The migration from AM radio to FM radio in Brazil: implications for listeners and local broadcasters

Detalhes bibliográficos
Autor(a) principal: Nair Prata Moreira Martins
Data de Publicação: 2021
Outros Autores: Rafael Ferreira Medeiros
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Institucional da UFMG
Texto Completo: https://doi.org/10.30935/ojcmt/11081
http://hdl.handle.net/1843/55119
https://orcid.org/0000-0002-9127-7720
https://orcid.org/0000-0002-0327-3982
Resumo: The migration of AM (Amplitude Modulation) to FM (Frequency Modulation) radios is the most important change in the configuration of Brazilian broadcasting in years, reaching more than 90% of the stations in the country. This process started in 2013 and the local radio stations were the first ones affected. In Brazil, local radio is an important part of the daily life of small cities, in listening habits shared between people of several generations. This article is based on a wideranging survey conducted with listeners from Itatiaia Ouro Preto Radio, a local broadcaster in the Brazilian state of Minas Gerais. The methodology combined documentary research, application of questionnaires and interviews with the aim of exploring in depth the listeners’ speeches about the intersections between the migration of the station, the changes in radio listening experiences and the potential of local radio in the small historic city. The results show that the changes caused by the migration of AM stations are challenging for these radio stations and are felt by a loyal audience, used to the traditional characteristics of these stations. The phenomenon impacts the forms of production, consumption, circulation, proximity dynamics and key radio functions.
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spelling 2023-06-19T20:00:08Z2023-06-19T20:00:08Z2021-07-17113https://doi.org/10.30935/ojcmt/110811986-3497http://hdl.handle.net/1843/55119https://orcid.org/0000-0002-9127-7720https://orcid.org/0000-0002-0327-3982The migration of AM (Amplitude Modulation) to FM (Frequency Modulation) radios is the most important change in the configuration of Brazilian broadcasting in years, reaching more than 90% of the stations in the country. This process started in 2013 and the local radio stations were the first ones affected. In Brazil, local radio is an important part of the daily life of small cities, in listening habits shared between people of several generations. This article is based on a wideranging survey conducted with listeners from Itatiaia Ouro Preto Radio, a local broadcaster in the Brazilian state of Minas Gerais. The methodology combined documentary research, application of questionnaires and interviews with the aim of exploring in depth the listeners’ speeches about the intersections between the migration of the station, the changes in radio listening experiences and the potential of local radio in the small historic city. The results show that the changes caused by the migration of AM stations are challenging for these radio stations and are felt by a loyal audience, used to the traditional characteristics of these stations. The phenomenon impacts the forms of production, consumption, circulation, proximity dynamics and key