Innovation in Services in the Tourist Sector: a Case Study in the Tents of “Praia do Futuro” (Fortaleza-Ceará-Brazil)

Detalhes bibliográficos
Autor(a) principal: Sousa de Oliveira Saboia, Ana Cristina
Data de Publicação: 2022
Outros Autores: Tavares, Jean Max, Riani Costa Perinotto, André
Tipo de documento: Artigo
Idioma: por
Título da fonte: Anais Brasileiros de Estudos Turísticos
Texto Completo: https://periodicos.ufjf.br/index.php/abet/article/view/34610
Resumo: This research aims to identify the main innovations implemented in the stalls of Praia do Futuro in Fortaleza (CE). The search for innovation of companies from different economic sectors aims to remain competitive, as well as meet customer expectations and needs in a satisfactory manner. In the tourism sector, innovation aims to provide the customer with a pleasant experience, stimulating the return to the tourist destination. The Praia do Futuro stalls, tourist attraction of Fortaleza destination, must be prepared to implement innovations that make its customers loyal through the quality and diversity of its services. This way, exploratory and descriptive research was carried out, with the application of a questionnaire in 31 stalls of the 60 existing stalls in Praia do Futuro. The results show that providing customer satisfaction is the most important reason to innovate, because the satisfied customer can attract new customers by disclosing the good service and, consequently, influence the increase in the profit of the stalls.
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spelling Innovation in Services in the Tourist Sector: a Case Study in the Tents of “Praia do Futuro” (Fortaleza-Ceará-Brazil)Innovación en Servicios en el Sector Turístico: un Estudio de Caso en las Tiendas de Praia do Futuro (Fortaleza-Ceará-Brasil)Inovação em Serviços no Setor Turístico: um Estudo de Caso nas Barracas da Praia do Futuro (Fortaleza-Ceará-Brasil)Tourism ManagementInnovationTourist equipmentBeach stallsPraia do FuturoGestión turísticaInnovaciónEquipo turísticoCabañas de playaPraia do FuturoGestão em TurismoInovaçãoEquipamentos turísticosBarracas de praiaPraia do FuturoThis research aims to identify the main innovations implemented in the stalls of Praia do Futuro in Fortaleza (CE). The search for innovation of companies from different economic sectors aims to remain competitive, as well as meet customer expectations and needs in a satisfactory manner. In the tourism sector, innovation aims to provide the customer with a pleasant experience, stimulating the return to the tourist destination. The Praia do Futuro stalls, tourist attraction of Fortaleza destination, must be prepared to implement innovations that make its customers loyal through the quality and diversity of its services. This way, exploratory and descriptive research was carried out, with the application of a questionnaire in 31 stalls of the 60 existing stalls in Praia do Futuro. The results show that providing customer satisfaction is the most important reason to innovate, because the satisfied customer can attract new customers by disclosing the good service and, consequently, influence the increase in the profit of the stalls.Esta investigación tiene como objetivo identificar las principales innovaciones implementadas en las carpas Praia do Futuro en Fortaleza (CE). La búsqueda de la innovación por parte de empresas de diferentes sectores económicos tiene como objetivo mantener la competitividad frente a la competencia, así como satisfacer las expectativas y necesidades de los clientes. En el sector turístico, la innovación tiene como objetivo brindar al cliente una experiencia agradable, estimulando el regreso al destino turístico. Las carpas de Praia do Futuro, atractivo turístico de Fortaleza, deben estar preparadas para implementar innovaciones que retengan a sus clientes a través de la calidad y diversidad de sus servicios. Así, se realizó una investigación exploratoria y descriptiva, con la aplicación de un cuestionario en 31 carpas de las 60 carpas existentes