Reading promotion and transmedia: From editorial creation to the book-trailer as a fictional expitext

Detalhes bibliográficos
Autor(a) principal: Romero Oliva, Manuel Francisco
Data de Publicação: 2023
Outros Autores: Heredia Ponce, Hugo, Romero Claudio, Carmen
Tipo de documento: Artigo
Idioma: spa
Título da fonte: Texto livre
Texto Completo: https://periodicos.ufmg.br/index.php/textolivre/article/view/42047
Resumo: This paper aims to analyse the profile of the virtual epitexts that appear in four educational publishing platforms for the promotion of books. Being aware that we are immersed in a gaseous society (SCOLARI, 2021) where the brief, fashions and the viral predominate; the new reading paradigm corresponds to an analogue-digital hybridisation in which book-trailers become a clear example of a transmedia product of the original text by publishers. Our qualitative research is based on a corpus analysis of 70 fictional epitexts, by means of a list of contents divided into three study categories. The results show their presence in both children's and young adult’s literature books in order to encourage reading and to bring forth curiosity and enjoyment in the prosumer. However, it is also necessary to highlight that this type of multimodal techniques and languages cannot supplant the protagonism of the literary fact and reading itself.
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spelling Reading promotion and transmedia: From editorial creation to the book-trailer as a fictional expitextPromoción de la lectura y transmedia: De la creación editorial al book-trailer como epitexto ficcionalPromoção da leitura e transmídia: Da criação editorial ao book trailer como um epitexto fictícioSociedade digitalEpitextos editoriaisBook TrailerSector editorialSociedad digitalEpitextos editorialesBook-trailerSector editorialDigital societyEditorial epitextsBook-trailerPublishing sectorThis paper aims to analyse the profile of the virtual epitexts that appear in four educational publishing platforms for the promotion of books. Being aware that we are immersed in a gaseous society (SCOLARI, 2021) where the brief, fashions and the viral predominate; the new reading paradigm corresponds to an analogue-digital hybridisation in which book-trailers become a clear example of a transmedia product of the original text by publishers. Our qualitative research is based on a corpus analysis of 70 fictional epitexts, by means of a list of contents divided into three study categories. The results show their presence in both children's and young adult’s literature books in order to encourage reading and to bring forth curiosity and enjoyment in the prosumer. However, it is also necessary to highlight that this type of multimodal techniques and languages cannot supplant the protagonism of the literary fact and reading itself.Este trabajo pretende analizar el perfil de los epitextos virtuales que aparecen en cuatro plataformas editoriales de ámbito educativo para la promoción del libro. Siendo conscientes de que estamos inmersos en una sociedad gaseosa (SCOLARI, 2021)  en donde predomina lo breve, las modas y lo viral; el nuevo paradigma de la lectura se corresponde con una hibridación analógico-digital en la que los book-trailer, se convierten en ejemplo claro de producto transmedia del texto original por parte de las editoriales. Nuestra investigación de corte cualitativo se basa en un análisis de corpus de 70 epitextos ficcionales, mediante una lista de contenidos dimensionada en tres categorías de estudio. Los resultados evidencian su presencia tanto en los libros de literatura infantil como juvenil para el fomento de la lectura y generar la curiosidad y el disfrute del prosumidor. Sin embargo, también es necesario resaltar que este tipo de técnicas y lenguajes multimodales no puede suplantar el protagonismo del hecho literario y la lectura en sí misma.Este trabalho tem como objetivo analisar o perfil dos epitexts virtuais que aparecem em quatro plataformas editoriais educacionais para a promoção de livros. Estando conscientes de que estamos imersos em uma sociedade gasosa (SCOLARI, 2021) em que predominam o breve, a moda e o viral; o novo paradigma de leitura corresponde a uma hibridização analógico-digital na qual os book trailers se tornam um claro exemplo de um produto transmídia do texto original pelas editoras. Nossa pesquisa qualitativa se baseia em uma análise de 70 epitexts fictícios, por meio de uma lista de conteúdos dividida em três categorias de estudo. Os resultados mostram sua presença tanto em livros de literatura infanto-juvenil quanto em livros de literatura para adultos jovens, a fim de incentivar a leitura e gerar curiosidade e prazer no prosummer. Entretanto, também é necessário destacar que este tipo de técnicas e linguagens multimodais não podem suplantar o protagonismo do fato literário e da própria leitura.Universidade Federal de Minas Gerais2023-01-03info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufmg.br/index.php/textolivre/article/view/4204710.1590/1983-3652.2023.42047Texto Livre; Vol. 16 (2023): Texto Livre: Linguagem e Tecnologia; e42047Texto Livre; Vol. 16 (2023): Texto Livre: Linguagem e Tecnologia; e42047Texto Livre; Vol. 16 (2023): Texto Livre: Linguagem e Tecnologia; e42047Texto Livre; v. 16 (2023): Texto Livre: Linguagem e Tecnologia; e420471983-3652reponame:Texto livreinstname:Universidade Federal de Minas Gerais (UFMG)instacron:UFMGspahttps://periodicos.ufmg.br/index.php/textolivre/article/view/42047/32260Copyright (c) 2023 Manuel Francisco Romero Oliva, Hugo Heredia Ponce, Carmen Romero Claudiohttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessRomero Oliva, Manuel FranciscoHeredia Ponce, HugoRomero Claudio, Carmen2024-07-05T10:48:15Zoai:periodicos.ufmg.br:article/42047Revistahttp://www.periodicos.letras.ufmg.br/index.php/textolivrePUBhttps://periodicos.ufmg.br/index.php/textolivre/oairevistatextolivre@letras.ufmg.br1983-36521983-3652opendoar:2024-07-05T10:48:15Texto livre - Universidade Federal de Minas Gerais (UFMG)false
