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2022-12-13T19:27:05Z2022-12-13T19:27:05Z2020-06-222013349https://doi.org/10.1590/1982-4017-200103-97181982-4017http://hdl.handle.net/1843/47920https://orcid.org/0000-0003-1857-0207https://orcid.org/0000-0003-1217-2160Considerando o uso difundido de hashtags no Twitter, o objetivo deste artigo é analisar seu uso para manifestar amor e ódio aos candidatos à presidência da república em 2018. O arcabouço da Teoria da (Im)Polidez constitui a base para análise dos dados, assim como estudos acerca do estilo conversacional digital (SCOTT, 2015). De 6 de setembro a 6 de outubro de 2018, postagens dos candidatos, bem como de seus seguidores, foram coletadas diariamente, totalizando cerca de 3000 tuítes. Em geral, os resultados indicam que as hashtags atuaram como estratégia para intensificar manifestações de apoio a um determinado candidato por meio de postagens feitas no perfil de seu concorrente, sendo também usadas para manifestar ataque explícito e não racionalizado a rivais. Ademais, as hashtags apresentavam conteúdo derrogatório e injustificado, além de pouco elaborado e superficial. Esse uso aponta para um antidebate, marcado, paradoxalmente, por apoio e ataque, e impolidez linguística.Considering the widespread use of hashtags on Twitter, the purpose of this paper is to analyze how hashtags were used to express love and hate for candidates who ran for presidency in Brazil in 2018. The theoretical framework of the (Im)Politeness theory was the foundation for data analysis, together with studies concerning digital conversational style (SCOTT, 2015). From September 6 to October 6, 2018, around 3000 tweets posted by the presidential candidates and their followers were collected daily. Overall, the results indicate that hashtags served as strategies to intensify the manifestation of support for a candidate particularly, in posts on their competitor´s profile or to explicitly attack their rivals. Further, aggressive and unjustified content was manifested, displaying derogatory content, which was superficial and not carefully elaborated and/or rationalized. This usage points to an anti-debate, marked by hashtags paradoxically conveying support and attack, and by linguistic impoliteness.porUniversidade Federal de Minas GeraisUFMGBrasilFALE - FACULDADE DE LETRASLinguagem em (Dis)cursoPragmáticaTwitter (Rede social on-line)Eleições - Brasil - 2018ImpolidezPragmáticaHashtagsTwitterEleições presidenciais 2018#elesim, #elenão, #elasim, #elanão: o Twitter e as hashtags de amor e de ódio na campanha presidencial brasileira de 2018#lovehim, #lovehimnot #loveher, #lovehernot: Twitter and hashtags of love and hate in 2018 Brazilian presidential campaigninfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleAna Larissa Adorno Marciotto OliveiraMarisa Mendonça Carneiroapplication/pdfinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFMGinstname:Universidade Federal de Minas Gerais (UFMG)instacron:UFMGLICENSELicense.txtLicense.txttext/plain; charset=utf-82042https://repositorio.ufmg.br/bitstream/1843/47920/1/License.txtfa505098d172de0bc8864fc1287ffe22MD51ORIGINAL#ELESIM_ #ELENAO_ #ELASIM_ #ELANAO O TWITTER E AS HASHTAGS DE AMOR E DE ODIO NA CAMPANHA PRESIDENCIAL BRASILEIRA DE 2018.pdf#ELESIM_ #ELENAO_ #ELASIM_ #ELANAO O TWITTER E AS HASHTAGS DE AMOR E DE ODIO NA CAMPANHA PRESIDENCIAL BRASILEIRA DE 2018.pdfapplication/pdf1252330https://repositorio.ufmg.br/bitstream/1843/47920/2/%23ELESIM_%20%23ELENAO_%20%23ELASIM_%20%23ELANAO%20O%20TWITTER%20E%20AS%20HASHTAGS%20DE%20AMOR%20E%20DE%20ODIO%20NA%20CAMPANHA%20PRESIDENCIAL%20BRASILEIRA%20DE%202018.pdfe9d63452c53475a92b0d9b011c2a3011MD521843/479202022-12-13 16:27:05.649oai:repositorio.ufmg.br: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Repositório InstitucionalPUBhttps://repositorio.ufmg.br/oaiopendoar:2022-12-13T19:27:05Repositório Institucional da UFMG - Universidade Federal de Minas Gerais (UFMG)false
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