Padrões de consumo e gosto no campo cultural da literatura
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório Institucional da UFLA |
Texto Completo: | http://repositorio.ufla.br/jspui/handle/1/12208 |
Resumo: | This research analyzes the consumption patterns and like in the literature cultural field. The influence of the cultural capital theory, proposed by Bourdieu, is considered for analyzing habits and individual books preferences. For developing this study, 419 semi-structured questionnaires were applied in the city of Lavras/MG, Brazil, focusing on 18-25 year’s young adults. This age group is justified due to its emergence in society. In addition, the study is justified due to reading and literature importance throughout history, as well as the size of the book market. Data were analyzed using the SPSS (Statistical Package for Social Science) and the R software, using tools and efficient didactic techniques, such as the ggplot tool. Among the performed analyzes are: frequency distributions, means, t test, chi-square, ANOVA, cluster analysis and discriminant. The cultural capital levels were defined using adaptations inspired from the literature, defined given the interviewed profiles. Consumption and reading habits among young adults were observed by the obtained results, by considering the relationship with sociodemographic, cultural capital levels and lifestyle. In particular, family salary and education level were significant factors for analyzing number of books read annually, as well as specific likes. The preference for book genders of cop/thriller/horror and fiction were higher for men, on the other hand, women appear to prefer romance, short stories, poetry and religion. Interviews classified with low cultural capital showed greater preference for religious books. The taste for biography books was evident in respondents with preferences for humanities science. Market segments were described and discussed, by considering a hierarchical grouping with three clusters, the variable that was more differentiated in the three clusters was the gender, where the first cluster had a higher percentage of men, while the other two clusters have most women. The clusters were named as follows: "Action fans", "Romantic" and "Religious". The first was the most educated group, with the highest percentage of respondents with average income over four minimum salaries and mostly composed by men. The second group was composed mostly by female respondents and people with high cultural capital. Finally, the third group was mostly composed by, however, with an average income of four minimum salary and slightly larger amount of respondents with low cultural capital. |
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Padrões de consumo e gosto no campo cultural da literaturaSociologia na literaturaEstratificação socialIdentidades culturaisLiteratura – ConsumoSociology in literatureSocial stratificationCultural identitiesLiterature – ConsumptionBourdieu, Pierre, 1930-2002Outras Sociologias EspecíficasThis research analyzes the consumption patterns and like in the literature cultural field. The influence of the cultural capital theory, proposed by Bourdieu, is considered for analyzing habits and individual books preferences. For developing this study, 419 semi-structured questionnaires were applied in the city of Lavras/MG, Brazil, focusing on 18-25 year’s young adults. This age group is justified due to its emergence in society. In addition, the study is justified due to reading and literature importance throughout history, as well as the size of the book market. Data were analyzed using the SPSS (Statistical Package for Social Science) and the R software, using tools and efficient didactic techniques, such as the ggplot tool. Among the performed analyzes are: frequency distributions, means, t test, chi-square, ANOVA, cluster analysis and discriminant. The cultural capital levels were defined using adaptations inspired from the literature, defined given the interviewed profiles. Consumption and reading habits among young adults were observed by the obtained results, by considering the relationship with sociodemographic, cultural capital levels and lifestyle. In particular, family salary and education level were significant factors for analyzing number of books read annually, as well as specific likes. The preference for book genders of cop/thriller/horror and fiction were higher for men, on the other hand, women appear to prefer romance, short stories, poetry and religion. Interviews classified with low cultural capital showed greater preference for religious books. The taste for biography books was evident in respondents with preferences for humanities science. Market segments were described and discussed, by considering a hierarchical grouping with three clusters, the variable that was more differentiated in the three clusters was the gender, where the first cluster had a higher percentage of men, while the other two clusters have most women. The clusters were named as follows: "Action fans", "Romantic" and "Religious". The first was the most educated group, with the highest percentage of respondents with average income over four minimum salaries and mostly composed by men. The second group was composed mostly by female respondents and people with high cultural capital. Finally, the third group was mostly composed by, however, with an average income of four minimum salary and slightly larger amount of respondents with low cultural capital.Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)Esta dissertação procura analisar os padrões de consumo e gosto no campo cultural da literatura. A teoria da influência do Capital Cultural, proposta por Bourdieu, é considerada para analisar gostos, hábitos e preferências individuais. Para desenvolver o estudo, foram realizadas aplicações de 419 questionários semiestruturados, na cidade de Lavras/MG, com jovens adultos de 18 a 25 anos. Tal faixa etária justifica-se por se tratar de uma classe emergente da sociedade. Além disso, o estudo justifica-se pela importância da literatura e leitura ao longo da história, bem como, o tamanho do mercado de livros. Os dados foram analisados com auxílio do software SPSS (Statistical Package for the Social Science) e do software R, utilizando ferramentas estatísticas didáticas e eficientes, como a ferramenta ggplot. Dentre as análises realizadas, destacam-se: distribuições de frequência, médias, teste t, qui-quadrado, ANOVA, análise de cluster e discriminante. Níveis de capital cultural foram definidos a partir de adaptações de estudos da literatura, calculadas conforme o perfil do entrevistado. Os resultados permitiram observar como se dá o consumo e o hábito de leitura entre jovens adultos, a partir da relação com variáveis sociodemográficas, faixas de capital cultural e estilo de vida. Em especial, a renda e escolaridade mostraram-se fatores significativos com a relação média de livros lidos anualmente, bem como, alguns gostos literários específicos. A preferência por livros de policial/suspense/terror e ficção/fantasia ficou diferenciada e mais alta para homens, enquanto as mulheres demonstraram maior gosto por livros de romance, contos, poesia e religião. Entrevistados que foram classificados com baixo capital cultural apresentaram maior gosto por livros religiosos. O gosto por livros de biográfia ficou evidente em entrevistados com preferência pela área de ciências humanas. Além disso, segmentos de mercado foram definidos e descritos, a partir de um agrupamento hierárquico em três clusters, a variável que mais se diferenciou nos três clusters foi a variável sexo, onde o primeiro cluster possui uma maior porcentagem de homens, enquanto os outros dois clusters possuem a maioria de mulheres. Os clusters foram denominados da seguinte forma: “Aficcionados por ação”, “Os românticos” e “Os religiosos”. O primeiro foi o grupo mais escolarizado, com maior porcentagem de respondentes com renda média acima de quatro salários mínimos e majoritariamente composto por homens. O segundo grupo foi composto, majoritariamente, por respondentes do sexo feminino e com alto capital cultural. Por fim, o terceiro grupo foi caracterizado teve uma maior porcentagem de mulheres, porém, com renda de quatro salários mínimos e uma ligeira maior quantidade de respondentes com baixo capital cultural.Universidade Federal de LavrasPrograma de Pós-Graduação em AdministraçãoUFLAbrasilDepartamento de Administração e EconomiaRezende, Daniel Carvalho deSugano, Joel YutakaBoava, Diego Luiz TeixeiraOliveira, Thays Aparecida de2017-01-30T11:02:09Z2017-01-30T11:02:09Z2017-01-272016-09-23info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfOLIVEIRA, T. A. de. Padrões de consumo e gosto no campo cultural da literatura. 2016. 146 p. Dissertação (Mestrado em Administração)-Universidade Federal de Lavras, Lavras, 2016.http://repositorio.ufla.br/jspui/handle/1/12208porinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFLAinstname:Universidade Federal de Lavras (UFLA)instacron:UFLA2018-02-08T15:31:00Zoai:localhost:1/12208Repositório InstitucionalPUBhttp://repositorio.ufla.br/oai/requestnivaldo@ufla.br || repositorio.biblioteca@ufla.bropendoar:2018-02-08T15:31Repositório Institucional da UFLA - Universidade Federal de Lavras (UFLA)false |
dc.title.none.fl_str_mv |
Padrões de consumo e gosto no campo cultural da literatura |
title |
Padrões de consumo e gosto no campo cultural da literatura |
spellingShingle |
Padrões de consumo e gosto no campo cultural da literatura Oliveira, Thays Aparecida de Sociologia na literatura Estratificação social Identidades culturais Literatura – Consumo Sociology in literature Social stratification Cultural identities Literature – Consumption Bourdieu, Pierre, 1930-2002 Outras Sociologias Específicas |
title_short |
Padrões de consumo e gosto no campo cultural da literatura |
title_full |
Padrões de consumo e gosto no campo cultural da literatura |
title_fullStr |
Padrões de consumo e gosto no campo cultural da literatura |
title_full_unstemmed |
Padrões de consumo e gosto no campo cultural da literatura |
title_sort |
Padrões de consumo e gosto no campo cultural da literatura |
author |
Oliveira, Thays Aparecida de |
