A construção semiótica da mulher que trabalha: uma análise sócio-histórica e imagética de capas da revista Veja

• Autor(a) principal: Araújo, Rafaelle de Freitas Oliveira
• Data de Publicação: 2015
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UFPB
• Texto Completo: https://repositorio.ufpb.br/jspui/handle/tede/8431
• topic: Multimodalidade. imagens. representação da mulher. mercado de trabalho.; Multimodality. images. representation of women. labor market.; LINGUISTICA, LETRAS E ARTES::LINGUISTICA

According to Perrot (2012) women of all time have always worked, but in the past, these tasks were performed in the domestic sphere and ended up being invisible to the eyes of society. Today, however, women are in a unique professional stage in Brazilian history, and the impact of this is worth studying (Veja, 2000). Considering that, this research aims to contribute to the understanding of this social fact, investigating systematically how working women have been represented on Veja magazine covers until 2012 and the underlying discourse conveyed by the images. We analyzed a corpus of six covers that were selected because they had verbal and visual reference to women and the labor market. In this corpus, we investigated historical changes of women representation and also analyzed how women's representation were imagetically materialized by observing how the semiotic resources were mobilized in order to produce [potential] meanings. The theoretical framework used is social semiotics, more specifically the Grammar of Visual Design (KRESS and VAN LEEUWEN, 2006), that allows for a systemic investigation of images. As this is an interdisciplinary research, we also use historical studies (PERROT, 2012; PINSKY, PEDRO, 2013) and economic data about the inclusion of women in the labor market. We discussed the role of the media in society (CHARAUDEAU, 2013) and used important research in the field of multimodality and gender (ALMEIDA, 2006; BEZERRA, 2012). The results of the systemic analysis of the selected covers showed that there is a continuous and recursive flow of discursive changes, which at certain times produce empowered representations of women who work, but, in others, these representations are constructed to reinforce conservative views that insist on reminding women of the old social roles that were reserved exclusively for them.