autor(a) principal: Pacheco, Mariana Franco
• Data de Publicação: 2014
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional da UFG
• Texto Completo: http://repositorio.bc.ufg.br/tede/handle/tede/5267
• topic: Custeio-meta; Habitação de interesse social; Valor; Mercado; Cliente; Target-costing; Social housing; Value; Market; Client; ENGENHARIA CIVIL::CONSTRUCAO CIVIL

The theme chosen for this study is social housing, it is justified by the lack of this product in Brazil. In addition, the government has been encouraging the growth of this market, reinforcing the need for scientific development in this area. The research method adopted is supported by Target-Costing as a strategy for the development of actions that results in higher value for social housing. A few paper have been developed in Brazil based on this method and even in the international scenario the theme is still in consolidation. This work is the first one held in the state of Goiás. The general objective is to propose actions based on Target-Costing for the improvement of social housing. This objective has a main aspect involving the investigation of what is value for the client. The research was conducted via a case study of a construction company that works exclusively in the social housing market. To identify the value for the client it was necessary to analyze three different data sources: (1) market research to identify the prospective client; (2) technical assistance on homes delivered and (3) client satisfaction. The results showed a predominance of families aged up to 35 years with children in socio demographic profile of prospective client. It was possible to identify the main causes of the items generating more requests for technical assistance: infiltration, coating, hydro sanitary installations, coverage and electrical installations. It was also noticed that some clients use the house for working and some of them personalize the external area. The results allowed to analyze the extension of the applicability of the principles of Target-Costing at the construction company studied and the proposition of actions for improving social housing focusing on the design thinking process and the quality of execution.