The migration from AM radio to FM radio in Brazil: implications for listeners and local broadcasters
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Institucional da UFMG |
Texto Completo: | https://doi.org/10.30935/ojcmt/11081 http://hdl.handle.net/1843/55119 https://orcid.org/0000-0002-9127-7720 https://orcid.org/0000-0002-0327-3982 |
Resumo: | The migration of AM (Amplitude Modulation) to FM (Frequency Modulation) radios is the most important change in the configuration of Brazilian broadcasting in years, reaching more than 90% of the stations in the country. This process started in 2013 and the local radio stations were the first ones affected. In Brazil, local radio is an important part of the daily life of small cities, in listening habits shared between people of several generations. This article is based on a wideranging survey conducted with listeners from Itatiaia Ouro Preto Radio, a local broadcaster in the Brazilian state of Minas Gerais. The methodology combined documentary research, application of questionnaires and interviews with the aim of exploring in depth the listeners’ speeches about the intersections between the migration of the station, the changes in radio listening experiences and the potential of local radio in the small historic city. The results show that the changes caused by the migration of AM stations are challenging for these radio stations and are felt by a loyal audience, used to the traditional characteristics of these stations. The phenomenon impacts the forms of production, consumption, circulation, proximity dynamics and key radio functions. |
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2023-06-19T20:00:08Z2023-06-19T20:00:08Z2021-07-17113https://doi.org/10.30935/ojcmt/110811986-3497http://hdl.handle.net/1843/55119https://orcid.org/0000-0002-9127-7720https://orcid.org/0000-0002-0327-3982The migration of AM (Amplitude Modulation) to FM (Frequency Modulation) radios is the most important change in the configuration of Brazilian broadcasting in years, reaching more than 90% of the stations in the country. This process started in 2013 and the local radio stations were the first ones affected. In Brazil, local radio is an important part of the daily life of small cities, in listening habits shared between people of several generations. This article is based on a wideranging survey conducted with listeners from Itatiaia Ouro Preto Radio, a local broadcaster in the Brazilian state of Minas Gerais. The methodology combined documentary research, application of questionnaires and interviews with the aim of exploring in depth the listeners’ speeches about the intersections between the migration of the station, the changes in radio listening experiences and the potential of local radio in the small historic city. The results show that the changes caused by the migration of AM stations are challenging for these radio stations and are felt by a loyal audience, used to the traditional characteristics of these stations. The phenomenon impacts the forms of production, consumption, circulation, proximity dynamics and key radio functions.A migração das rádios AM (Amplitude Modulada) para FM (Frequência Modulada) é a mudança mais importante na configuração da radiodifusão brasileira em anos, atingindo mais de 90% das emissoras do país. Esse processo começou em 2013 e as rádios locais foram as primeiras afetadas. No Brasil, a rádio local é parte importante do cotidiano das pequenas cidades, em hábitos de escuta compartilhados entre pessoas de várias gerações. Este artigo é baseado em uma ampla pesquisa realizada com ouvintes da Rádio Itatiaia Ouro Preto, emissora local do estado de Minas Gerais. A metodologia combinou pesquisa documental, aplicação de questionários e entrevistas com o objetivo de explorar em profundidade as falas dos ouvintes sobre as interseções entre a migração da emissora, as mudanças nas experiências de escuta do rádio e o potencial do rádio local na pequena cidade histórica. Os resultados mostram que as mudanças provocadas pela migração das emissoras AM são desafiadoras para essas emissoras e são sentidas por um público fiel, acostumado com as características tradicionais dessas emissoras. O fenômeno impacta as formas de produção, consumo, circulação, dinâmicas de proximidade e as principais funções do rádio.engUniversidade Federal de Minas GeraisUFMGBrasilCEDECOM - COORDENADORIA DE COMUNICACAO SOCIALOnline Journal of Communication and Media TechnologiesRádio - BrasilRadiodifusãoRadiodifusão em FMRadiouvintesLocução no rádioBrazilLocal radioAM radio migrationAudienceThe migration from AM radio to FM radio in Brazil: implications for listeners and local broadcastersA migração do rádio AM para o rádio FM no Brasil: implicações para ouvintes e emissoras locaisinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttps://www.ojcmt.net/article/the-migration-from-am-radio-to-fm-radio-in-brazil-implications-for-listeners-and-local-broadcasters-11081Nair Prata Moreira MartinsRafael Ferreira Medeirosapplication/pdfinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFMGinstname:Universidade Federal de Minas Gerais (UFMG)instacron:UFMGLICENSELicense.txtLicense.txttext/plain; charset=utf-82042https://repositorio.ufmg.br/bitstream/1843/55119/1/License.txtfa505098d172de0bc8864fc1287ffe22MD51ORIGINALThe migration from AM radio to FM radio in Brazil implications for listeners and local broadcasters.pdfThe migration from AM radio to FM radio in Brazil implications for listeners and local broadcasters.pdfapplication/pdf592628https://repositorio.ufmg.br/bitstream/1843/55119/2/The%20migration%20from%20AM%20radio%20to%20FM%20radio%20in%20Brazil%20implications%20for%20listeners%20and%20local%20broadcasters.pdfe5cc0064f23c35f9f6137dcec8a33fcbMD521843/551192023-06-19 17:00:08.75oai:repositorio.ufmg.br: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Repositório de PublicaçõesPUBhttps://repositorio.ufmg.br/oaiopendoar:2023-06-19T20:00:08Repositório Institucional da UFMG - Universidade Federal de Minas Gerais (UFMG)false |
