Opening black boxes of disruptive innovations: controversies involving Uber in Belo Horizonte
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Institucional da UFLA |
Texto Completo: | http://repositorio.ufla.br/jspui/handle/1/42410 |
Resumo: | Purpose: This article aims to understand the controversies present from the insertion of a disruptive technology in a new business model, Uber, in the urban mobility market of Belo Horizonte-MG. Originality/value: The actor-network theory allows us to describe innovation as technical and social, as well as to identify the sociomaterialities that enact and multiple realities from controversies in dispute. The proposal is original in investigating how a disruptive innovation is built as a “fact”, accompanying its stabilization processes. Design/methodology/approach: The research was operationalized from the actor-network theory itself, using cartography to follow the actors in their controversies. The data came mainly from newspapers, postings on social networks and legal materials accessed through the internet (from December 2014 to July 2017). For the presentation of the results, the mandala of actors who dispute positions in controversies and the hierarchical tree of the controversies were used. Findings: The arrangement was marked by several controversies that deal with the legitimacy of the application, the labor relations established by the innovation and the quality of the services provided, each supported by different actors, positions and arguments. Four types of technology identified in this arrangement were identified: 1. user technology; 2. service provision; 3. economic issues; and 4. Uber driver. It is understood, therefore, that the technology has multiple dimensions and is enacted of different forms, and that this arrangement has not yet stabilized. |
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Opening black boxes of disruptive innovations: controversies involving Uber in Belo HorizonteAbrindo caixas-pretas das inovações disruptivas: controvérsias envolvendo a Uber em Belo HorizonteCartography of controversiesSharing economyActor-network theoryTechnology and societyCartografia das controvérsiasEconomia de compartilhamentoTeoria ator-redeTecnologia e sociedadeEnactmentEnactarPurpose: This article aims to understand the controversies present from the insertion of a disruptive technology in a new business model, Uber, in the urban mobility market of Belo Horizonte-MG. Originality/value: The actor-network theory allows us to describe innovation as technical and social, as well as to identify the sociomaterialities that enact and multiple realities from controversies in dispute. The proposal is original in investigating how a disruptive innovation is built as a “fact”, accompanying its stabilization processes. Design/methodology/approach: The research was operationalized from the actor-network theory itself, using cartography to follow the actors in their controversies. The data came mainly from newspapers, postings on social networks and legal materials accessed through the internet (from December 2014 to July 2017). For the presentation of the results, the mandala of actors who dispute positions in controversies and the hierarchical tree of the controversies were used. Findings: The arrangement was marked by several controversies that deal with the legitimacy of the application, the labor relations established by the innovation and the quality of the services provided, each supported by different actors, positions and arguments. Four types of technology identified in this arrangement were identified: 1. user technology; 2. service provision; 3. economic issues; and 4. Uber driver. It is understood, therefore, that the technology has multiple dimensions and is enacted of different forms, and that this arrangement has not yet stabilized.Objetivo: Busca-se neste artigo compreender as controvérsias presentes a partir da inserção de uma tecnologia disruptiva em um novo modelo de negócios, a Uber, no mercado de mobilidade urbana de Belo Horizonte. Originalidade/valor: A teoria ator-rede permite descrever uma inovação como técnica e social, bem como identificar as sociomaterialidades que estão a enactar as múltiplas realidades a partir da mobilização em controvérsias. A proposta é original ao investigar como uma inovação disruptiva é construída como “fato”, acompanhando seus processos de desestabilização e construção de um novo mercado. Houve avanços também na aplicação do conceito de enactar e multiplicidade no estudo de inovações disruptivas. Design/metodologia/abordagem: A pesquisa foi operacionalizada a partir da própria teoria ator-rede, utilizando-se da cartografia para seguir os atores em suas controvérsias. Os dados foram advindos, principalmente, de jornais, postagens em redes sociais e materiais jurídicos acessados via internet (de dezembro de 2014 a julho de 2017). Para a apresentação dos resultados, utilizaram-se a mandala de atores que disputam posições em controvérsias e a árvore hierárquica das controvérsias. Resultados: O arranjo foi marcado por diversas controvérsias que versavam sobre a legitimidade do aplicativo, as relações trabalhistas estabelecidas pela inovação e a qualidade dos serviços prestados, cada uma sustentada por diferentes atores, posições e argumentos. Identificaram-se quatro tipos de tecnologia enactada nesse arranjo: 1. da tecnologia do usuário; 2. da prestação de serviço; 3. das questões econômicas; e 4. do motorista Uber. Entendeu-se com isso que a tecnologia Uber é múltipla, enactada de formas diferentes, em diferentes práticas, e que o arranjo sociotécnico ainda não se estabilizou.Universidade Presbiteriana Mackenzie2020-08-13T17:55:14Z2020-08-13T17:55:14Z2020-04info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfapplication/pdfVIEIRA, K. C. et al. Opening black boxes of disruptive innovations: controversies involving Uber in Belo Horizonte. RAM. Revista de Administração Mackenzie, São Paulo, v. 21, n. 3, eRAMR200018, 2020. DOI:10.1590/1678-6971/eRAMR200018.http://repositorio.ufla.br/jspui/handle/1/42410RAM. Revista de Administração Mackenziereponame:Repositório Institucional da UFLAinstname:Universidade Federal de Lavras (UFLA)instacron:UFLAhttp://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessVieira, Kelly CarvalhoPaiva, André Luiz deAlcântara, Valderí de CastroRezende, Daniel Carvalho deeng2020-08-13T17:55:31Zoai:localhost:1/42410Repositório InstitucionalPUBhttp://repositorio.ufla.br/oai/requestnivaldo@ufla.br || repositorio.biblioteca@ufla.bropendoar:2020-08-13T17:55:31Repositório Institucional da UFLA - Universidade Federal de Lavras (UFLA)false |
