Em busca da felicidade: uma pesquisa sobre o bem-estar no consumo

• Autor(a) principal: Torres, Polyanna de Arruda
• Data de Publicação: 2012
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UFPB
• Texto Completo: https://repositorio.ufpb.br/jspui/handle/tede/3811
• topic: Bem-estar subjetivo; Consumo experiencial; Consumo material; Materialismo; Subjective well-being; Experiential consumption; Material consumption; Materialism; CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO

This dissertation is focused on the subjective well-being on consumption in their expanded perspective, investigating this phenomenon in the types of experiential and material consumption and materialism in this context. It is observed that the scope of consumption is fairly representative for the attainment of well-being of individuals, and the question of whether and how consumers reach the happiness who seeks in the market is a key concern, as actions aimed at the welfare of the consumers should be encouraged. Recognizing the presence of the phenomenon of happiness in individuals, but noting that some have higher levels of happiness than others, become increasingly relevant try to understand the factors that bring welfare more effectively in subjects, identifying the reasons that drive happiness in some people more than others. Thus, this research aimed to identify whether the experiential consumption is able to generate higher average levels of subjective well-being in the people than consumption of material goods, intermediating in the study the verification of individual's level of materialism. Consequently, the study provides an alternative vision for the pursuit of happiness on consumption through experiential consumption, in opposition to the materialistic view of the pursuit of happiness by means of material goods. Therefore, we developed an initial review of the literature addressing the topic subjective well-being, focusing on its historical aspects and its developments nowadays and in the consumption arena, in addition to addressing the theoretical perspectives of the types of experiential and material consumption as well as the implications of materialism in this context. Thus, with the constructs "Experiential Consumption Happiness", "Material Consumption Happiness" and "Materialism" defined from the theoretical perspectives, it was necessary validation of measurement instruments since the survey-based studies that had been made in the international context. Therefore, first of all the scales have gone through a process of reverse translation from English into Portuguese, in order to adapt the meaning of the items. Then the questionnaire was applied to the first sample, with 94 students, in order to make adjustments and improvements of the survey instrument to the next sampling. The second sample was composed of questionnaires collected online, reaching the margin of 253 respondents. This sample allowed the consolidation of the constructs in terms of validity and reliability of the scales used. Subsequently, we analyzed the mean differences in the types of experiential and material consumption in groups with high and low materialism. Generally, results indicate that the average of happiness in experiential consumption are significantly higher than in the material consumption in low materialism group, while the average of happiness in consumption experiential are smaller than the material consumption at high materialism group, and this difference is not significant.