A Ethnomethodology as a Methodological Approach to Consumer Culture Theory Studies
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | por eng |
Título da fonte: | Marketing & Tourism Review |
Texto Completo: | https://revistas.face.ufmg.br/index.php/mtr/article/view/6308 |
Resumo: | Ethnomethodology is a theoretical-methodological approach aimed at sharing meanings among people when carrying out their daily practices. Thus, the choice of this method leads with an epistemology oriented to daily life, considering the social reality as being constructed in the daily practice by the social actors in interaction. Seeking to elucidate a proposal for applying a research method that accesses the phenomenon of consumption within the scope of social practices, and with the intention of offering guidance to researchers who would like to engage in new empirical projects, this essay aimed to present the main aspects and concepts that delimit ethnomethodology as a research method, to then propose its applicability in studies of Consumer Culture Theory (CCT). Adopting the ethnomethodological lens, the CCT approach starts to focus less on individual choices and consumption experiences and more on the collective development of everyday practices, shifting the consumer's focus to the organization of the practice and the moments of consumption. Thus, it is understood that ethnomethodology is indicated as a methodological opportunity for CCT studies that seek to analyze consumption as a practice. |
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A Ethnomethodology as a Methodological Approach to Consumer Culture Theory StudiesA Etnometodologia como Abordagem Metodológica para os Estudos de Consumer Culture TheoryPráticasConsumer Culture TheoryEthnomethodology is a theoretical-methodological approach aimed at sharing meanings among people when carrying out their daily practices. Thus, the choice of this method leads with an epistemology oriented to daily life, considering the social reality as being constructed in the daily practice by the social actors in interaction. Seeking to elucidate a proposal for applying a research method that accesses the phenomenon of consumption within the scope of social practices, and with the intention of offering guidance to researchers who would like to engage in new empirical projects, this essay aimed to present the main aspects and concepts that delimit ethnomethodology as a research method, to then propose its applicability in studies of Consumer Culture Theory (CCT). Adopting the ethnomethodological lens, the CCT approach starts to focus less on individual choices and consumption experiences and more on the collective development of everyday practices, shifting the consumer's focus to the organization of the practice and the moments of consumption. Thus, it is understood that ethnomethodology is indicated as a methodological opportunity for CCT studies that seek to analyze consumption as a practice.A etnometodologia é uma abordagem teórico-metodológica direcionada ao compartilhamento de significados entre as pessoas ao realizarem suas práticas cotidianas. Dessa forma, a escolha desse método conduz com uma epistemologia orientada para o cotidiano, considerando a realidade social como sendo construída na prática do dia-a-dia pelos atores sociais em interação. Buscando elucidar uma proposta de aplicação de método de pesquisa que acesse o fenômeno do consumo no âmbito das práticas sociais, e na intenção de oferecer uma orientação para os pesquisadores que gostariam de se engajar em novos projetos empíricos, este ensaio objetivou apresentar os principais aspectos e conceitos que delimitam a etnometodologia enquanto método de pesquisa, para então, propor sua aplicabilidade nos estudos de Consumer Culture Theory (CCT). Adotando a lente etnometodológica, a abordagem da CCT passa a focar menos nas escolhas individuais e nas experiências do consumo e mais no desenvolvimento coletivo das práticas cotidianas, deslocando o foco do consumidor para a organização da prática e os momentos do consumo. Assim, compreende-se que a etnometodologia é indicada como oportunidade metodológica para estudos de CCT que busquem analisar o consumo como prática.Federal University of Minas Gerais2021-03-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/zipapplication/pdfapplication/epub+zipapplication/ziphttps://revistas.face.ufmg.br/index.php/mtr/article/view/630810.29149/mtr.v6i1.6308Marketing & Tourism Review; v. 6 n. 1 (2021): MTR JAN-JULMarketing & Tourism Review; Vol. 6 No. 1 (2021): MTR JAN-JUL2525-81762525-817610.29149/mtr.v6i1reponame:Marketing & Tourism Reviewinstname:Universidade Federal de Minas Gerais (UFMG)instacron:UFMGporenghttps://revistas.face.ufmg.br/index.php/mtr/article/view/6308/3311https://revistas.face.ufmg.br/index.php/mtr/article/view/6308/3312https://revistas.face.ufmg.br/index.php/mtr/article/view/6308/3313https://revistas.face.ufmg.br/index.php/mtr/article/view/6308/3314Copyright (c) 2021 Miriam Leite Farias, João Henriques de Sousa Júnior, Bruno Melo Moura, André Luiz Maranhão de Souza-Leão, Salomão Alencar de Fariashttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessFarias, Miriam LeiteSousa Júnior, João Henriques deMoura, Bruno MeloSouza-Leão, André Luiz Maranhão deFarias, Salomão Alencar de2021-03-24T21:01:57Zoai:ojs.pkp.sfu.ca:article/6308Revistahttps://revistas.face.ufmg.br/index.php/mtrPUBhttps://revistas.face.ufmg.br/index.php/mtr/oaimkt.tourism.review@gmail.com||mg.ufmg@gmail.com2525-81762525-8176opendoar:2021-03-24T21:01:57Marketing & Tourism Review - Universidade Federal de Minas Gerais (UFMG)false |