dc.title.none.fl_str_mv |
Opening black boxes of disruptive innovations: controversies involving Uber in Belo Horizonte Abrindo caixas-pretas das inovações disruptivas: controvérsias envolvendo a Uber em Belo Horizonte |
title |
Opening black boxes of disruptive innovations: controversies involving Uber in Belo Horizonte |
spellingShingle |
Opening black boxes of disruptive innovations: controversies involving Uber in Belo Horizonte Vieira, Kelly Carvalho Cartography of controversies Sharing economy Actor-network theory Technology and society Cartografia das controvérsias Economia de compartilhamento Teoria ator-rede Tecnologia e sociedade Enactment Enactar |
title_short |
Opening black boxes of disruptive innovations: controversies involving Uber in Belo Horizonte |
title_full |
Opening black boxes of disruptive innovations: controversies involving Uber in Belo Horizonte |
title_fullStr |
Opening black boxes of disruptive innovations: controversies involving Uber in Belo Horizonte |
title_full_unstemmed |
Opening black boxes of disruptive innovations: controversies involving Uber in Belo Horizonte |
title_sort |
Opening black boxes of disruptive innovations: controversies involving Uber in Belo Horizonte |
author |
Vieira, Kelly Carvalho |
author_facet |
Vieira, Kelly Carvalho Paiva, André Luiz de Alcântara, Valderí de Castro Rezende, Daniel Carvalho de |
author_role |
author |
author2 |
Paiva, André Luiz de Alcântara, Valderí de Castro Rezende, Daniel Carvalho de |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Vieira, Kelly Carvalho Paiva, André Luiz de Alcântara, Valderí de Castro Rezende, Daniel Carvalho de |
dc.subject.por.fl_str_mv |
Cartography of controversies Sharing economy Actor-network theory Technology and society Cartografia das controvérsias Economia de compartilhamento Teoria ator-rede Tecnologia e sociedade Enactment Enactar |
topic |
Cartography of controversies Sharing economy Actor-network theory Technology and society Cartografia das controvérsias Economia de compartilhamento Teoria ator-rede Tecnologia e sociedade Enactment Enactar |
description |
Purpose: This article aims to understand the controversies present from the insertion of a disruptive technology in a new business model, Uber, in the urban mobility market of Belo Horizonte-MG. Originality/value: The actor-network theory allows us to describe innovation as technical and social, as well as to identify the sociomaterialities that enact and multiple realities from controversies in dispute. The proposal is original in investigating how a disruptive innovation is built as a “fact”, accompanying its stabilization processes. Design/methodology/approach: The research was operationalized from the actor-network theory itself, using cartography to follow the actors in their controversies. The data came mainly from newspapers, postings on social networks and legal materials accessed through the internet (from December 2014 to July 2017). For the presentation of the results, the mandala of actors who dispute positions in controversies and the hierarchical tree of the controversies were used. Findings: The arrangement was marked by several controversies that deal with the legitimacy of the application, the labor relations established by the innovation and the quality of the services provided, each supported by different actors, positions and arguments. Four types of technology identified in this arrangement were identified: 1. user technology; 2. service provision; 3. economic issues; and 4. Uber driver. It is understood, therefore, that the technology has multiple dimensions and is enacted of different forms, and that this arrangement has not yet stabilized. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-08-13T17:55:14Z 2020-08-13T17:55:14Z 2020-04 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
VIEIRA, K. C. et al. Opening black boxes of disruptive innovations: controversies involving Uber in Belo Horizonte. RAM. Revista de Administração Mackenzie, São Paulo, v. 21, n. 3, eRAMR200018, 2020. DOI:10.1590/1678-6971/eRAMR200018. http://repositorio.ufla.br/jspui/handle/1/42410 |
identifier_str_mv |
VIEIRA, K. C. et al. Opening black boxes of disruptive innovations: controversies involving Uber in Belo Horizonte. RAM. Revista de Administração Mackenzie, São Paulo, v. 21, n. 3, eRAMR200018, 2020. DOI:10.1590/1678-6971/eRAMR200018. |
url |
http://repositorio.ufla.br/jspui/handle/1/42410 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
http://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
http://creativecommons.org/licenses/by/4.0/ |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Presbiteriana Mackenzie |
publisher.none.fl_str_mv |
Universidade Presbiteriana Mackenzie |
dc.source.none.fl_str_mv |
RAM. Revista de Administração Mackenzie reponame:Repositório Institucional da UFLA instname:Universidade Federal de Lavras (UFLA) instacron:UFLA |
instname_str |
Universidade Federal de Lavras (UFLA) |
instacron_str |
UFLA |
institution |
UFLA |
reponame_str |
Repositório Institucional da UFLA |
collection |
Repositório Institucional da UFLA |
repository.name.fl_str_mv |
Repositório Institucional da UFLA - Universidade Federal de Lavras (UFLA) |
repository.mail.fl_str_mv |
nivaldo@ufla.br || repositorio.biblioteca@ufla.br |
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1784550066768314368 |