author_facet |
Oliveira, Thays Aparecida de |
author_role |
author |
dc.contributor.none.fl_str_mv |
Rezende, Daniel Carvalho de Sugano, Joel Yutaka Boava, Diego Luiz Teixeira |
dc.contributor.author.fl_str_mv |
Oliveira, Thays Aparecida de |
dc.subject.por.fl_str_mv |
Sociologia na literatura Estratificação social Identidades culturais Literatura – Consumo Sociology in literature Social stratification Cultural identities Literature – Consumption Bourdieu, Pierre, 1930-2002 Outras Sociologias Específicas |
topic |
Sociologia na literatura Estratificação social Identidades culturais Literatura – Consumo Sociology in literature Social stratification Cultural identities Literature – Consumption Bourdieu, Pierre, 1930-2002 Outras Sociologias Específicas |
description |
This research analyzes the consumption patterns and like in the literature cultural field. The influence of the cultural capital theory, proposed by Bourdieu, is considered for analyzing habits and individual books preferences. For developing this study, 419 semi-structured questionnaires were applied in the city of Lavras/MG, Brazil, focusing on 18-25 year’s young adults. This age group is justified due to its emergence in society. In addition, the study is justified due to reading and literature importance throughout history, as well as the size of the book market. Data were analyzed using the SPSS (Statistical Package for Social Science) and the R software, using tools and efficient didactic techniques, such as the ggplot tool. Among the performed analyzes are: frequency distributions, means, t test, chi-square, ANOVA, cluster analysis and discriminant. The cultural capital levels were defined using adaptations inspired from the literature, defined given the interviewed profiles. Consumption and reading habits among young adults were observed by the obtained results, by considering the relationship with sociodemographic, cultural capital levels and lifestyle. In particular, family salary and education level were significant factors for analyzing number of books read annually, as well as specific likes. The preference for book genders of cop/thriller/horror and fiction were higher for men, on the other hand, women appear to prefer romance, short stories, poetry and religion. Interviews classified with low cultural capital showed greater preference for religious books. The taste for biography books was evident in respondents with preferences for humanities science. Market segments were described and discussed, by considering a hierarchical grouping with three clusters, the variable that was more differentiated in the three clusters was the gender, where the first cluster had a higher percentage of men, while the other two clusters have most women. The clusters were named as follows: "Action fans", "Romantic" and "Religious". The first was the most educated group, with the highest percentage of respondents with average income over four minimum salaries and mostly composed by men. The second group was composed mostly by female respondents and people with high cultural capital. Finally, the third group was mostly composed by, however, with an average income of four minimum salary and slightly larger amount of respondents with low cultural capital. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-09-23 2017-01-30T11:02:09Z 2017-01-30T11:02:09Z 2017-01-27 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
OLIVEIRA, T. A. de. Padrões de consumo e gosto no campo cultural da literatura. 2016. 146 p. Dissertação (Mestrado em Administração)-Universidade Federal de Lavras, Lavras, 2016. http://repositorio.ufla.br/jspui/handle/1/12208 |
identifier_str_mv |
OLIVEIRA, T. A. de. Padrões de consumo e gosto no campo cultural da literatura. 2016. 146 p. Dissertação (Mestrado em Administração)-Universidade Federal de Lavras, Lavras, 2016. |
url |
http://repositorio.ufla.br/jspui/handle/1/12208 |
dc.language.iso.fl_str_mv |
por |
language |
por |
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info:eu-repo/semantics/openAccess |
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openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Lavras Programa de Pós-Graduação em Administração UFLA brasil Departamento de Administração e Economia |
publisher.none.fl_str_mv |
Universidade Federal de Lavras Programa de Pós-Graduação em Administração UFLA brasil Departamento de Administração e Economia |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional da UFLA instname:Universidade Federal de Lavras (UFLA) instacron:UFLA |
instname_str |
Universidade Federal de Lavras (UFLA) |
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UFLA |
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UFLA |
reponame_str |
Repositório Institucional da UFLA |
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Repositório Institucional da UFLA |
repository.name.fl_str_mv |
Repositório Institucional da UFLA - Universidade Federal de Lavras (UFLA) |
repository.mail.fl_str_mv |
nivaldo@ufla.br || repositorio.biblioteca@ufla.br |
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1807835141210374144 |