dc.title.none.fl_str_mv |
A Ethnomethodology as a Methodological Approach to Consumer Culture Theory Studies A Etnometodologia como Abordagem Metodológica para os Estudos de Consumer Culture Theory |
title |
A Ethnomethodology as a Methodological Approach to Consumer Culture Theory Studies |
spellingShingle |
A Ethnomethodology as a Methodological Approach to Consumer Culture Theory Studies Farias, Miriam Leite Práticas Consumer Culture Theory |
title_short |
A Ethnomethodology as a Methodological Approach to Consumer Culture Theory Studies |
title_full |
A Ethnomethodology as a Methodological Approach to Consumer Culture Theory Studies |
title_fullStr |
A Ethnomethodology as a Methodological Approach to Consumer Culture Theory Studies |
title_full_unstemmed |
A Ethnomethodology as a Methodological Approach to Consumer Culture Theory Studies |
title_sort |
A Ethnomethodology as a Methodological Approach to Consumer Culture Theory Studies |
author |
Farias, Miriam Leite |
author_facet |
Farias, Miriam Leite Sousa Júnior, João Henriques de Moura, Bruno Melo Souza-Leão, André Luiz Maranhão de Farias, Salomão Alencar de |
author_role |
author |
author2 |
Sousa Júnior, João Henriques de Moura, Bruno Melo Souza-Leão, André Luiz Maranhão de Farias, Salomão Alencar de |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Farias, Miriam Leite Sousa Júnior, João Henriques de Moura, Bruno Melo Souza-Leão, André Luiz Maranhão de Farias, Salomão Alencar de |
dc.subject.por.fl_str_mv |
Práticas Consumer Culture Theory |
topic |
Práticas Consumer Culture Theory |
description |
Ethnomethodology is a theoretical-methodological approach aimed at sharing meanings among people when carrying out their daily practices. Thus, the choice of this method leads with an epistemology oriented to daily life, considering the social reality as being constructed in the daily practice by the social actors in interaction. Seeking to elucidate a proposal for applying a research method that accesses the phenomenon of consumption within the scope of social practices, and with the intention of offering guidance to researchers who would like to engage in new empirical projects, this essay aimed to present the main aspects and concepts that delimit ethnomethodology as a research method, to then propose its applicability in studies of Consumer Culture Theory (CCT). Adopting the ethnomethodological lens, the CCT approach starts to focus less on individual choices and consumption experiences and more on the collective development of everyday practices, shifting the consumer's focus to the organization of the practice and the moments of consumption. Thus, it is understood that ethnomethodology is indicated as a methodological opportunity for CCT studies that seek to analyze consumption as a practice. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-03-24 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistas.face.ufmg.br/index.php/mtr/article/view/6308 10.29149/mtr.v6i1.6308 |
url |
https://revistas.face.ufmg.br/index.php/mtr/article/view/6308 |
identifier_str_mv |
10.29149/mtr.v6i1.6308 |
dc.language.iso.fl_str_mv |
por eng |
language |
por eng |
dc.relation.none.fl_str_mv |
https://revistas.face.ufmg.br/index.php/mtr/article/view/6308/3311 https://revistas.face.ufmg.br/index.php/mtr/article/view/6308/3312 https://revistas.face.ufmg.br/index.php/mtr/article/view/6308/3313 https://revistas.face.ufmg.br/index.php/mtr/article/view/6308/3314 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/zip application/pdf application/epub+zip application/zip |
dc.publisher.none.fl_str_mv |
Federal University of Minas Gerais |
publisher.none.fl_str_mv |
Federal University of Minas Gerais |
dc.source.none.fl_str_mv |
Marketing & Tourism Review; v. 6 n. 1 (2021): MTR JAN-JUL Marketing & Tourism Review; Vol. 6 No. 1 (2021): MTR JAN-JUL 2525-8176 2525-8176 10.29149/mtr.v6i1 reponame:Marketing & Tourism Review instname:Universidade Federal de Minas Gerais (UFMG) instacron:UFMG |
instname_str |
Universidade Federal de Minas Gerais (UFMG) |
instacron_str |
UFMG |
institution |
UFMG |
reponame_str |
Marketing & Tourism Review |
collection |
Marketing & Tourism Review |
repository.name.fl_str_mv |
Marketing & Tourism Review - Universidade Federal de Minas Gerais (UFMG) |
repository.mail.fl_str_mv |
mkt.tourism.review@gmail.com||mg.ufmg@gmail.com |
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1798321034045161472 |