Strategy as discursive practice in a Brazilian Public University: A look under the perspective of Critical Discourse Analysis
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Institucional da UFLA |
Texto Completo: | http://repositorio.ufla.br/jspui/handle/1/37465 |
Resumo: | The aim this article a critical discursive analysis of the “management plan” genre of a public institution of higher education, from 2012 to 2015, located in southeast Brazil. The aforementioned plan is inserted in the discursive practice of strategic management, specifically the institutional, bureaucratic management, and is used as an instrument for decision-making. The goal of this analysis will be to discuss the first step of the “management plan”, named “organizational policies”. We can see that, while elaborating declarative sentences, there is an evaluation of the statements regarding what is to be considered relevant to the institutions by means of the ideological discourse on neoliberal ideals and market behavior. The adoption of market-oriented managerial tools has been a constant in public administration. The public administration looks for bases of organizational practices in the private sphere. This mimicry is still present in the field, and the search for new managerial practices still crosses the imaginaries of the public managers. However, the increasing incorporation of a market-oriented, neoliberal logic, mainly in the adoption of strategic planning, can still be verified. The conclusion presented in this paper serves to foment the debate on the strategies formulated for the Brazilian public service and the methodological applicability of the critical discourse analysis. This meets the emerging need to systematize and integrate distinct theoretical and methodological approaches in the field of organizational studies when strategy is studied as a social and discursive practice. |
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Strategy as discursive practice in a Brazilian Public University: A look under the perspective of Critical Discourse AnalysisCritical discourse analysisBrazilian universitiesStrategy as discursive practiceAnálise crítica do discursoUniversidades brasileirasEstratégia como prática discursivaThe aim this article a critical discursive analysis of the “management plan” genre of a public institution of higher education, from 2012 to 2015, located in southeast Brazil. The aforementioned plan is inserted in the discursive practice of strategic management, specifically the institutional, bureaucratic management, and is used as an instrument for decision-making. The goal of this analysis will be to discuss the first step of the “management plan”, named “organizational policies”. We can see that, while elaborating declarative sentences, there is an evaluation of the statements regarding what is to be considered relevant to the institutions by means of the ideological discourse on neoliberal ideals and market behavior. The adoption of market-oriented managerial tools has been a constant in public administration. The public administration looks for bases of organizational practices in the private sphere. This mimicry is still present in the field, and the search for new managerial practices still crosses the imaginaries of the public managers. However, the increasing incorporation of a market-oriented, neoliberal logic, mainly in the adoption of strategic planning, can still be verified. The conclusion presented in this paper serves to foment the debate on the strategies formulated for the Brazilian public service and the methodological applicability of the critical discourse analysis. This meets the emerging need to systematize and integrate distinct theoretical and methodological approaches in the field of organizational studies when strategy is studied as a social and discursive practice.Canadian Center of Science and Education2019-10-31T18:46:42Z2019-10-31T18:46:42Z2014-09info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfBAÊTA, O. V.; BRITO, M. J.; SOUZA, R. B. Strategy as discursive practice in a Brazilian Public University: A look under the perspective of Critical Discourse Analysis. Public Administration Research, Ontario, v. 3, n. 2, p. 17-27, 2014.http://repositorio.ufla.br/jspui/handle/1/37465Public Administration Researchreponame:Repositório Institucional da UFLAinstname:Universidade Federal de Lavras (UFLA)instacron:UFLAhttp://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessBaeta, Odemir VieiraBrito, Mozar José deSouza, Rosália Beber deeng2019-10-31T18:47:13Zoai:localhost:1/37465Repositório InstitucionalPUBhttp://repositorio.ufla.br/oai/requestnivaldo@ufla.br || repositorio.biblioteca@ufla.bropendoar:2019-10-31T18:47:13Repositório Institucional da UFLA - Universidade Federal de Lavras (UFLA)false |
dc.title.none.fl_str_mv |
Strategy as discursive practice in a Brazilian Public University: A look under the perspective of Critical Discourse Analysis |
title |
Strategy as discursive practice in a Brazilian Public University: A look under the perspective of Critical Discourse Analysis |
