The appearance of the first sponsored content and platform integration in Tribuna do Norte (RN – Brazil) | DOI: 10.21204/2359-375X/ancora.v3n1p144-158

Detalhes bibliográficos
Autor(a) principal: NOBRE, Itamar de Morais
Data de Publicação: 2016
Outros Autores: MENDES, Andrielle Cristina Moura
Tipo de documento: Artigo
Idioma: por
Título da fonte: Âncora - Revista Latino-americana de Jornalismo
Texto Completo: https://periodicos.ufpb.br/ojs2/index.php/ancora/article/view/28304
Resumo: It’s analyzed the emergence of the first sponsored content produced by the Tribuna do Norte (RNBrazil), within the context of journalism changes and integration between platforms to their publication from the analysis of content (HERSCOVITZ, 2007). Tribuna do Norte was chosen to this analysis for being the first printed journal to produce sponsored content in Natal, Rio Grande do Norte’s capital. The first series of reports were conveyed between May 2 and 10 on Instagram and from May 5 to 10 in print and on the website editions. The success of this product boosted the production of others, such as the campaign against dengue, aired from May 19 to May 31 also in printed edition, website, Facebook, Twitter and Instagram.
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spelling The appearance of the first sponsored content and platform integration in Tribuna do Norte (RN – Brazil) | DOI: 10.21204/2359-375X/ancora.v3n1p144-158O surgimento dos primeiros conteúdos patrocinados e a integração entre as plataformas na Tribuna do Norte (RN- BRASIL)Jornalismo multiplataformaConteúdos patrocinadosMudanças do jornalismo.Multiplatform journalismSponsored contenteJournalism changes.It’s analyzed the emergence of the first sponsored content produced by the Tribuna do Norte (RNBrazil), within the context of journalism changes and integration between platforms to their publication from the analysis of content (HERSCOVITZ, 2007). Tribuna do Norte was chosen to this analysis for being the first printed journal to produce sponsored content in Natal, Rio Grande do Norte’s capital. The first series of reports were conveyed between May 2 and 10 on Instagram and from May 5 to 10 in print and on the website editions. The success of this product boosted the production of others, such as the campaign against dengue, aired from May 19 to May 31 also in printed edition, website, Facebook, Twitter and Instagram.Analisa-se o surgimento dos primeiros conteúdos patrocinados produzidos pela Tribuna do Norte (RN-Brasil) dentro do contexto das mudanças do jornalismo e a integração entre as plataformas para veiculação destes, a partir da análise de conteúdo (HERSCOVITZ, 2007). A Tribuna do Norte foi escolhida para esta análise por ter sido o primeiro jornal impresso a produzir conteúdo patrocinado em Natal, capital do Rio Grande do Norte. A primeira série de reportagens foi veiculada de 2 a 10 de maio de 2015 no Instagram e de 5 a 10 de maio na edição impressa e no site. O êxito desse produto impulsionou a produção de outros a exemplo da campanha contra a dengue veiculada de 19 a 31 de maio na edição impressa, site, Facebook, Twitter e Instagram.DOI: 10.21204/2359-375X/ancora.v3n1p144-158UFPB2016-03-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufpb.br/ojs2/index.php/ancora/article/view/28304ÂNCORA - Revista Latino-americana de Jornalismo; v. 3 n. 1 (2016): Jornalismo em ambientes Multiplataforma: Entrelaçamentos, Olhares e Reflexões2359-375X2359-375Xreponame:Âncora - Revista Latino-americana de Jornalismoinstname:Universidade Federal da Paraíba (UFPB)instacron:UFPBporhttps://periodicos.ufpb.br/ojs2/index.php/ancora/article/view/28304/15159Copyright (c) 2016 ÂNCORA - Revista Latino-americana de Jornalismoinfo:eu-repo/semantics/openAccessNOBRE, Itamar de MoraisMENDES, Andrielle Cristina Moura2020-06-23T19:23:02Zoai:periodicos.ufpb.br:article/28304Revistahttps://periodicos.ufpb.br/ojs2/index.php/ancoraPUBhttps://periodicos.ufpb.br/ojs2/index.php/ancora/oaiperiodicos.ufpb@gmail.com || revistaancoraufpb@gmail.com2359-375X2359-375Xopendoar:2020-06-23T19:23:02Âncora - Revista Latino-americana de Jornalismo - Universidade Federal da Paraíba (UFPB)false
dc.title.none.fl_str_mv The appearance of the first sponsored content and platform integration in Tribuna do Norte (RN – Brazil) | DOI: 10.21204/2359-375X/ancora.v3n1p144-158
O surgimento dos primeiros conteúdos patrocinados e a integração entre as plataformas na Tribuna do Norte (RN- BRASIL)
title The appearance of the first sponsored content and platform integration in Tribuna do Norte (RN – Brazil) | DOI: 10.21204/2359-375X/ancora.v3n1p144-158
spellingShingle The appearance of the first sponsored content and platform integration in Tribuna do Norte (RN – Brazil) | DOI: 10.21204/2359-375X/ancora.v3n1p144-158
NOBRE, Itamar de Morais
Jornalismo multiplataforma
Conteúdos patrocinados
Mudanças do jornalismo.
