Novas estratégias de reprodução do capital em espaços comerciais de pequenas cidades paraibanas
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da UFPB |
Texto Completo: | https://repositorio.ufpb.br/jspui/handle/123456789/23557 |
Resumo: | This study aimed to understand how new capital reproduction strategies materialize in commercial spaces in small towns in Paraíba and influence their socio-spatial dynamics. Six small towns in the state of Paraíba (Juazeirinho, Monteiro, Queimadas, Serra Branca, Soledade and Sumé), which form the intermediate geographic region of Campina Grande, were the objects that provided the developed analyses. The recognition of commercial forms, characterized as unprecedented (associative networks, franchise units and loyal stores), was the starting point of the trajectory of this research. But by recognizing that space is not produced only by content-forms, it was also investigated the consumption practices of residents in the spatial analysis. Thus, in relation to the data collection instruments, it was accomplished: application of questionnaires (with associative networks, franchise units and with residents of the cities studied), conducting interviews (with those responsible for the loyal stores) and photographic records (in addition to surveys on websites and digital social networks, such as Facebook and Instagram, from institutions that had them). The collected material generated a considerable database which, combined with the observation carried out during the fieldwork, allowed us to make considerations that went beyond a simple characterization of commercial forms. The questionnaires applied to the resident population also revealed a fourth new commercial form (e-commerce) which, in urban spaces, presents itself paradoxically unnoticed (due to its hidden spatial form) and imposing (as a driving force of consumption). It was found that new strategies for the reproduction of capital materialize in commercial spaces in small towns in Paraíba, printing new content-forms, which are characterized by the reproduction of stimuli to recurrent consumption and, for this, they use various merchandising practices (marketing actions) that seek the continuous return of consumers to the same establishments. Another characteristic observed was the realization of commerces that occur from the use of symbolic power exercised by the name (brand) that represents it. In this case, the formation of the consumer precedes the production of the merchandise. Finally, it is necessary to highlight the considerable attractiveness of local commerce for residents of the cities studied (given the high rate of purchases made by the survey participants in their respective towns) and the significant commercial plurality (existing in the landscapes and expressed by the residents participating in the research). It is understood that all changes on commerce and consumption, identified and described in the spatial analysis, deal with the context of the capitalist economy that, over time, created a greater need for demand so that merchandises could be produced and consumed and so that money (resulting from the sales of these merchandises) could return again to the movement of capital circulation. In this scenario, the technical-scientific-informational environment is the support of commercial innovations. Therefore, this thesis is an opportunity to not only know more about the realization of capitalist reproduction in its general aspects (there are already a multitude of works for this), but it is also an opportunity for the (re)cognition of the realization of this global phenomenon in a scale called small town (Paraiba). |
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Novas estratégias de reprodução do capital em espaços comerciais de pequenas cidades paraibanasPequenas cidadesComércioConsumoReprodução capitalistaEspaço comercialSmall townsCommerceConsumptionCapitalist reproductionCommercial spaceCNPQ::CIENCIAS EXATAS E DA TERRA::GEOCIENCIASThis study aimed to understand how new capital reproduction strategies materialize in commercial spaces in small towns in Paraíba and influence their socio-spatial dynamics. Six small towns in the state of Paraíba (Juazeirinho, Monteiro, Queimadas, Serra Branca, Soledade and Sumé), which form the intermediate geographic region of Campina Grande, were the objects that provided the developed analyses. The recognition of commercial forms, characterized as unprecedented (associative networks, franchise units and loyal stores), was the starting point of the trajectory of this research. But by recognizing that space is not produced only by content-forms, it was also investigated the consumption practices of residents in the spatial