Traços de permanência e vestígios de mudança no gênero horóscopo: uma análise imagético-discursiva

• Autor(a) principal: Cordeiro., Danúbia Barros
• Data de Publicação: 2013
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UFPB
• Texto Completo: https://repositorio.ufpb.br/jspui/handle/tede/6402
• topic: Linguística; Tradições imagético-discursivas; Construções míticas e arquetípicas; Discurso astrológico; Gênero horóscopo; Identidade feminina; Image-discursive traditions; Mythical and archetypal buildings; Astrological discourse; Gender horoscope; Female identity; CNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICA

This research aims to analyze the discourse of gender horoscope on different media, especially in women's magazines, noting the marks of change and permanence socio-historical and discursive sustained over time. The investigation will be made from the genre published in magazines, especially in facing the female audience in almanacs and Internet. To achieve this scope, we launched a analytical look on our subject from theoretical alliances, which are: a Discourse Theory of Traditions and Linguistic Change, Theory of the Imaginary, the theory of discourse analysis and cultural studies, from of theoretical studies as Eugenio Coseriu, Johannes Kabatek, Gilbert Durand, Mircea Eliade, CarlJung, Michel Foucault, Michel Pecheux, Eni Orlandi, Stuart Hall, Zygmunt Bauman, among others, seeking thereby to account for the discursive constructions, imagistic, symbolic and mythical traditions that relate to that underlie gender horoscope as well as the update of this discourse in other genres. Regarding methodological aspects, it is a qualitative research, literature and exploratory, aiming to provide greater awareness of the problem in order to make it explicit. From the analysis we can see that the discourse is marked by horoscope-discursive traditions imagery from the recurrence of linguistic and extralinguistic elements. It also apeared that the discourse of contemporary gender horoscope in magazines is eminently feminine.