dc.title.pt_BR.fl_str_mv |
The migration from AM radio to FM radio in Brazil: implications for listeners and local broadcasters |
dc.title.alternative.pt_BR.fl_str_mv |
A migração do rádio AM para o rádio FM no Brasil: implicações para ouvintes e emissoras locais |
title |
The migration from AM radio to FM radio in Brazil: implications for listeners and local broadcasters |
spellingShingle |
The migration from AM radio to FM radio in Brazil: implications for listeners and local broadcasters Nair Prata Moreira Martins Brazil Local radio AM radio migration Audience Rádio - Brasil Radiodifusão Radiodifusão em FM Radiouvintes Locução no rádio |
title_short |
The migration from AM radio to FM radio in Brazil: implications for listeners and local broadcasters |
title_full |
The migration from AM radio to FM radio in Brazil: implications for listeners and local broadcasters |
title_fullStr |
The migration from AM radio to FM radio in Brazil: implications for listeners and local broadcasters |
title_full_unstemmed |
The migration from AM radio to FM radio in Brazil: implications for listeners and local broadcasters |
title_sort |
The migration from AM radio to FM radio in Brazil: implications for listeners and local broadcasters |
author |
Nair Prata Moreira Martins |
author_facet |
Nair Prata Moreira Martins Rafael Ferreira Medeiros |
author_role |
author |
author2 |
Rafael Ferreira Medeiros |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Nair Prata Moreira Martins Rafael Ferreira Medeiros |
dc.subject.por.fl_str_mv |
Brazil Local radio AM radio migration Audience |
topic |
Brazil Local radio AM radio migration Audience Rádio - Brasil Radiodifusão Radiodifusão em FM Radiouvintes Locução no rádio |
dc.subject.other.pt_BR.fl_str_mv |
Rádio - Brasil Radiodifusão Radiodifusão em FM Radiouvintes Locução no rádio |
description |
The migration of AM (Amplitude Modulation) to FM (Frequency Modulation) radios is the most important change in the configuration of Brazilian broadcasting in years, reaching more than 90% of the stations in the country. This process started in 2013 and the local radio stations were the first ones affected. In Brazil, local radio is an important part of the daily life of small cities, in listening habits shared between people of several generations. This article is based on a wideranging survey conducted with listeners from Itatiaia Ouro Preto Radio, a local broadcaster in the Brazilian state of Minas Gerais. The methodology combined documentary research, application of questionnaires and interviews with the aim of exploring in depth the listeners’ speeches about the intersections between the migration of the station, the changes in radio listening experiences and the potential of local radio in the small historic city. The results show that the changes caused by the migration of AM stations are challenging for these radio stations and are felt by a loyal audience, used to the traditional characteristics of these stations. The phenomenon impacts the forms of production, consumption, circulation, proximity dynamics and key radio functions. |
publishDate |
2021 |
dc.date.issued.fl_str_mv |
2021-07-17 |
dc.date.accessioned.fl_str_mv |
2023-06-19T20:00:08Z |
dc.date.available.fl_str_mv |
2023-06-19T20:00:08Z |
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info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/article |
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article |
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http://hdl.handle.net/1843/55119 |
dc.identifier.doi.pt_BR.fl_str_mv |
https://doi.org/10.30935/ojcmt/11081 |
dc.identifier.issn.pt_BR.fl_str_mv |
1986-3497 |
dc.identifier.orcid.pt_BR.fl_str_mv |
https://orcid.org/0000-0002-9127-7720 https://orcid.org/0000-0002-0327-3982 |
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https://doi.org/10.30935/ojcmt/11081 http://hdl.handle.net/1843/55119 https://orcid.org/0000-0002-9127-7720 https://orcid.org/0000-0002-0327-3982 |
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1986-3497 |
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eng |
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eng |
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Online Journal of Communication and Media Technologies |
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openAccess |
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Universidade Federal de Minas Gerais |
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UFMG |
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Brasil |
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CEDECOM - COORDENADORIA DE COMUNICACAO SOCIAL |
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Universidade Federal de Minas Gerais |
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