radio functions.A migração das rádios AM (Amplitude Modulada) para FM (Frequência Modulada) é a mudança mais importante na configuração da radiodifusão brasileira em anos, atingindo mais de 90% das emissoras do país. Esse processo começou em 2013 e as rádios locais foram as primeiras afetadas. No Brasil, a rádio local é parte importante do cotidiano das pequenas cidades, em hábitos de escuta compartilhados entre pessoas de várias gerações. Este artigo é baseado em uma ampla pesquisa realizada com ouvintes da Rádio Itatiaia Ouro Preto, emissora local do estado de Minas Gerais. A metodologia combinou pesquisa documental, aplicação de questionários e entrevistas com o objetivo de explorar em profundidade as falas dos ouvintes sobre as interseções entre a migração da emissora, as mudanças nas experiências de escuta do rádio e o potencial do rádio local na pequena cidade histórica. Os resultados mostram que as mudanças provocadas pela migração das emissoras AM são desafiadoras para essas emissoras e são sentidas por um público fiel, acostumado com as características tradicionais dessas emissoras. O fenômeno impacta as formas de produção, consumo, circulação, dinâmicas de proximidade e as principais funções do rádio.engUniversidade Federal de Minas GeraisUFMGBrasilCEDECOM - COORDENADORIA DE COMUNICACAO SOCIALOnline Journal of Communication and Media TechnologiesRádio - BrasilRadiodifusãoRadiodifusão em FMRadiouvintesLocução no rádioBrazilLocal radioAM radio migrationAudienceThe migration from AM radio to FM radio in Brazil: implications for listeners and local broadcastersA migração do rádio AM para o rádio FM no Brasil: implicações para ouvintes e emissoras locaisinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttps://www.ojcmt.net/article/the-migration-from-am-radio-to-fm-radio-in-brazil-implications-for-listeners-and-local-broadcasters-11081Nair Prata Moreira MartinsRafael Ferreira Medeirosapplication/pdfinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFMGinstname:Universidade Federal de Minas Gerais (UFMG)instacron:UFMGLICENSELicense.txtLicense.txttext/plain; charset=utf-82042https://repositorio.ufmg.br/bitstream/1843/55119/1/License.txtfa505098d172de0bc8864fc1287ffe22MD51ORIGINALThe migration from AM radio to FM radio in Brazil implications for listeners and local broadcasters.pdfThe migration from AM radio to FM radio in Brazil implications for listeners and local broadcasters.pdfapplication/pdf592628https://repositorio.ufmg.br/bitstream/1843/55119/2/The%20migration%20from%20AM%20radio%20to%20FM%20radio%20in%20Brazil%20implications%20for%20listeners%20and%20local%20broadcasters.pdfe5cc0064f23c35f9f6137dcec8a33fcbMD521843/551192023-06-19 17:00:08.75oai:repositorio.ufmg.br:1843/55119TElDRU7vv71BIERFIERJU1RSSUJVSe+/ve+/vU8gTu+/vU8tRVhDTFVTSVZBIERPIFJFUE9TSVTvv71SSU8gSU5TVElUVUNJT05BTCBEQSBVRk1HCiAKCkNvbSBhIGFwcmVzZW50Ye+/ve+/vW8gZGVzdGEgbGljZW7vv71hLCB2b2Pvv70gKG8gYXV0b3IgKGVzKSBvdSBvIHRpdHVsYXIgZG9zIGRpcmVpdG9zIGRlIGF1dG9yKSBjb25jZWRlIGFvIFJlcG9zaXTvv71yaW8gSW5zdGl0dWNpb25hbCBkYSBVRk1HIChSSS1VRk1HKSBvIGRpcmVpdG8gbu+/vW8gZXhjbHVzaXZvIGUgaXJyZXZvZ++/vXZlbCBkZSByZXByb2R1emlyIGUvb3UgZGlzdHJpYnVpciBhIHN1YSBwdWJsaWNh77+977+9byAoaW5jbHVpbmRvIG8gcmVzdW1vKSBwb3IgdG9kbyBvIG11bmRvIG5vIGZvcm