spellingShingle |
Strategy as discursive practice in a Brazilian Public University: A look under the perspective of Critical Discourse Analysis Baeta, Odemir Vieira Critical discourse analysis Brazilian universities Strategy as discursive practice Análise crítica do discurso Universidades brasileiras Estratégia como prática discursiva |
title_short |
Strategy as discursive practice in a Brazilian Public University: A look under the perspective of Critical Discourse Analysis |
title_full |
Strategy as discursive practice in a Brazilian Public University: A look under the perspective of Critical Discourse Analysis |
title_fullStr |
Strategy as discursive practice in a Brazilian Public University: A look under the perspective of Critical Discourse Analysis |
title_full_unstemmed |
Strategy as discursive practice in a Brazilian Public University: A look under the perspective of Critical Discourse Analysis |
title_sort |
Strategy as discursive practice in a Brazilian Public University: A look under the perspective of Critical Discourse Analysis |
author |
Baeta, Odemir Vieira |
author_facet |
Baeta, Odemir Vieira Brito, Mozar José de Souza, Rosália Beber de |
author_role |
author |
author2 |
Brito, Mozar José de Souza, Rosália Beber de |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Baeta, Odemir Vieira Brito, Mozar José de Souza, Rosália Beber de |
dc.subject.por.fl_str_mv |
Critical discourse analysis Brazilian universities Strategy as discursive practice Análise crítica do discurso Universidades brasileiras Estratégia como prática discursiva |
topic |
Critical discourse analysis Brazilian universities Strategy as discursive practice Análise crítica do discurso Universidades brasileiras Estratégia como prática discursiva |
description |
The aim this article a critical discursive analysis of the “management plan” genre of a public institution of higher education, from 2012 to 2015, located in southeast Brazil. The aforementioned plan is inserted in the discursive practice of strategic management, specifically the institutional, bureaucratic management, and is used as an instrument for decision-making. The goal of this analysis will be to discuss the first step of the “management plan”, named “organizational policies”. We can see that, while elaborating declarative sentences, there is an evaluation of the statements regarding what is to be considered relevant to the institutions by means of the ideological discourse on neoliberal ideals and market behavior. The adoption of market-oriented managerial tools has been a constant in public administration. The public administration looks for bases of organizational practices in the private sphere. This mimicry is still present in the field, and the search for new managerial practices still crosses the imaginaries of the public managers. However, the increasing incorporation of a market-oriented, neoliberal logic, mainly in the adoption of strategic planning, can still be verified. The conclusion presented in this paper serves to foment the debate on the strategies formulated for the Brazilian public service and the methodological applicability of the critical discourse analysis. This meets the emerging need to systematize and integrate distinct theoretical and methodological approaches in the field of organizational studies when strategy is studied as a social and discursive practice. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-09 2019-10-31T18:46:42Z 2019-10-31T18:46:42Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
BAÊTA, O. V.; BRITO, M. J.; SOUZA, R. B. Strategy as discursive practice in a Brazilian Public University: A look under the perspective of Critical Discourse Analysis. Public Administration Research, Ontario, v. 3, n. 2, p. 17-27, 2014. http://repositorio.ufla.br/jspui/handle/1/37465 |
identifier_str_mv |
BAÊTA, O. V.; BRITO, M. J.; SOUZA, R. B. Strategy as discursive practice in a Brazilian Public University: A look under the perspective of Critical Discourse Analysis. Public Administration Research, Ontario, v. 3, n. 2, p. 17-27, 2014. |
url |
http://repositorio.ufla.br/jspui/handle/1/37465 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
http://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
http://creativecommons.org/licenses/by/4.0/ |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Canadian Center of Science and Education |
publisher.none.fl_str_mv |
Canadian Center of Science and Education |
dc.source.none.fl_str_mv |
Public Administration Research reponame:Repositório Institucional da UFLA instname:Universidade Federal de Lavras (UFLA) instacron:UFLA |
instname_str |
Universidade Federal de Lavras (UFLA) |
instacron_str |
UFLA |
institution |
UFLA |
reponame_str |
Repositório Institucional da UFLA |
collection |
Repositório Institucional da UFLA |
repository.name.fl_str_mv |
Repositório Institucional da UFLA - Universidade Federal de Lavras (UFLA) |
repository.mail.fl_str_mv |
nivaldo@ufla.br || repositorio.biblioteca@ufla.br |
_version_ |
1784550001694736384 |