LOW COST AIRLINES BRANDING DURING THE COVID-19 PANDEMIC
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Marketing & Tourism Review |
Texto Completo: | https://revistas.face.ufmg.br/index.php/mtr/article/view/6632 |
Resumo: | Não se aplica |
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oai:ojs.pkp.sfu.ca:article/6632 |
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UFMG-16 |
network_name_str |
Marketing & Tourism Review |
repository_id_str |
|
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LOW COST AIRLINES BRANDING DURING THE COVID-19 PANDEMICbrand functions, communication, content analysisNão se aplica Federal University of Minas Gerais2021-03-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/ziphttps://revistas.face.ufmg.br/index.php/mtr/article/view/663210.29149/mtr.v6i1.6632Marketing & Tourism Review; v. 6 n. 1 (2021): MTR JAN-JULMarketing & Tourism Review; Vol. 6 No. 1 (2021): MTR JAN-JUL2525-81762525-817610.29149/mtr.v6i1reponame:Marketing & Tourism Reviewinstname:Universidade Federal de Minas Gerais (UFMG)instacron:UFMGenghttps://revistas.face.ufmg.br/index.php/mtr/article/view/6632/3344https://revistas.face.ufmg.br/index.php/mtr/article/view/6632/3345Copyright (c) 2021 Ivan DIAS, Giovanna Panno, André Martellotta, Thiago Allishttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessDIAS, IvanPanno, Giovanna Martellotta, André Allis, Thiago2021-03-24T21:01:57Zoai:ojs.pkp.sfu.ca:article/6632Revistahttps://revistas.face.ufmg.br/index.php/mtrPUBhttps://revistas.face.ufmg.br/index.php/mtr/oaimkt.tourism.review@gmail.com||mg.ufmg@gmail.com2525-81762525-8176opendoar:2021-03-24T21:01:57Marketing & Tourism Review - Universidade Federal de Minas Gerais (UFMG)false |
dc.title.none.fl_str_mv |
LOW COST AIRLINES BRANDING DURING THE COVID-19 PANDEMIC |
title |
LOW COST AIRLINES BRANDING DURING THE COVID-19 PANDEMIC |
spellingShingle |
LOW COST AIRLINES BRANDING DURING THE COVID-19 PANDEMIC DIAS, Ivan brand functions, communication, content analysis |
title_short |
LOW COST AIRLINES BRANDING DURING THE COVID-19 PANDEMIC |
title_full |
LOW COST AIRLINES BRANDING DURING THE COVID-19 PANDEMIC |
title_fullStr |
LOW COST AIRLINES BRANDING DURING THE COVID-19 PANDEMIC |
title_full_unstemmed |
LOW COST AIRLINES BRANDING DURING THE COVID-19 PANDEMIC |
title_sort |
LOW COST AIRLINES BRANDING DURING THE COVID-19 PANDEMIC |
author |
DIAS, Ivan |
author_facet |
DIAS, Ivan Panno, Giovanna Martellotta, André Allis, Thiago |
author_role |
author |
author2 |
Panno, Giovanna Martellotta, André Allis, Thiago |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
DIAS, Ivan Panno, Giovanna Martellotta, André Allis, Thiago |
dc.subject.por.fl_str_mv |
brand functions, communication, content analysis |
topic |
brand functions, communication, content analysis |
description |
Não se aplica |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-03-24 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistas.face.ufmg.br/index.php/mtr/article/view/6632 10.29149/mtr.v6i1.6632 |
url |
https://revistas.face.ufmg.br/index.php/mtr/article/view/6632 |
identifier_str_mv |
10.29149/mtr.v6i1.6632 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://revistas.face.ufmg.br/index.php/mtr/article/view/6632/3344 https://revistas.face.ufmg.br/index.php/mtr/article/view/6632/3345 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2021 Ivan DIAS, Giovanna Panno, André Martellotta, Thiago Allis https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2021 Ivan DIAS, Giovanna Panno, André Martellotta, Thiago Allis https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/zip |
dc.publisher.none.fl_str_mv |
Federal University of Minas Gerais |
publisher.none.fl_str_mv |
Federal University of Minas Gerais |
dc.source.none.fl_str_mv |
Marketing & Tourism Review; v. 6 n. 1 (2021): MTR JAN-JUL Marketing & Tourism Review; Vol. 6 No. 1 (2021): MTR JAN-JUL 2525-8176 2525-8176 10.29149/mtr.v6i1 reponame:Marketing & Tourism Review instname:Universidade Federal de Minas Gerais (UFMG) instacron:UFMG |
instname_str |
Universidade Federal de Minas Gerais (UFMG) |
instacron_str |
UFMG |
institution |
UFMG |
reponame_str |
Marketing & Tourism Review |
collection |
Marketing & Tourism Review |
repository.name.fl_str_mv |
Marketing & Tourism Review - Universidade Federal de Minas Gerais (UFMG) |
repository.mail.fl_str_mv |
mkt.tourism.review@gmail.com||mg.ufmg@gmail.com |
_version_ |
1798321034090250240 |