Macho, Bold and Brave: the construction of meanings about the America´s winner football for sports journalism in Rio Grande do Sul

• Autor(a) principal: BANDEIRA, Gustavo Andrada
• Data de Publicação: 2017
• Outros Autores: FRANZONI, Sabrina
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Âncora - Revista Latino-americana de Jornalismo
• Texto Completo: https://periodicos.ufpb.br/ojs2/index.php/ancora/article/view/35850
• topic: Sports press; Rio Grande do Sul football; Representation; Libertadores da América.; Imprensa esportiva; Futebol do Rio Grande do Sul; Representação; Libertadores da América.

In this work we intend to discuss how the printed media narrated the four Libertadores da America´s achievements of Porto Alegre football clubs, observing, also, which qualities were exalted at the time of each victory. The mainly goal is to map the football representations of both biggest teams of Rio Grande do Sul that were published in the main periodicals of the state. Therefore, as a method of identifying the meanings constructed by the media about the gaucho football, we approach to cultural analysis. As empirical material, we selected four editions of Correio do Povo and Zero Hora newspapers the day after the titles won by Grêmio and Internacional. Ultimately, at the mediatic representation, we perceived unique characteristics that identify the gaucho football, champion of America, with the manly elements of strength, courage, boldness and bravery.