analysis. Thus, in relation to the data collection instruments, it was accomplished: application of questionnaires (with associative networks, franchise units and with residents of the cities studied), conducting interviews (with those responsible for the loyal stores) and photographic records (in addition to surveys on websites and digital social networks, such as Facebook and Instagram, from institutions that had them). The collected material generated a considerable database which, combined with the observation carried out during the fieldwork, allowed us to make considerations that went beyond a simple characterization of commercial forms. The questionnaires applied to the resident population also revealed a fourth new commercial form (e-commerce) which, in urban spaces, presents itself paradoxically unnoticed (due to its hidden spatial form) and imposing (as a driving force of consumption). It was found that new strategies for the reproduction of capital materialize in commercial spaces in small towns in Paraíba, printing new content-forms, which are characterized by the reproduction of stimuli to recurrent consumption and, for this, they use various merchandising practices (marketing actions) that seek the continuous return of consumers to the same establishments. Another characteristic observed was the realization of commerces that occur from the use of symbolic power exercised by the name (brand) that represents it. In this case, the formation of the consumer precedes the production of the merchandise. Finally, it is necessary to highlight the considerable attractiveness of local commerce for residents of the cities studied (given the high rate of purchases made by the survey participants in their respective towns) and the significant commercial plurality (existing in the landscapes and expressed by the residents participating in the research). It is understood that all changes on commerce and consumption, identified and described in the spatial analysis, deal with the context of the capitalist economy that, over time, created a greater need for demand so that merchandises could be produced and consumed and so that money (resulting from the sales of these merchandises) could return again to the movement of capital circulation. In this scenario, the technical-scientific-informational environment is the support of commercial innovations. Therefore, this thesis is an opportunity to not only know more about the realization of capitalist reproduction in its general aspects (there are already a multitude of works for this), but it is also an opportunity for the (re)cognition of the realization of this global phenomenon in a scale called small town (Paraiba).NenhumaO presente trabalho objetivou compreender como novas estratégias de reprodução do capital se materializam em espaços comerciais de pequenas cidades paraibanas e influenciam as suas dinâmicas socioespaciais. Seis pequenas cidades paraibanas (Juazeirinho, Monteiro, Queimadas, Serra Branca, Soledade e Sumé), que se localizam na região geográfica intermediária de Campina Grande, foram os objetos que propiciaram as análises desenvolvidas. O reconhecimento de formas comerciais, caracterizadas como inéditas (redes associativistas, unidades de franquias e lojas fidelizadas), foi o ponto inicial da trajetória da presente pesquisa. Mas por reconhecer que o espaço não é produzido apenas por formas-conteúdo, investigaram-se ainda as práticas de consumo dos moradores residentes no recorte espacial de análise. Assim, no que diz respeito aos instrumentos de coleta de dados, realizaram-se: aplicação de questionários (com redes associativistas, unidades de franquias e junto aos moradores das cidades estudadas), efetivação de entrevistas (com os responsáveis pelas lojas fidelizadas) e registros fotográficos (além de pesquisas em sites e em redes sociais digitais, tais como Facebook e Instagram, das instituições que tivessem). O material coletado gerou um considerável banco de dados que, aliado à observação realizada durante o trabalho de campo, permitiu tecer considerações que extrapolaram uma simples caracterização de formas comerciais. Os questionários aplicados junto à população residente revelaram ainda uma quarta nova forma comercial (e-commerce) que, nos espaços urbanos, se apresenta paradoxalmente despercebida (por sua oculta forma espacial) e imponente (enquanto força propulsora do consumo). Constatou-se que novas estratégias de reprodução do capital se materializam em espaços comerciais de pequenas cidades paraibanas, imprimindo inéditas formas-conteúdo, as quais se caracterizam pela reprodução de estímulos ao consumo recorrente e, para isso, se utilizam de diversas práticas de mercadejar (ações de marketing) que buscam o retorno