Motivational factors and determinants of the choice of Tiradentes as a tourist destination
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Institucional da UFMG |
Texto Completo: | http://hdl.handle.net/1843/55260 |
Resumo: | Considered one of the 65 destinations inducing the National Tourism, the city of Tiradentes - MG presents average competitiveness similar to other locations. Nevertheless, in order to stabilize and differentiate itself as a tourist destination, the city still needs to improve public policies aimed at tourism, its entrepreneurial capacity to monitor tourist behavior, as well as aspects that promote and characterize a destination image. Aligned with these needs, the objective of this article was to identify the motivational and determining factors that take tourists to Tiradentes. The respondents answered questions related to the factors that motivated their trip to the city and those determining factors for their choice. In general, the tourists were more motivated to visit Tiradentes in the search of relaxation, rest and escape of the day by day. Correlations were found among the motivational factors and the age variable, as well as the length of stay in the city. The influence of the variable marketing and information was highlighted as a determinant of the choice. Based on the understanding that the knowledge of the motivational antecedents of the tourist behavior and its correlates allows to establish more effective strategies of attraction and support, this article outlines an initial path in the search for a differentiating positioning and in the construction of an image and brand of destination of the city of Tiradentes. |
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2023-06-23T13:38:37Z2023-06-23T13:38:37Z2018232435910.21714/2179-8834/2018v23n2p43-5921798834http://hdl.handle.net/1843/55260Considered one of the 65 destinations inducing the National Tourism, the city of Tiradentes - MG presents average competitiveness similar to other locations. Nevertheless, in order to stabilize and differentiate itself as a tourist destination, the city still needs to improve public policies aimed at tourism, its entrepreneurial capacity to monitor tourist behavior, as well as aspects that promote and characterize a destination image. Aligned with these needs, the objective of this article was to identify the motivational and determining factors that take tourists to Tiradentes. The respondents answered questions related to the factors that motivated their trip to the city and those determining factors for their choice. In general, the tourists were more motivated to visit Tiradentes in the search of relaxation, rest and escape of the day by day. Correlations were found among the motivational factors and the age variable, as well as the length of stay in the city. The influence of the variable marketing and information was highlighted as a determinant of the choice. Based on the understanding that the knowledge of the motivational antecedents of the tourist behavior and its correlates allows to establish more effective strategies of attraction and support, this article outlines an initial path in the search for a differentiating positioning and in the construction of an image and brand of destination of the city of Tiradentes.Considerada um dos 65 destinos Indutores do Turismo Nacional, a cidade de Tiradentes – MG apresenta média de competitividade similar a outras localidades. Apesar disso, para se estabilizar e diferenciar-se como destino turístico a cidade ainda precisa melhorar as políticas públicas voltadas ao turismo, sua capacidade empresarial, de monitoramento do comportamento do turista, bem como aspectos que a promovam e caracterizem sua imagem de destino. Alinhado a essas necessidades, o objetivo desse artigo foi identificar os fatores motivacionais e determinantes que levam os turistas a Tiradentes. Os entrevistados responderam perguntas relacionadas aos fatores que motivaram sua viagem a cidade e aqueles fatores determinantes para a sua escolha. De maneira geral, os turistas se mostraram mais motivados a visitar Tiradentes na busca de relaxamento, descanso e fuga do dia-a-dia. Correlações foram encontradas entre os fatores motivacionais e a variável idade, assim como o tempo de permanência na cidade. Como fator determinante da escolha destacou-se a influência da variável marketing e informação. Partindo-se da compreensão de que o conhecimento dos antecedentes motivacionais do comportamento do turista e seus correlatos permitem consubstanciar estratégias de atração e suporte mais eficazes, esse artigo delineia um caminho inicial na busca de um posicionamento diferenciador e na construção de uma imagem e marca de destino da cidade de Tiradentes.engUniversidade Federal de Minas GeraisUFMGBrasilFCE - DEPARTAMENTO DE CIÊNCIAS ADMINISTRATIVASReunaTurismoMotivational FactorsDetermining FactorsImage of DestinyMotivational factors and determinants of the choice of Tiradentes as a tourist destinationFatores motivacionais e determinantes da escolha de Tiradentes como destino turísticoinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://www.spell.org.br/documentos/ver/51156/fatores-motivacionais-e-determinantes-da-escolha-de-tiradentes-como-destino-turistico-/i/pt-brJuliana Maria Magalhães ChristinoThaís Santos SilvaCarla Agostiniinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFMGinstname:Universidade Federal de Minas Gerais (UFMG)instacron:UFMGLICENSELicense.txtLicense.txttext/plain; charset=utf-82042https://repositorio.ufmg.br/bitstream/1843/55260/1/License.txtfa505098d172de0bc8864fc1287ffe22MD51ORIGINALMOTIVATIONAL FACTORS AND DETERMINANTS.pdfMOTIVATIONAL FACTORS AND DETERMINANTS.pdfapplication/pdf228733https://repositorio.ufmg.br/bitstream/1843/55260/2/MOTIVATIONAL%20FACTORS%20AND%20DETERMINANTS.pdf59985a8682aca17f6c5020a8501e9abfMD521843/552602023-06-23 10:38:39.859oai:repositorio.ufmg.br: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Repositório de PublicaçõesPUBhttps://repositorio.ufmg.br/oaiopendoar:2023-06-23T13:38:39Repositório Institucional da UFMG - Universidade Federal de Minas Gerais (UFMG)false |
