Análise das percepções das ações de responsabilidade social empresarial a partir do modelo tridimensional performance social: o caso de uma industria do setor alimentício

• Autor(a) principal: Gadelha, Maria Albenisa
• Data de Publicação: 2010
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UFPB
• Texto Completo: https://repositorio.ufpb.br/jspui/handle/tede/5283
• topic: Responsabilidade Social Empresarial; Teoria dos Stakeholders; Indústria de alimentos; Modelo Tridimensional de Carroll; Business Social Responsibility; Stakeholders theory; Food`s industry; Carroll s three-dimensional model; CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO

The constant technological evolution and the globalization phenomena have been aroused organizations to looking for both new ways to deal with the market and the new environmental business. Among these new ways of dealing with the market it is the Business Social Responsibility that is beginning to making part of the policy and companies principles. On this perspective, this study attempts to analyze in a general way how a company in the food sector, located in Ceará state, behaves itself with respect to the Business Social Responsibility principles through the stakeholders perception set who are directly and indirectly involved and have information about the company under analysis. The research was based on three-dimensional Carroll`s model (1979), which seeks to fully understand the essentials aspects of corporative social performance according to the dimensions of the categories of social responsibility (economic, legal, ethical and voluntary), the types of response behavior (reactive, defensive, accommodative and proactive), and the actions areas/company programs (consumption, environment, discrimination, product safety and security in the work). The work is classified as a case study of descriptive-exploratory character that through a qualitative and quantitative approach carried out through fields research, where were applied interviews with a semi-structured guide, evaluated through analysis of the information content, and questionnaires to the internal and external stakeholders that not take part in the company. The data were evaluated by using the STATATM program. The results showed that the internal stakeholders perceive that the company has operations predominantly in the economic responsibility field, especially in the administration and production employees view, indicating that the actions are focused on profit maximization. But, for the managers, stands up the legal responsibility, as well as for the external stakeholders like customers, community and suppliers. Now the consumers and partners emphasized that the company assumes financial and voluntary responsibility respectively, indicating that the company develops social actions that enhance the community quality life in its surroundings. In the behavior and response fields it can be observed in the point of view of three of the five external stakeholders types the predominance of proactive behavior (community, suppliers and partners), but for customers and consumers the company has accommodative behavior. For the internal stakeholders predominated the feeling that the activities are having developed as a means to obey the requirements, being, therefore, defensive. In relation to the actions/programs, it is perceived that was unanimous between all internal and external stakeholders, that for this company the product security is the basis of its performance in the food market. In a general way, the application of the methodology proposed by Carroll (1979) allowed to concluded that in the stakeholders perception the company do not have structured policies of RSE acting in a punctual manner through an Educational Institute, which develops activities specifically for capacity building.