Processo de formação de estratégias na Embrapa Algodão no período de 1980 a 2010

• Autor(a) principal: Silva, Simone Costa
• Data de Publicação: 2011
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UFPB
• Texto Completo: https://repositorio.ufpb.br/jspui/handle/tede/3775
• topic: Processo de formação de estratégias; Embrapa Algodão; Mudanças Estratégicas; Liderança Estratégica; Process of forming strategies; Embrapa Algodão; Strategic Change; Strategic Leadership; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO

The aim of this research was to understand the process of forming strategies at Embrapa Algodão from 1980 to 2010. Seeking to meet the general purpose from this work, it was tried to describe the main strategies actions adopted in the considered period, examine how these strategies have been shaped, the influence of the (internal and external) context changes in strategies over time and finally show the leadership role in the process of training and strategic change. It was used the qualitative approach, and the method, was a single case study. It is a retrospective study with historical features where have been studied different points in time. To achieve the data it was conducted 12 interviews with the staff company's current or former employees, belonging to various functional levels of the organization (operational, analysts, researchers, managers). The survey also used observation and document analysis as data collection instruments. The work of data analysis has shown that deliberate strategies, such as rational planning, is a predominance of emerging strategies. Among the key strategic actions taken by the company during the period, include: the inclusion of different cotton products to the research agenda, sending researchers to work in other states, the release of colored cotton cultivars and focus on research to family farming, agro-energy and sustainable development. In relation to strategic changes undertaken in the company they have reactively, to meet the environmental contingencies. These changes consisted of directing the company's performance for multi-product research, the adoption of a formal plan to be followed, the focus on agro-ecological and colored cotton and a change in the organizational chart. The role of leader in the training process and strategic change, this happened from a performance monitoring process, representing the company and managerial leadership characteristics. From this study, it is possible to conclude that Embrapa Algodão has some weaknesses that signal the need for reflection and analysis of its performance in order to promote changes in order to strengthen its future viability.