en Praia do Futuro. Los resultados muestran que brindar satisfacción al cliente es la razón más importante para innovar, ya que el cliente satisfecho puede atraer nuevos clientes promoviendo un buen servicio y, en consecuencia, influyendo en el aumento del beneficio de los puestos.Essa pesquisa tem por objetivo, identificar as principais inovações implementadas nas barracas de praia do futuro em fortaleza (ce). A busca da inovação das empresas de diferentes setores econômicos tem por objetivo manterem-se competitivas frente à concorrência, bem como atenderem às expectativas e necessidades do cliente de maneira satisfatória. No setor turístico, a inovação visa proporcionar ao cliente uma experiência agradável, estimulando o retorno ao destino turístico. As barracas da Praia do Futuro, atrativo turístico do destino Fortaleza, devem estar preparadas para implementar inovações que fidelizem seus clientes por meio da qualidade e diversidade dos seus serviços. Dessa forma, realizou-se pesquisa exploratória e descritiva, com aplicação de questionário em 31 barracas das 60 barracas existentes na Praia do Futuro. Os resultados mostram que proporcionar satisfação ao cliente é motivo o mais importante para inovar, pois o cliente satisfeito pode atrair novos clientes ao divulgar o bom atendimento e, consequentemente, influenciar no aumento do lucro das barracas.Universidade Federal de Juiz de Fora/UFJF2022-04-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufjf.br/index.php/abet/article/view/3461010.5281/zenodo.6415099Anais Brasileiros de Estudos Turísticos; ABET, Vol. 12, Single Issue (2022): Current Topics in Tourism and Thematic Section: “Tourism and Unesco heritage sites in Brazil” Anais Brasileiros de Estudos Turísticos; ABET, Vol. 12, Single Issue (2022): Current Topics in Tourism and Thematic Section: “Tourism and Unesco heritage sites in Brazil” Anais Brasileiros de Estudos Turísticos; ABET, Vol. 12, Single Issue (2022): Current Topics in Tourism and Thematic Section: “Tourism and Unesco heritage sites in Brazil” 2238-2925reponame:Anais Brasileiros de Estudos Turísticosinstname:Universidade Federal de Juiz de Fora (UFJF)instacron:UFJFporhttps://periodicos.ufjf.br/index.php/abet/article/view/34610/24357Copyright (c) 2022 Anais Brasileiros de Estudos Turísticoshttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessSousa de Oliveira Saboia, Ana CristinaTavares, Jean MaxRiani Costa Perinotto, André 2024-03-22T21:12:18Zoai:periodicos.ufjf.br:article/34610Revistahttps://periodicos.ufjf.br/index.php/abet/indexPUBhttps://periodicos.ufjf.br/index.php/abet/oairevista.abet@ufjf.edu.br || thiago.pimentel@ufjf.edu.br2238-29252238-2925opendoar:2024-03-22T21:12:18Anais Brasileiros de Estudos Turísticos - Universidade Federal de Juiz de Fora (UFJF)false
dc.title.none.fl_str_mv Innovation in Services in the Tourist Sector: a Case Study in the Tents of “Praia do Futuro” (Fortaleza-Ceará-Brazil)
Innovación en Servicios en el Sector Turístico: un Estudio de Caso en las Tiendas de Praia do Futuro (Fortaleza-Ceará-Brasil)
Inovação em Serviços no Setor Turístico: um Estudo de Caso nas Barracas da Praia do Futuro (Fortaleza-Ceará-Brasil)
title Innovation in Services in the Tourist Sector: a Case Study in the Tents of “Praia do Futuro” (Fortaleza-Ceará-Brazil)
spellingShingle Innovation in Services in the Tourist Sector: a Case Study in the Tents of “Praia do Futuro” (Fortaleza-Ceará-Brazil)
Sousa de Oliveira Saboia, Ana Cristina
Tourism Management
Innovation
Tourist equipment
Beach stalls
Praia do Futuro
Gestión turística
Innovación
Equipo turístico
Cabañas de playa
Praia do Futuro
Gestão em Turismo
Inovação
Equipamentos turísticos
Barracas de praia
Praia do Futuro
title_short Innovation in Services in the Tourist Sector: a Case Study in the Tents of “Praia do Futuro” (Fortaleza-Ceará-Brazil)
title_full Innovation in Services in the Tourist Sector: a Case Study in the Tents of “Praia do Futuro” (Fortaleza-Ceará-Brazil)
title_fullStr Innovation in Services in the Tourist Sector: a Case Study in the Tents of “Praia do Futuro” (Fortaleza-Ceará-Brazil)
