AVENIDA PAULISTA: FROM A FEW TO ALL

• Autor(a) principal: Rodrigues Paniza, Maurício Donavan
• Data de Publicação: 2020
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Farol - Revista de Estudos Organizacionais e Sociedade
• DOI: 10.25113/farol.v7i18.6071
• Texto Completo: https://revistas.face.ufmg.br/index.php/farol/article/view/6071
• topic: Ciudads; organizaciones; Avenida Paulista; Cities; Organizations; Paulista avenue; Cidades; Organizações; Avenida Paulista

This photographic record was made in April 2019. The late afternoon light with clear skies - something relatively rare in São Paulo, was the motivation to record the moment. To return to this record and reinterpret it is to remember how one of the most famous avenues in Brazil gradually became a more "of all" and less "of few". A few decades ago, it was the financial center of the country. It still concentrates many operations of this kind, but the capital has preferred to migrate to other avenues and regions of the city. For some, Paulista Avenue is experiencing its decadence, as the capital is less and less interested in being there and the capital that is still there now shares space with the growing street population. Contrasts that certainly can be perceived in other points of Paulicéia. For others, Paulista Avenue was (re)ssigned and became more democratic: its bands give way to the open-air park on Sundays, with musicians and craftsmen occupying every corner, families of all configurations and social classes consuming the culture that comes from the street and from formal cultural spaces: the oldest, such as the Museum of Art of São Paulo (MASP) - which can be seen in the photograph. And the most recent, like the Moreira Salles Institute (IMS). It is the avenue that most represents the largest city in the country: that pulsates, that moves, that is (re)organized by its agents.