Multiplatform journalism
Sponsored contente
Journalism changes.
title_short The appearance of the first sponsored content and platform integration in Tribuna do Norte (RN – Brazil) | DOI: 10.21204/2359-375X/ancora.v3n1p144-158
title_full The appearance of the first sponsored content and platform integration in Tribuna do Norte (RN – Brazil) | DOI: 10.21204/2359-375X/ancora.v3n1p144-158
title_fullStr The appearance of the first sponsored content and platform integration in Tribuna do Norte (RN – Brazil) | DOI: 10.21204/2359-375X/ancora.v3n1p144-158
title_full_unstemmed The appearance of the first sponsored content and platform integration in Tribuna do Norte (RN – Brazil) | DOI: 10.21204/2359-375X/ancora.v3n1p144-158
title_sort The appearance of the first sponsored content and platform integration in Tribuna do Norte (RN – Brazil) | DOI: 10.21204/2359-375X/ancora.v3n1p144-158
author NOBRE, Itamar de Morais
author_facet NOBRE, Itamar de Morais
MENDES, Andrielle Cristina Moura
author_role author
author2 MENDES, Andrielle Cristina Moura
author2_role author
dc.contributor.author.fl_str_mv NOBRE, Itamar de Morais
MENDES, Andrielle Cristina Moura
dc.subject.por.fl_str_mv Jornalismo multiplataforma
Conteúdos patrocinados
Mudanças do jornalismo.
Multiplatform journalism
Sponsored contente
Journalism changes.
topic Jornalismo multiplataforma
Conteúdos patrocinados
Mudanças do jornalismo.
Multiplatform journalism
Sponsored contente
Journalism changes.
description It’s analyzed the emergence of the first sponsored content produced by the Tribuna do Norte (RNBrazil), within the context of journalism changes and integration between platforms to their publication from the analysis of content (HERSCOVITZ, 2007). Tribuna do Norte was chosen to this analysis for being the first printed journal to produce sponsored content in Natal, Rio Grande do Norte’s capital. The first series of reports were conveyed between May 2 and 10 on Instagram and from May 5 to 10 in print and on the website editions. The success of this product boosted the production of others, such as the campaign against dengue, aired from May 19 to May 31 also in printed edition, website, Facebook, Twitter and Instagram.
publishDate 2016
dc.date.none.fl_str_mv 2016-03-28
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
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dc.identifier.uri.fl_str_mv https://periodicos.ufpb.br/ojs2/index.php/ancora/article/view/28304
url https://periodicos.ufpb.br/ojs2/index.php/ancora/article/view/28304
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufpb.br/ojs2/index.php/ancora/article/view/28304/15159
dc.rights.driver.fl_str_mv Copyright (c) 2016 ÂNCORA - Revista Latino-americana de Jornalismo
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 ÂNCORA - Revista Latino-americana de Jornalismo
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UFPB
publisher.none.fl_str_mv UFPB
dc.source.none.fl_str_mv ÂNCORA - Revista Latino-americana de Jornalismo; v. 3 n. 1 (2016): Jornalismo em ambientes Multiplataforma: Entrelaçamentos, Olhares e Reflexões
2359-375X
2359-375X
reponame:Âncora - Revista Latino-americana de Jornalismo
instname:Universidade Federal da Paraíba (UFPB)
instacron:UFPB
instname_str Universidade Federal da Paraíba (UFPB)
instacron_str UFPB
institution UFPB
reponame_str Âncora - Revista Latino-americana de Jornalismo
collection Âncora - Revista Latino-americana de Jornalismo
repository.name.fl_str_mv Âncora - Revista Latino-americana de Jornalismo - Universidade Federal da Paraíba (UFPB)
repository.mail.fl_str_mv periodicos.ufpb@gmail.com || revistaancoraufpb@gmail.com
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