Explorando o potencial do QR Code e NFC no marketing
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Trabalho de conclusão de curso |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Monografias da UFMT |
Texto Completo: | http://bdm.ufmt.br/handle/1/3561 |
Resumo: | This work investigates the potential of Near Field Communication (NFC) and Quick Response Code (QR Code) technologies in the context of marketing, considering the scenario of constant technological evolution in which we live. Initially, a comprehensive theoretical review of these technologies was carried out, addressing their applications and security issues. The research advanced with a practical collaboration involving a company in the nautical sector, allowing the real application of these technologies in marketing. Using a quantitative approach, data was collected using a form aimed at the general public. The responses obtained offered a detailed view of the public’s preferences and perceptions regarding the use of these technologies in marketing. The results of this study have significant relevance for companies and marketing professionals, as they help to understand how these technologies can be effectively integrated into marketing strategies. Adapting to new technologies is essential to remain competitive, and this work offers valuable tips in this regard. |
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Explorando o potencial do QR Code e NFC no marketingCNPQ::ENGENHARIASMarketing móvelTecnologiasRFIDMobile marketingTechnologiesRFIDThis work investigates the potential of Near Field Communication (NFC) and Quick Response Code (QR Code) technologies in the context of marketing, considering the scenario of constant technological evolution in which we live. Initially, a comprehensive theoretical review of these technologies was carried out, addressing their applications and security issues. The research advanced with a practical collaboration involving a company in the nautical sector, allowing the real application of these technologies in marketing. Using a quantitative approach, data was collected using a form aimed at the general public. The responses obtained offered a detailed view of the public’s preferences and perceptions regarding the use of these technologies in marketing. The results of this study have significant relevance for companies and marketing professionals, as they help to understand how these technologies can be effectively integrated into marketing strategies. Adapting to new technologies is essential to remain competitive, and this work offers valuable tips in this regard.Este trabalho investiga o potencial das tecnologias Near Field Communication (NFC) e Quick Response Code (QR Code) no contexto do marketing, considerando o cenário de constante evolução tecnológica em que vivemos. Inicialmente, realizou-se uma revisão teórica abrangente dessas tecnologias, abordando suas aplicações e questões de segurança. A pesquisa avançou com uma colaboração prática envolvendo uma empresa do setor náutico, permitindo a aplicação real dessas tecnologias no marketing. Utilizando uma abordagem quantitativa, foram coletados dados por meio de um formulário direcionado ao público em geral. As respostas obtidas ofereceram uma visão detalhada das preferências e percepções do público em relação ao uso dessas tecnologias no marketing. Os resultados deste estudo têm uma relevância significativa para empresas e profissionais de marketing, uma vez que ajudam a compreender como essas tecnologias podem ser eficazmente integradas em estratégias de marketing. Adaptar-se às novas tecnologias é essencial para permanecer competitivo, e este trabalho oferece dicas valiosas nesse sentido.Universidade Federal de Mato GrossoBrasilInstituto de Engenharia – Várzea GrandeUFMT CUVG - Várzea GrandeEngenharia de Computação - CUVGGuarienti, Gracyeli Santos Souza035.734.471-55http://lattes.cnpq.br/0747970997222751Guarienti, Gracyeli Santos Souza035.734.471-55http://lattes.cnpq.br/0747970997222751Teixeira, Raoni Florentino da Silva011.588.671-07http://lattes.cnpq.br/5079017129840047Sabin, Gustavo Post975.449.060-00http://lattes.cnpq.br/8776644415150886Pereira, Lucas Rodrigues2023-10-27T12:20:19Z2023-10-252023-10-27T12:20:19Z2023-10-26info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesisinfo:eu-repo/semantics/datasetPEREIRA, Lucas Rodrigues. Explorando o potencial do QR Code e NFC no marketing. 2023. 62 f. Trabalho de Conclusão de Curso. (Graduação em Engenharia da Computação) - Universidade Federal de Mato Grosso. Faculdade de Engenharia, Cuiabá, 2023.http://bdm.ufmt.br/handle/1/3561porinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Monografias da UFMTinstname:Universidade Federal de Mato Grosso (UFMT)instacron:UFMT2023-11-06T06:04:30Zoai:localhost:1/3561Biblioteca Digital de Monografiahttps://bdm.ufmt.br/PUBhttp://200.129.241.122/oai/requestopendoar:2023-11-06T06:04:30falseBiblioteca Digital de Monografiahttps://bdm.ufmt.br/PUBhttp://200.129.241.122/oai/requestbibliotecacentral@ufmt.br||opendoar:2023-11-06T06:04:30Biblioteca Digital de Monografias da UFMT - Universidade Federal de Mato Grosso (UFMT)false |