title_full_unstemmed Innovation in Services in the Tourist Sector: a Case Study in the Tents of “Praia do Futuro” (Fortaleza-Ceará-Brazil)
title_sort Innovation in Services in the Tourist Sector: a Case Study in the Tents of “Praia do Futuro” (Fortaleza-Ceará-Brazil)
author Sousa de Oliveira Saboia, Ana Cristina
author_facet Sousa de Oliveira Saboia, Ana Cristina
Tavares, Jean Max
Riani Costa Perinotto, André
author_role author
author2 Tavares, Jean Max
Riani Costa Perinotto, André
author2_role author
author
dc.contributor.author.fl_str_mv Sousa de Oliveira Saboia, Ana Cristina
Tavares, Jean Max
Riani Costa Perinotto, André
dc.subject.por.fl_str_mv Tourism Management
Innovation
Tourist equipment
Beach stalls
Praia do Futuro
Gestión turística
Innovación
Equipo turístico
Cabañas de playa
Praia do Futuro
Gestão em Turismo
Inovação
Equipamentos turísticos
Barracas de praia
Praia do Futuro
topic Tourism Management
Innovation
Tourist equipment
Beach stalls
Praia do Futuro
Gestión turística
Innovación
Equipo turístico
Cabañas de playa
Praia do Futuro
Gestão em Turismo
Inovação
Equipamentos turísticos
Barracas de praia
Praia do Futuro
description This research aims to identify the main innovations implemented in the stalls of Praia do Futuro in Fortaleza (CE). The search for innovation of companies from different economic sectors aims to remain competitive, as well as meet customer expectations and needs in a satisfactory manner. In the tourism sector, innovation aims to provide the customer with a pleasant experience, stimulating the return to the tourist destination. The Praia do Futuro stalls, tourist attraction of Fortaleza destination, must be prepared to implement innovations that make its customers loyal through the quality and diversity of its services. This way, exploratory and descriptive research was carried out, with the application of a questionnaire in 31 stalls of the 60 existing stalls in Praia do Futuro. The results show that providing customer satisfaction is the most important reason to innovate, because the satisfied customer can attract new customers by disclosing the good service and, consequently, influence the increase in the profit of the stalls.
publishDate 2022
dc.date.none.fl_str_mv 2022-04-05
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufjf.br/index.php/abet/article/view/34610
10.5281/zenodo.6415099
url https://periodicos.ufjf.br/index.php/abet/article/view/34610
identifier_str_mv 10.5281/zenodo.6415099
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufjf.br/index.php/abet/article/view/34610/24357
dc.rights.driver.fl_str_mv Copyright (c) 2022 Anais Brasileiros de Estudos Turísticos
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Anais Brasileiros de Estudos Turísticos
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Juiz de Fora/UFJF
publisher.none.fl_str_mv Universidade Federal de Juiz de Fora/UFJF
dc.source.none.fl_str_mv Anais Brasileiros de Estudos Turísticos; ABET, Vol. 12, Single Issue (2022): Current Topics in Tourism and Thematic Section: “Tourism and Unesco heritage sites in Brazil”
Anais Brasileiros de Estudos Turísticos; ABET, Vol. 12, Single Issue (2022): Current Topics in Tourism and Thematic Section: “Tourism and Unesco heritage sites in Brazil”
Anais Brasileiros de Estudos Turísticos; ABET, Vol. 12, Single Issue (2022): Current Topics in Tourism and Thematic Section: “Tourism and Unesco heritage sites in Brazil”
2238-2925
reponame:Anais Brasileiros de Estudos Turísticos
instname:Universidade Federal de Juiz de Fora (UFJF)
instacron:UFJF
instname_str Universidade Federal de Juiz de Fora (UFJF)
instacron_str UFJF
institution UFJF
reponame_str Anais Brasileiros de Estudos Turísticos
collection Anais Brasileiros de Estudos Turísticos
repository.name.fl_str_mv Anais Brasileiros de Estudos Turísticos - Universidade Federal de Juiz de Fora (UFJF)
repository.mail.fl_str_mv revista.abet@ufjf.edu.br || thiago.pimentel@ufjf.edu.br
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