Delayed information cascades in Flickr : measurement, analysis, and modeling.
Autor(a) principal: | |
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Data de Publicação: | 2012 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Institucional da UFOP |
Texto Completo: | http://www.repositorio.ufop.br/handle/123456789/2022 |
Resumo: | Online social networks exhibit small-world network characteristics, implying that information can spread in the network quickly and widely. This ability to spread information rapidly has led to high expectations for word-of-mouth and viral campaigns in online social networks. However, a recent study of the Flickr social network has shown that popular photos do not spread as quickly as one might expect, but show a steady linear growth of popularity over several years. In this paper, we investigate possible reasons for this delay in word-of-mouth propagation by studying the behavior of Flickr users. We identify two factors of a social network that can alter how information spreads: the burstiness of user login times and content aging. We study the impact of these factors using an epidemiological model that was adapted to allow us to investigate the speed of propagation in word-ofmouth propagation. Our simulation shows that the two factors can explain the patterns observed on the real data and help us to understand how these factors affect a small-world network’s ability to spread information quickly and widely. |
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Cha, MeeyoungSouza, Fabrício Benevenuto deAhn, Yong-YeolGummadi, Krishna P.2012-12-10T13:56:32Z2012-12-10T13:56:32Z2012Cha, M. et al. Delayed information cascades in Flickr : measurement, analysis, and modeling. Computer Networks, v. 56, n. 3, p. 1066-1076, 2012. Disponível em: <https://www.sciencedirect.com/science/article/pii/S1389128611003951>. Acesso em: 07 dez. 2012.13891286http://www.repositorio.ufop.br/handle/123456789/2022Online social networks exhibit small-world network characteristics, implying that information can spread in the network quickly and widely. This ability to spread information rapidly has led to high expectations for word-of-mouth and viral campaigns in online social networks. However, a recent study of the Flickr social network has shown that popular photos do not spread as quickly as one might expect, but show a steady linear growth of popularity over several years. In this paper, we investigate possible reasons for this delay in word-of-mouth propagation by studying the behavior of Flickr users. We identify two factors of a social network that can alter how information spreads: the burstiness of user login times and content aging. We study the impact of these factors using an epidemiological model that was adapted to allow us to investigate the speed of propagation in word-ofmouth propagation. Our simulation shows that the two factors can explain the patterns observed on the real data and help us to understand how these factors affect a small-world network’s ability to spread information quickly and widely.Information disseminationCascadesSocial networksEpidemiologyFlickrDelayed information cascades in Flickr : measurement, analysis, and modeling.info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleO periódico Computer Networks concede permissão para depósito do artigo no Repositório Institucional da UFOP. Número da licença: 3305300023227.info:eu-repo/semantics/openAccessengreponame:Repositório Institucional da UFOPinstname:Universidade Federal de Ouro Preto (UFOP)instacron:UFOPLICENSElicense.txtlicense.txttext/plain; charset=utf-81748http://www.repositorio.ufop.br/bitstream/123456789/2022/2/license.txt8a4605be74aa9ea9d79846c1fba20a33MD52ORIGINALARTIGO_DelayedInformationCascades.pdfARTIGO_DelayedInformationCascades.pdfapplication/pdf759460http://www.repositorio.ufop.br/bitstream/123456789/2022/1/ARTIGO_DelayedInformationCascades.pdf27b525983f9e72be9c1563ee75c7dec9MD51123456789/20222019-04-08 10:00:30.943oai:localhost: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Repositório InstitucionalPUBhttp://www.repositorio.ufop.br/oai/requestrepositorio@ufop.edu.bropendoar:32332019-04-08T14:00:30Repositório Institucional da UFOP - Universidade Federal de Ouro Preto (UFOP)false |
dc.title.pt_BR.fl_str_mv |
Delayed information cascades in Flickr : measurement, analysis, and modeling. |
title |
Delayed information cascades in Flickr : measurement, analysis, and modeling. |
spellingShingle |
Delayed information cascades in Flickr : measurement, analysis, and modeling. Cha, Meeyoung Information dissemination Cascades Social networks Epidemiology Flickr |
title_short |
Delayed information cascades in Flickr : measurement, analysis, and modeling. |
title_full |
Delayed information cascades in Flickr : measurement, analysis, and modeling. |
title_fullStr |
Delayed information cascades in Flickr : measurement, analysis, and modeling. |
title_full_unstemmed |
Delayed information cascades in Flickr : measurement, analysis, and modeling. |
title_sort |
Delayed information cascades in Flickr : measurement, analysis, and modeling. |
author |
Cha, Meeyoung |
author_facet |
Cha, Meeyoung Souza, Fabrício Benevenuto de Ahn, Yong-Yeol Gummadi, Krishna P. |
author_role |
author |
author2 |
Souza, Fabrício Benevenuto de Ahn, Yong-Yeol Gummadi, Krishna P. |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Cha, Meeyoung Souza, Fabrício Benevenuto de Ahn, Yong-Yeol Gummadi, Krishna P. |
dc.subject.por.fl_str_mv |
Information dissemination Cascades Social networks Epidemiology Flickr |
topic |
Information dissemination Cascades Social networks Epidemiology Flickr |
description |
Online social networks exhibit small-world network characteristics, implying that information can spread in the network quickly and widely. This ability to spread information rapidly has led to high expectations for word-of-mouth and viral campaigns in online social networks. However, a recent study of the Flickr social network has shown that popular photos do not spread as quickly as one might expect, but show a steady linear growth of popularity over several years. In this paper, we investigate possible reasons for this delay in word-of-mouth propagation by studying the behavior of Flickr users. We identify two factors of a social network that can alter how information spreads: the burstiness of user login times and content aging. We study the impact of these factors using an epidemiological model that was adapted to allow us to investigate the speed of propagation in word-ofmouth propagation. Our simulation shows that the two factors can explain the patterns observed on the real data and help us to understand how these factors affect a small-world network’s ability to spread information quickly and widely. |
publishDate |
2012 |
dc.date.accessioned.fl_str_mv |
2012-12-10T13:56:32Z |
dc.date.available.fl_str_mv |
2012-12-10T13:56:32Z |
dc.date.issued.fl_str_mv |
2012 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Cha, M. et al. Delayed information cascades in Flickr : measurement, analysis, and modeling. Computer Networks, v. 56, n. 3, p. 1066-1076, 2012. Disponível em: <https://www.sciencedirect.com/science/article/pii/S1389128611003951>. Acesso em: 07 dez. 2012. |
dc.identifier.uri.fl_str_mv |
http://www.repositorio.ufop.br/handle/123456789/2022 |
dc.identifier.issn.none.fl_str_mv |
13891286 |
identifier_str_mv |
Cha, M. et al. Delayed information cascades in Flickr : measurement, analysis, and modeling. Computer Networks, v. 56, n. 3, p. 1066-1076, 2012. Disponível em: <https://www.sciencedirect.com/science/article/pii/S1389128611003951>. Acesso em: 07 dez. 2012. 13891286 |
url |
http://www.repositorio.ufop.br/handle/123456789/2022 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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reponame:Repositório Institucional da UFOP instname:Universidade Federal de Ouro Preto (UFOP) instacron:UFOP |
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