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Elcio Loureiro Cornelsenhttp://lattes.cnpq.br/2420574923794536Marcus Aurelio Taborda de OliveiraLívia Gonçalvez MagalhãesCássia Danielle Monteiro Dias LimaVitor Lucas de Faria Pessoahttp://lattes.cnpq.br/2346964741361826Anderton Taynan Rocha Fonseca2023-06-26T21:09:30Z2023-06-26T21:09:30Z2023-03-24http://hdl.handle.net/1843/55376Na década de 1970, período em que o Brasil passava por uma ditadura, o Governo Federal, por intermédio do Departamento de Educação Física e Desportos do Ministério da Educação e Cultura, realizou a Campanha Nacional de Esclarecimento Desportivo. A referida campanha distribuía diversas peças publicitárias em escala nacional. Entre esses materiais inseria-se o jornal Podium. Buscava-se através dos meios de comunicação prescrever representações de esporte e lazer que seriam proveitosos para a criação de uma nação forte e condizente com os desígnios do regime, dessa forma, o jornal Podium foi um objeto privilegiado para observar como o governo utilizou recursos publicitários para difundir seus interesses para o povo brasileiro. Objetivou-se a partir desta pesquisa, analisar quais as representações de esporte e lazer que circularam nesse periódico. Tratando-se da metodologia para o desenvolvimento desta Dissertação, foi realizado uma revisão da literatura, dialogando com estudos que abordaram temas relacionados à História do Esporte, do Lazer e da Educação Física no período da ditadura civil-militar no Brasil e o uso de impressos como fonte e objeto, assim como apoiou-se na Análise do Discurso. As investigações realizadas possibilitaram compreender como a Campanha Nacional de Esclarecimento Desportivo se articulava por meio do jornal Podium para propagar uma atmosfera popular de incentivo às práticas esportivas que ela denominou de “mentalidade desportiva”.In the 1970s, a period in which Brazil was undergoing a dictatorship, the Federal Government, through the Department of Physical Education and Sports of the Ministry of Education and Culture, carried out the National Campaign for Sports Enlightenment. This campaign distributed several advertisements on a national scale. Among these materials was the newspaper Podium. The means of communication sought to prescribe representations of sport and leisure that would be useful for the creation of a strong nation and consistent with the regime's designs, thus, the Podium newspaper was a privileged object to observe how the government used advertising resources to spread its interests to the Brazilian people. The objective of this research was to analyze which representations of sport and leisure circulated in this journal. In the case of the methodology for the development of this Dissertation, a literature review was carried out, dialoguing with studies that addressed themes related to the History of Sport, Leisure and Physical Education in the period of the civil-military dictatorship in Brazil and the use of printed matter as source and object, as well as based on Discourse Analysis. The investigations carried out made it possible to understand how the National Campaign for Sports Enlightenment was articulated through the Podium newspaper to propagate a popular atmosphere of incentive to sports practices that it called “sports mentality”.CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível SuperiorporUniversidade Federal de Minas GeraisPrograma de Pós-Graduação em Estudos do LazerUFMGBrasilEEFFTO - ESCOLA DE EDUCAÇÃO FISICA, FISIOTERAPIA E TERAPIA OCUPACIONALLazerEsportes - HistóriaEducação físicaMemóriaGoverno militarEsporteLazerEducação FísicaDitadura Civil-MilitarRepresentações de esporte e lazer na ditadura civil-militar: uma análise a partir do jornal Podium (1972-1974)info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFMGinstname:Universidade Federal de Minas Gerais (UFMG)instacron:UFMGLICENSElicense.txtlicense.txttext/plain; charset=utf-82118https://repositorio.ufmg.br/bitstream/1843/55376/2/license.txtcda590c95a0b51b4d15f60c9642ca272MD52ORIGINALRepresentações de Esporte e Lazer no período da ditadura civil-militar_Uma Análise a partir do jornal Podium_.pdfRepresentações de Esporte e Lazer no período da ditadura civil-militar_Uma Análise a partir do jornal Podium_.pdfapplication/pdf3524189https://repositorio.ufmg.br/bitstream/1843/55376/1/Representa%c3%a7%c3%b5es%20de%20Esporte%20e%20Lazer%20no%20per%c3%adodo%20da%20ditadura%20civil-militar_Uma%20An%c3%a1lise%20a%20partir%20do%20jornal%20Podium_.pdfea5a9a5771188a4544ea3e0e705e87c5MD511843/553762023-06-26 18:09:31.278oai:repositorio.ufmg.br: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ório InstitucionalPUBhttps://repositorio.ufmg.br/oaiopendoar:2023-06-26T21:09:31Repositório Institucional da UFMG - Universidade Federal de Minas Gerais (UFMG)false
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