dc.title.none.fl_str_mv |
Explorando o potencial do QR Code e NFC no marketing |
title |
Explorando o potencial do QR Code e NFC no marketing |
spellingShingle |
Explorando o potencial do QR Code e NFC no marketing Pereira, Lucas Rodrigues CNPQ::ENGENHARIAS Marketing móvel Tecnologias RFID Mobile marketing Technologies RFID |
title_short |
Explorando o potencial do QR Code e NFC no marketing |
title_full |
Explorando o potencial do QR Code e NFC no marketing |
title_fullStr |
Explorando o potencial do QR Code e NFC no marketing |
title_full_unstemmed |
Explorando o potencial do QR Code e NFC no marketing |
title_sort |
Explorando o potencial do QR Code e NFC no marketing |
author |
Pereira, Lucas Rodrigues |
author_facet |
Pereira, Lucas Rodrigues |
author_role |
author |
dc.contributor.none.fl_str_mv |
Guarienti, Gracyeli Santos Souza 035.734.471-55 http://lattes.cnpq.br/0747970997222751 Guarienti, Gracyeli Santos Souza 035.734.471-55 http://lattes.cnpq.br/0747970997222751 Teixeira, Raoni Florentino da Silva 011.588.671-07 http://lattes.cnpq.br/5079017129840047 Sabin, Gustavo Post 975.449.060-00 http://lattes.cnpq.br/8776644415150886 |
dc.contributor.author.fl_str_mv |
Pereira, Lucas Rodrigues |
dc.subject.por.fl_str_mv |
CNPQ::ENGENHARIAS Marketing móvel Tecnologias RFID Mobile marketing Technologies RFID |
topic |
CNPQ::ENGENHARIAS Marketing móvel Tecnologias RFID Mobile marketing Technologies RFID |
description |
This work investigates the potential of Near Field Communication (NFC) and Quick Response Code (QR Code) technologies in the context of marketing, considering the scenario of constant technological evolution in which we live. Initially, a comprehensive theoretical review of these technologies was carried out, addressing their applications and security issues. The research advanced with a practical collaboration involving a company in the nautical sector, allowing the real application of these technologies in marketing. Using a quantitative approach, data was collected using a form aimed at the general public. The responses obtained offered a detailed view of the public’s preferences and perceptions regarding the use of these technologies in marketing. The results of this study have significant relevance for companies and marketing professionals, as they help to understand how these technologies can be effectively integrated into marketing strategies. Adapting to new technologies is essential to remain competitive, and this work offers valuable tips in this regard. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-10-27T12:20:19Z 2023-10-25 2023-10-27T12:20:19Z 2023-10-26 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis info:eu-repo/semantics/dataset |
format |
bachelorThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
PEREIRA, Lucas Rodrigues. Explorando o potencial do QR Code e NFC no marketing. 2023. 62 f. Trabalho de Conclusão de Curso. (Graduação em Engenharia da Computação) - Universidade Federal de Mato Grosso. Faculdade de Engenharia, Cuiabá, 2023. http://bdm.ufmt.br/handle/1/3561 |
identifier_str_mv |
PEREIRA, Lucas Rodrigues. Explorando o potencial do QR Code e NFC no marketing. 2023. 62 f. Trabalho de Conclusão de Curso. (Graduação em Engenharia da Computação) - Universidade Federal de Mato Grosso. Faculdade de Engenharia, Cuiabá, 2023. |
url |
http://bdm.ufmt.br/handle/1/3561 |
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por |
language |
por |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.publisher.none.fl_str_mv |
Universidade Federal de Mato Grosso Brasil Instituto de Engenharia – Várzea Grande UFMT CUVG - Várzea Grande Engenharia de Computação - CUVG |
publisher.none.fl_str_mv |
Universidade Federal de Mato Grosso Brasil Instituto de Engenharia – Várzea Grande UFMT CUVG - Várzea Grande Engenharia de Computação - CUVG |
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reponame:Biblioteca Digital de Monografias da UFMT instname:Universidade Federal de Mato Grosso (UFMT) instacron:UFMT |
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Universidade Federal de Mato Grosso (UFMT) |
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UFMT |
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UFMT |
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Biblioteca Digital de Monografias da UFMT |
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Biblioteca Digital de Monografias da UFMT |
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Biblioteca Digital de Monografias da UFMT - Universidade Federal de Mato Grosso (UFMT) |
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bibliotecacentral@ufmt.br|| |
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