Governamentalidade, corpo e imagem: a constituição do sujeito fumante em companhias antitabagistas nas embalagens de cigarro

• Autor(a) principal: Sousa, Claudemir
• Data de Publicação: 2015
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UFPB
• Texto Completo: https://repositorio.ufpb.br/jspui/handle/tede/7692
• topic: Análise do discurso; Discourse analysis; Governamentalidade; Corpo; Sujeito fumante; Campanhas de prevenção; Governamentality; Body; Smoker Subject; Prevention Campaign; LINGUISTICA, LETRAS E ARTES::LINGUISTICA

This master thesis analysis the constitution of the smoker subject in anti-smoking campaigns present in the cigarette packs. We also aims to verify how occur the governmentality that focus on the body of this subject and his discursive construction in anti-smoking campaigns, in the statements molded over the syncretic materiality of cigarette packs. We anchor us in the Discourse Analysis and its resonance in Brasil, with emphasis on Michel Foucault’s contributions, beyond the Historical Semiology of the picture, anchored on Jean-Jacques Courtine’s presuppositions. Methodologically, we cut out a corpus consisting of eighteen statements inside of the archive that constructs the smoker subject in cigarette packs and distributed them in three statements series, which are: Smoking and the risks of illness and death to the smoker subject; The risks of the passive smoking to health; and Smoking and sexual impotence. We use Foucault’s archegenealogy theory, that allows us excavate from the history the conditions of the emergency of the anti-smoking discourse, the interdiction of the cigarettes advertising and the transformations in the statements positions of the smoker subject in our society. In our analysis, we resort to nine cigarettes advertising, molded over between 1930 and 1990. Such advertising are in a memory domain of statements about smoking, what allows us to relation them to our corpus. We concluded that the government of the population is legitimated by knowledge and institutions, such as the medical knowledge and the legal institutions, that procure the anti-smoking discourse and control its way of circulation. The publishing of research about the harm of smoking to health shows that the smoke is a factor of risk for countless illness, making the body of the smoker subject stop of being associated with vitality, virility, beauty and glamour and started to be discoursed as an abnormal body, morbid, sexually impotent, that represents threat to all the population, since he causes illness and death of others individual with the passive smoking.