O poder econômico global e as relações líquidas de consumo: a publicidade no código de defesa do consumidor brasileiro, a auto-regulamentação e o solidarismo como freios ao consumo inconsciente

• Autor(a) principal: Pantoja, Carlos Henrique de Morais Souto
• Data de Publicação: 2023
• Outros Autores: Ferreira, Adegmar José, de Faria, Juliete Prado
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Videre (Online)
• Texto Completo: https://ojs.ufgd.edu.br/index.php/videre/article/view/16311
• topic: Modernidade e colonização; Publicidade; Deslocamento do capitalismo e globalização; Código de Defesa do Consumidor; Auto-regulamentação e solidarismo

Today's society, called the information, consumption and knowledge society, mainly follows the logic of consumption. This article discusses the issue of unconscious consumption and how it manifests itself in unequal countries, such as Brazil, in the current social context. Faced with a capitalism that exerts an increasingly global economic power and, based on the understanding of the rules of the Consumer Defense Code regarding advertising, as well as the Brazilian attempts at self-regulation and the construction of solidarity to permeate the consumer relations, we can hypothetically understand that these are mechanisms capable of controlling capitalist economic power. The general objective of the article is to discuss the provisions of the Brazilian Consumer Defense Code regarding advertising, self-regulation and the construction of solidarity, as brakes to unconscious consumption. Specifically, it is intended to understand the current society from the historical landmark of the European colonization of the Americas, as well as the advent of industrial capitalism and its displacement in the current context. Also, deal with the main rules regarding advertising in the Consumer Defense Code in Brazil and, finally, deal with self-regulation and solidarity, to build some final considerations refuting or confirming the hypothesis launched. The approach method is the hypothetical-deductive. The procedure method is history. The interpretive method is sociological. The research technique is indirect documentation, embodied in the review of references.