"Do you want a ride?" collaborative consumption experiences of users of hitchhiking app

• Autor(a) principal: Sousa Júnior, João Henriques de
• Data de Publicação: 2018
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Consumer Behavior Review
• Texto Completo: https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/236701
• topic: collaborative consumption; consumer experience; hitchhiking application.; consumo colaborativo; experiência de consumo; aplicativo de carona.

Despite being a recent phenomenon, collaborative consumption is already a popular form of business due to the ease and agility of the Internet access. Because it is still an early area in academic research, little is known about how consumers respond to the various forms of consumption. Thus, the present article aims to analyze the experience of consumption of users of hitchhiking application. For this, we conducted semistructured interviews with passengers and drivers of the BlaBlaCar application, analyzed using the thematic content analysis technique. The results point out that the experiences are positive, being highlighted among the passengers as main benefits: price and convenience, and for drivers: economy and profit. In addition, safety from driver information and other passengers available in the app also helps make it a viable alternative to more economical travel.