1hdG8gaW1wcmVzc28gZSBlbGV0cu+/vW5pY28gZSBlbSBxdWFscXVlciBtZWlvLCBpbmNsdWluZG8gb3MgZm9ybWF0b3Mg77+9dWRpbyBvdSB277+9ZGVvLgoKVm9j77+9IGRlY2xhcmEgcXVlIGNvbmhlY2UgYSBwb2zvv710aWNhIGRlIGNvcHlyaWdodCBkYSBlZGl0b3JhIGRvIHNldSBkb2N1bWVudG8gZSBxdWUgY29uaGVjZSBlIGFjZWl0YSBhcyBEaXJldHJpemVzIGRvIFJJLVVGTUcuCgpWb2Pvv70gY29uY29yZGEgcXVlIG8gUmVwb3NpdO+/vXJpbyBJbnN0aXR1Y2lvbmFsIGRhIFVGTUcgcG9kZSwgc2VtIGFsdGVyYXIgbyBjb250Ze+/vWRvLCB0cmFuc3BvciBhIHN1YSBwdWJsaWNh77+977+9byBwYXJhIHF1YWxxdWVyIG1laW8gb3UgZm9ybWF0byBwYXJhIGZpbnMgZGUgcHJlc2VydmHvv73vv71vLgoKVm9j77+9IHRhbWLvv71tIGNvbmNvcmRhIHF1ZSBvIFJlcG9zaXTvv71yaW8gSW5zdGl0dWNpb25hbCBkYSBVRk1HIHBvZGUgbWFudGVyIG1haXMgZGUgdW1hIGPvv71waWEgZGUgc3VhIHB1YmxpY2Hvv73vv71vIHBhcmEgZmlucyBkZSBzZWd1cmFu77+9YSwgYmFjay11cCBlIHByZXNlcnZh77+977+9by4KClZvY++/vSBkZWNsYXJhIHF1ZSBhIHN1YSBwdWJsaWNh77+977+9byDvv70gb3JpZ2luYWwgZSBxdWUgdm9j77+9IHRlbSBvIHBvZGVyIGRlIGNvbmNlZGVyIG9zIGRpcmVpdG9zIGNvbnRpZG9zIG5lc3RhIGxpY2Vu77+9YS4gVm9j77+9IHRhbWLvv71tIGRlY2xhcmEgcXVlIG8gZGVw77+9c2l0byBkZSBzdWEgcHVibGljYe+/ve+/vW8gbu+/vW8sIHF1ZSBzZWphIGRlIHNldSBjb25oZWNpbWVudG8sIGluZnJpbmdlIGRpcmVpdG9zIGF1dG9yYWlzIGRlIG5pbmd177+9bS4KCkNhc28gYSBzdWEgcHVibGljYe+/ve+/vW8gY29udGVuaGEgbWF0ZXJpYWwgcXVlIHZvY++/vSBu77+9byBwb3NzdWkgYSB0aXR1bGFyaWRhZGUgZG9zIGRpcmVpdG9zIGF1dG9yYWlzLCB2b2Pvv70gZGVjbGFyYSBxdWUgb2J0ZXZlIGEgcGVybWlzc++/vW8gaXJyZXN0cml0YSBkbyBkZXRlbnRvciBkb3MgZGlyZWl0b3MgYXV0b3JhaXMgcGFyYSBjb25jZWRlciBhbyBSZXBvc2l077+9cmlvIEluc3RpdHVjaW9uYWwgZGEgVUZNRyBvcyBkaXJlaXRvcyBhcHJlc2VudGFkb3MgbmVzdGEgbGljZW7vv71hLCBlIHF1ZSBlc3NlIG1hdGVyaWFsIGRlIHByb3ByaWVkYWRlIGRlIHRlcmNlaXJvcyBlc3Tvv70gY2xhcmFtZW50ZSBpZGVudGlmaWNhZG8gZSByZWNvbmhlY2lkbyBubyB0ZXh0byBvdSBubyBjb250Ze+/vWRvIGRhIHB1YmxpY2Hvv73vv71vIG9yYSBkZXBvc2l0YWRhLgoKQ0FTTyBBIFBVQkxJQ0Hvv73vv71PIE9SQSBERVBPU0lUQURBIFRFTkhBIFNJRE8gUkVTVUxUQURPIERFIFVNIFBBVFJPQ++/vU5JTyBPVSBBUE9JTyBERSBVTUEgQUfvv71OQ0lBIERFIEZPTUVOVE8gT1UgT1VUUk8gT1JHQU5JU01PLCBWT0Pvv70gREVDTEFSQSBRVUUgUkVTUEVJVE9VIFRPRE9TIEUgUVVBSVNRVUVSIERJUkVJVE9TIERFIFJFVklT77+9TyBDT01PIFRBTULvv71NIEFTIERFTUFJUyBPQlJJR0Hvv73vv71FUyBFWElHSURBUyBQT1IgQ09OVFJBVE8gT1UgQUNPUkRPLgoKTyBSZXBvc2l077+9cmlvIEluc3RpdHVjaW9uYWwgZGEgVUZNRyBzZSBjb21wcm9tZXRlIGEgaWRlbnRpZmljYXIgY2xhcmFtZW50ZSBvIHNldSBub21lKHMpIG91IG8ocykgbm9tZXMocykgZG8ocykgZGV0ZW50b3IoZXMpIGRvcyBkaXJlaXRvcyBhdXRvcmFpcyBkYSBwdWJsaWNh77+977+9bywgZSBu77+9byBmYXLvv70gcXVhbHF1ZXIgYWx0ZXJh77+977+9bywgYWzvv71tIGRhcXVlbGFzIGNvbmNlZGlkYXMgcG9yIGVzdGEgbGljZW7vv71hLgo=Repositório de PublicaçõesPUBhttps://repositorio.ufmg.br/oaiopendoar:2023-06-19T20:00:08Repositório Institucional da UFMG - Universidade Federal de Minas Gerais (UFMG)false
dc.title.pt_BR.fl_str_mv The migration from AM radio to FM radio in Brazil: implications for listeners and local broadcasters
dc.title.alternative.pt_BR.fl_str_mv A migração do rádio AM para o rádio FM no Brasil: implicações para ouvintes e emissoras locais
title The migration from AM radio to FM radio in Brazil: implications for listeners and local broadcasters
spellingShingle The migration from AM radio to FM radio in Brazil: implications for listeners and local broadcasters
Nair Prata Moreira Martins
Brazil
Local radio
AM radio migration
Audience
Rádio - Brasil
Radiodifusão
Radiodifusão em FM
Radiouvintes
Locução no rádio