contínuo dos consumidores aos mesmos estabelecimentos. Outra característica observada foi a realização de comércios que ocorrem a partir da utilização do poder simbólico exercido pelo nome (marca) que o representa. Nesse caso, a formação do consumidor antecede a produção da mercadoria. Por fim, é necessário evidenciar a considerável atratividade do comércio local para os residentes das cidades estudadas (dado o elevado índice de compras realizadas pelos partícipes da pesquisa em suas respectivas sedes municipais) e a significativa pluralidade comercial (existente nas paisagens e proferida pelos moradores partícipes da pesquisa). Entende-se que todas as alterações sobre o comércio e o consumo, identificadas e descritas no recorte espacial de análise, versam sobre o contexto da economia capitalista que, ao longo do tempo, criou maior necessidade de demanda para que as mercadorias pudessem ser produzidas e consumidas e para que o dinheiro (resultante das vendas dessas mercadorias) pudesse retornar novamente ao movimento de circulação do capital. Nesse cenário, o meio técnico-científico-informacional é o sustentáculo das novidades comerciais. Portanto, esta tese é uma oportunidade de não só conhecer mais sobre a realização da reprodução capitalista em seus aspectos gerais (para isso já existem uma infinidade de trabalhos), mas é também um ensejo para o (re)conhecimento da realização deste fenômeno global em uma escala denominada pequena cidade (paraibana).Universidade Federal da ParaíbaBrasilGeografiaPrograma de Pós-Graduação em GeografiaUFPBSilva, Anieres Barbosa dahttp://lattes.cnpq.br/8641112963259245Silva, Izabelle Trajano da2022-07-18T14:43:39Z2022-01-282022-07-18T14:43:39Z2021-10-21info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesishttps://repositorio.ufpb.br/jspui/handle/123456789/23557porAttribution-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nd/3.0/br/info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da UFPBinstname:Universidade Federal da Paraíba (UFPB)instacron:UFPB2022-07-19T13:24:32Zoai:repositorio.ufpb.br:123456789/23557Biblioteca Digital de Teses e Dissertaçõeshttps://repositorio.ufpb.br/PUBhttp://tede.biblioteca.ufpb.br:8080/oai/requestdiretoria@ufpb.br|| diretoria@ufpb.bropendoar:2022-07-19T13:24:32Biblioteca Digital de Teses e Dissertações da UFPB - Universidade Federal da Paraíba (UFPB)false |
dc.title.none.fl_str_mv |
Novas estratégias de reprodução do capital em espaços comerciais de pequenas cidades paraibanas |
title |
Novas estratégias de reprodução do capital em espaços comerciais de pequenas cidades paraibanas |
spellingShingle |
Novas estratégias de reprodução do capital em espaços comerciais de pequenas cidades paraibanas Silva, Izabelle Trajano da Pequenas cidades Comércio Consumo Reprodução capitalista Espaço comercial Small towns Commerce Consumption Capitalist reproduction Commercial space CNPQ::CIENCIAS EXATAS E DA TERRA::GEOCIENCIAS |
title_short |
Novas estratégias de reprodução do capital em espaços comerciais de pequenas cidades paraibanas |
title_full |
Novas estratégias de reprodução do capital em espaços comerciais de pequenas cidades paraibanas |
title_fullStr |
Novas estratégias de reprodução do capital em espaços comerciais de pequenas cidades paraibanas |
title_full_unstemmed |
Novas estratégias de reprodução do capital em espaços comerciais de pequenas cidades paraibanas |
title_sort |
Novas estratégias de reprodução do capital em espaços comerciais de pequenas cidades paraibanas |
author |
Silva, Izabelle Trajano da |
author_facet |
Silva, Izabelle Trajano da |
author_role |
author |
dc.contributor.none.fl_str_mv |
Silva, Anieres Barbosa da http://lattes.cnpq.br/8641112963259245 |
dc.contributor.author.fl_str_mv |
Silva, Izabelle Trajano da |
dc.subject.por.fl_str_mv |
Pequenas cidades Comércio Consumo Reprodução capitalista Espaço comercial Small towns Commerce Consumption Capitalist reproduction Commercial space CNPQ::CIENCIAS EXATAS E DA TERRA::GEOCIENCIAS |
topic |
Pequenas cidades Comércio Consumo Reprodução capitalista Espaço comercial Small towns Commerce Consumption Capitalist reproduction Commercial space CNPQ::CIENCIAS EXATAS E DA TERRA::GEOCIENCIAS |
description |