dc.title.pt_BR.fl_str_mv |
Motivational factors and determinants of the choice of Tiradentes as a tourist destination |
dc.title.alternative.pt_BR.fl_str_mv |
Fatores motivacionais e determinantes da escolha de Tiradentes como destino turístico |
title |
Motivational factors and determinants of the choice of Tiradentes as a tourist destination |
spellingShingle |
Motivational factors and determinants of the choice of Tiradentes as a tourist destination Juliana Maria Magalhães Christino Motivational Factors Determining Factors Image of Destiny Turismo |
title_short |
Motivational factors and determinants of the choice of Tiradentes as a tourist destination |
title_full |
Motivational factors and determinants of the choice of Tiradentes as a tourist destination |
title_fullStr |
Motivational factors and determinants of the choice of Tiradentes as a tourist destination |
title_full_unstemmed |
Motivational factors and determinants of the choice of Tiradentes as a tourist destination |
title_sort |
Motivational factors and determinants of the choice of Tiradentes as a tourist destination |
author |
Juliana Maria Magalhães Christino |
author_facet |
Juliana Maria Magalhães Christino Thaís Santos Silva Carla Agostini |
author_role |
author |
author2 |
Thaís Santos Silva Carla Agostini |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Juliana Maria Magalhães Christino Thaís Santos Silva Carla Agostini |
dc.subject.por.fl_str_mv |
Motivational Factors Determining Factors Image of Destiny |
topic |
Motivational Factors Determining Factors Image of Destiny Turismo |
dc.subject.other.pt_BR.fl_str_mv |
Turismo |
description |
Considered one of the 65 destinations inducing the National Tourism, the city of Tiradentes - MG presents average competitiveness similar to other locations. Nevertheless, in order to stabilize and differentiate itself as a tourist destination, the city still needs to improve public policies aimed at tourism, its entrepreneurial capacity to monitor tourist behavior, as well as aspects that promote and characterize a destination image. Aligned with these needs, the objective of this article was to identify the motivational and determining factors that take tourists to Tiradentes. The respondents answered questions related to the factors that motivated their trip to the city and those determining factors for their choice. In general, the tourists were more motivated to visit Tiradentes in the search of relaxation, rest and escape of the day by day. Correlations were found among the motivational factors and the age variable, as well as the length of stay in the city. The influence of the variable marketing and information was highlighted as a determinant of the choice. Based on the understanding that the knowledge of the motivational antecedents of the tourist behavior and its correlates allows to establish more effective strategies of attraction and support, this article outlines an initial path in the search for a differentiating positioning and in the construction of an image and brand of destination of the city of Tiradentes. |
publishDate |
2018 |
dc.date.issued.fl_str_mv |
2018 |
dc.date.accessioned.fl_str_mv |
2023-06-23T13:38:37Z |
dc.date.available.fl_str_mv |
2023-06-23T13:38:37Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
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article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/1843/55260 |
dc.identifier.doi.pt_BR.fl_str_mv |
10.21714/2179-8834/2018v23n2p43-59 |
dc.identifier.issn.pt_BR.fl_str_mv |
21798834 |
identifier_str_mv |
10.21714/2179-8834/2018v23n2p43-59 21798834 |
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http://hdl.handle.net/1843/55260 |
dc.language.iso.fl_str_mv |
eng |
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eng |
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Reuna |
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info:eu-repo/semantics/openAccess |
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openAccess |
dc.publisher.none.fl_str_mv |
Universidade Federal de Minas Gerais |
dc.publisher.initials.fl_str_mv |
UFMG |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
FCE - DEPARTAMENTO DE CIÊNCIAS ADMINISTRATIVAS |
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Universidade Federal de Minas Gerais |
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UFMG |
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Repositório Institucional da UFMG |
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Repositório Institucional da UFMG |
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