title_short The migration from AM radio to FM radio in Brazil: implications for listeners and local broadcasters
title_full The migration from AM radio to FM radio in Brazil: implications for listeners and local broadcasters
title_fullStr The migration from AM radio to FM radio in Brazil: implications for listeners and local broadcasters
title_full_unstemmed The migration from AM radio to FM radio in Brazil: implications for listeners and local broadcasters
title_sort The migration from AM radio to FM radio in Brazil: implications for listeners and local broadcasters
author Nair Prata Moreira Martins
author_facet Nair Prata Moreira Martins
Rafael Ferreira Medeiros
author_role author
author2 Rafael Ferreira Medeiros
author2_role author
dc.contributor.author.fl_str_mv Nair Prata Moreira Martins
Rafael Ferreira Medeiros
dc.subject.por.fl_str_mv Brazil
Local radio
AM radio migration
Audience
topic Brazil
Local radio
AM radio migration
Audience
Rádio - Brasil
Radiodifusão
Radiodifusão em FM
Radiouvintes
Locução no rádio
dc.subject.other.pt_BR.fl_str_mv Rádio - Brasil
Radiodifusão
Radiodifusão em FM
Radiouvintes
Locução no rádio
description The migration of AM (Amplitude Modulation) to FM (Frequency Modulation) radios is the most important change in the configuration of Brazilian broadcasting in years, reaching more than 90% of the stations in the country. This process started in 2013 and the local radio stations were the first ones affected. In Brazil, local radio is an important part of the daily life of small cities, in listening habits shared between people of several generations. This article is based on a wideranging survey conducted with listeners from Itatiaia Ouro Preto Radio, a local broadcaster in the Brazilian state of Minas Gerais. The methodology combined documentary research, application of questionnaires and interviews with the aim of exploring in depth the listeners’ speeches about the intersections between the migration of the station, the changes in radio listening experiences and the potential of local radio in the small historic city. The results show that the changes caused by the migration of AM stations are challenging for these radio stations and are felt by a loyal audience, used to the traditional characteristics of these stations. The phenomenon impacts the forms of production, consumption, circulation, proximity dynamics and key radio functions.
publishDate 2021
dc.date.issued.fl_str_mv 2021-07-17
dc.date.accessioned.fl_str_mv 2023-06-19T20:00:08Z
dc.date.available.fl_str_mv 2023-06-19T20:00:08Z
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dc.identifier.doi.pt_BR.fl_str_mv https://doi.org/10.30935/ojcmt/11081
dc.identifier.issn.pt_BR.fl_str_mv 1986-3497
dc.identifier.orcid.pt_BR.fl_str_mv https://orcid.org/0000-0002-9127-7720
https://orcid.org/0000-0002-0327-3982
url https://doi.org/10.30935/ojcmt/11081
http://hdl.handle.net/1843/55119
https://orcid.org/0000-0002-9127-7720
https://orcid.org/0000-0002-0327-3982
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dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv CEDECOM - COORDENADORIA DE COMUNICACAO SOCIAL
publisher.none.fl_str_mv Universidade Federal de Minas Gerais
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