This study aimed to understand how new capital reproduction strategies materialize in commercial spaces in small towns in Paraíba and influence their socio-spatial dynamics. Six small towns in the state of Paraíba (Juazeirinho, Monteiro, Queimadas, Serra Branca, Soledade and Sumé), which form the intermediate geographic region of Campina Grande, were the objects that provided the developed analyses. The recognition of commercial forms, characterized as unprecedented (associative networks, franchise units and loyal stores), was the starting point of the trajectory of this research. But by recognizing that space is not produced only by content-forms, it was also investigated the consumption practices of residents in the spatial analysis. Thus, in relation to the data collection instruments, it was accomplished: application of questionnaires (with associative networks, franchise units and with residents of the cities studied), conducting interviews (with those responsible for the loyal stores) and photographic records (in addition to surveys on websites and digital social networks, such as Facebook and Instagram, from institutions that had them). The collected material generated a considerable database which, combined with the observation carried out during the fieldwork, allowed us to make considerations that went beyond a simple characterization of commercial forms. The questionnaires applied to the resident population also revealed a fourth new commercial form (e-commerce) which, in urban spaces, presents itself paradoxically unnoticed (due to its hidden spatial form) and imposing (as a driving force of consumption). It was found that new strategies for the reproduction of capital materialize in commercial spaces in small towns in Paraíba, printing new content-forms, which are characterized by the reproduction of stimuli to recurrent consumption and, for this, they use various merchandising practices (marketing actions) that seek the continuous return of consumers to the same establishments. Another characteristic observed was the realization of commerces that occur from the use of symbolic power exercised by the name (brand) that represents it. In this case, the formation of the consumer precedes the production of the merchandise. Finally, it is necessary to highlight the considerable attractiveness of local commerce for residents of the cities studied (given the high rate of purchases made by the survey participants in their respective towns) and the significant commercial plurality (existing in the landscapes and expressed by the residents participating in the research). It is understood that all changes on commerce and consumption, identified and described in the spatial analysis, deal with the context of the capitalist economy that, over time, created a greater need for demand so that merchandises could be produced and consumed and so that money (resulting from the sales of these merchandises) could return again to the movement of capital circulation. In this scenario, the technical-scientific-informational environment is the support of commercial innovations. Therefore, this thesis is an opportunity to not only know more about the realization of capitalist reproduction in its general aspects (there are already a multitude of works for this), but it is also an opportunity for the (re)cognition of the realization of this global phenomenon in a scale called small town (Paraiba). |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-10-21 2022-07-18T14:43:39Z 2022-01-28 2022-07-18T14:43:39Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
format |
doctoralThesis |
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publishedVersion |
dc.identifier.uri.fl_str_mv |
https://repositorio.ufpb.br/jspui/handle/123456789/23557 |
url |
https://repositorio.ufpb.br/jspui/handle/123456789/23557 |
dc.language.iso.fl_str_mv |
por |
language |
por |
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Attribution-NoDerivs 3.0 Brazil http://creativecommons.org/licenses/by-nd/3.0/br/ info:eu-repo/semantics/openAccess |
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Attribution-NoDerivs 3.0 Brazil http://creativecommons.org/licenses/by-nd/3.0/br/ |
eu_rights_str_mv |
openAccess |
dc.publisher.none.fl_str_mv |
Universidade Federal da Paraíba Brasil Geografia Programa de Pós-Graduação em Geografia UFPB |
publisher.none.fl_str_mv |
Universidade Federal da Paraíba Brasil Geografia Programa de Pós-Graduação em Geografia UFPB |
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reponame:Biblioteca Digital de Teses e Dissertações da UFPB instname:Universidade Federal da Paraíba (UFPB) instacron:UFPB |
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Universidade Federal da Paraíba (UFPB) |
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UFPB |
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UFPB |
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Biblioteca Digital de Teses e Dissertações da UFPB |
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Biblioteca Digital de Teses e Dissertações da UFPB |
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Biblioteca Digital de Teses e Dissertações da UFPB - Universidade Federal da Paraíba (UFPB) |
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