Consumismo, compulsão e felicidade: a representação social da felicidade nas práticas de consumo compulsivo

• Autor(a) principal: Amorin, Jéssica Ferrer Eduardo de
• Data de Publicação: 2014
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UFPB
• Texto Completo: https://repositorio.ufpb.br/jspui/handle/tede/7817
• topic: Cultura do consumo; Consumer Culture; Consumo compulsivo; Felicidade; Processos identitários; Compulsive consumption; Happiness; Identity processes; CIENCIAS HUMANAS::SOCIOLOGIA

This research results from an attempt to deepen a sociological study on the relationship between consumerism and happiness. We sought from a survey of compulsive consumers of the city of João Pessoa /PB and compulsive consumers recovering from Natal /RN try to understand how widely gives the relationship between the practices of compulsive consumption and the idea of happiness. The theme of this dissertation is conceptually located in consumer culture using as reference a culture that, from modernity, reorganizes itself symbolically and materially articulating key issues relating to the form of organization of everyday life. Consumer culture is presented as a key area of contemporary societies and directly affects the formation of identities and subjectivities of individuals, putting into focus the ways in which it articulates the central issues relating to the organizational forms of postmodern society has implications in construction of values and identities that articulate the phenomenon of consumerism. The idea of happiness itself is modified in this social context. Thus, the objective in this dissertation is to understand how the idea of happiness represented among binge practices, and between the behavior of compulsive consumers of the city of João Pessoa /PB and Natal /RN. To arrive at such an understanding, we will on the theme of identity processes, as well as the thematic mechanisms of a capitalist consumer society, such as advertising and other marketing and financial craftsmen in a postmodern society has been busy assigning meanings and values to the goods and the subjective experience of consumption. These mechanisms, as we shall see, are primarily responsible for reprocessing and/or reframe the idea of happiness as the ideal of the current consumer society. There emerges another key point of this dissertation, the pursuit of happiness that becomes compulsive as well as the urgency and the purchase by the consumer. Thus, we analyze how happiness is represented in the practices and behavior of nine women by compulsive consumption activity and the activity of buying, becoming a goal and purpose in life.