dc.title.none.fl_str_mv Reading promotion and transmedia: From editorial creation to the book-trailer as a fictional expitext
Promoción de la lectura y transmedia: De la creación editorial al book-trailer como epitexto ficcional
Promoção da leitura e transmídia: Da criação editorial ao book trailer como um epitexto fictício
title Reading promotion and transmedia: From editorial creation to the book-trailer as a fictional expitext
spellingShingle Reading promotion and transmedia: From editorial creation to the book-trailer as a fictional expitext
Romero Oliva, Manuel Francisco
Sociedade digital
Epitextos editoriais
Book Trailer
Sector editorial
Sociedad digital
Epitextos editoriales
Book-trailer
Sector editorial
Digital society
Editorial epitexts
Book-trailer
Publishing sector
title_short Reading promotion and transmedia: From editorial creation to the book-trailer as a fictional expitext
title_full Reading promotion and transmedia: From editorial creation to the book-trailer as a fictional expitext
title_fullStr Reading promotion and transmedia: From editorial creation to the book-trailer as a fictional expitext
title_full_unstemmed Reading promotion and transmedia: From editorial creation to the book-trailer as a fictional expitext
title_sort Reading promotion and transmedia: From editorial creation to the book-trailer as a fictional expitext
author Romero Oliva, Manuel Francisco
author_facet Romero Oliva, Manuel Francisco
Heredia Ponce, Hugo
Romero Claudio, Carmen
author_role author
author2 Heredia Ponce, Hugo
Romero Claudio, Carmen
author2_role author
author
dc.contributor.author.fl_str_mv Romero Oliva, Manuel Francisco
Heredia Ponce, Hugo
Romero Claudio, Carmen
dc.subject.por.fl_str_mv Sociedade digital
Epitextos editoriais
Book Trailer
Sector editorial
Sociedad digital
Epitextos editoriales
Book-trailer
Sector editorial
Digital society
Editorial epitexts
Book-trailer
Publishing sector
topic Sociedade digital
Epitextos editoriais
Book Trailer
Sector editorial
Sociedad digital
Epitextos editoriales
Book-trailer
Sector editorial
Digital society
Editorial epitexts
Book-trailer
Publishing sector
description This paper aims to analyse the profile of the virtual epitexts that appear in four educational publishing platforms for the promotion of books. Being aware that we are immersed in a gaseous society (SCOLARI, 2021) where the brief, fashions and the viral predominate; the new reading paradigm corresponds to an analogue-digital hybridisation in which book-trailers become a clear example of a transmedia product of the original text by publishers. Our qualitative research is based on a corpus analysis of 70 fictional epitexts, by means of a list of contents divided into three study categories. The results show their presence in both children's and young adult’s literature books in order to encourage reading and to bring forth curiosity and enjoyment in the prosumer. However, it is also necessary to highlight that this type of multimodal techniques and languages cannot supplant the protagonism of the literary fact and reading itself.
publishDate 2023
dc.date.none.fl_str_mv 2023-01-03
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufmg.br/index.php/textolivre/article/view/42047
10.1590/1983-3652.2023.42047
url https://periodicos.ufmg.br/index.php/textolivre/article/view/42047
identifier_str_mv 10.1590/1983-3652.2023.42047
dc.language.iso.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://periodicos.ufmg.br/index.php/textolivre/article/view/42047/32260
dc.rights.driver.fl_str_mv Copyright (c) 2023 Manuel Francisco Romero Oliva, Hugo Heredia Ponce, Carmen Romero Claudio
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Manuel Francisco Romero Oliva, Hugo Heredia Ponce, Carmen Romero Claudio
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Minas Gerais
publisher.none.fl_str_mv Universidade Federal de Minas Gerais
dc.source.none.fl_str_mv Texto Livre; Vol. 16 (2023): Texto Livre: Linguagem e Tecnologia; e42047
Texto Livre; Vol. 16 (2023): Texto Livre: Linguagem e Tecnologia; e42047
Texto Livre; Vol. 16 (2023): Texto Livre: Linguagem e Tecnologia; e42047
Texto Livre; v. 16 (2023): Texto Livre: Linguagem e Tecnologia; e42047
1983-3652
reponame:Texto livre
instname:Universidade Federal de Minas Gerais (UFMG)
instacron:UFMG
instname_str Universidade Federal de Minas Gerais (UFMG)
instacron_str UFMG
institution UFMG
reponame_str Texto livre
collection Texto livre
repository.name.fl_str_mv Texto livre - Universidade Federal de Minas Gerais (UFMG)
repository.mail.fl_str_mv revistatextolivre@letras.ufmg.br
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