"Honey is good for health": patterns of honey purchasing and consumption in Lower Amazon
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Consumer Behavior Review |
Texto Completo: | https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/247470 |
Resumo: | We investigated the consumption habits and purchase patterns of honeys in the Lower Amazon, in order to support the apicultural activity and honeys marketing. We interviewed 600 potential honey consumers in supermarkets and farmers’ markets in the Metropolitan Region of Santarém, Northern Brazil. Most participants (57%) consume honey because it is a healthy (65%) or tasty (35%) product. Those who avoid consuming it (43%) justify such choice by their lack of habit (51.2%) or because they do not like the taste (30.2%). Interestingly, 35% of consumers said they had never actually bought honey. Meanwhile, 91.8% of usual buyers prefer buying honey directly from producers or at farmers’ markets. In this context, they mentioned color (48.6%) and texture (18.9%) as important characteristics for deciding to purchase honey. These consumers perceive honey as good for health and as a medicine and prefer to consume it pure. Finally, 44% of respondents did not consider honey a cheap product, although the price proved to be a less relevant criteria for purchasing. We conclude that the Metropolitan Region of Santarém provides consumers with limited information about regionally produced honey. However, we highlight that local producers transmit greater safety to consumers during the sale of honey. |
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"Honey is good for health": patterns of honey purchasing and consumption in Lower Amazon"Mel é bom para saúde": padrões de compra e consumo de mel no Baixo Amazonasbeekeepingconsumption decisionconsumption habitsconsumer profileconsumer preference.apiculturadecisão de consumohábitos de consumoperfil do consumidorpreferência do consumidor.We investigated the consumption habits and purchase patterns of honeys in the Lower Amazon, in order to support the apicultural activity and honeys marketing. We interviewed 600 potential honey consumers in supermarkets and farmers’ markets in the Metropolitan Region of Santarém, Northern Brazil. Most participants (57%) consume honey because it is a healthy (65%) or tasty (35%) product. Those who avoid consuming it (43%) justify such choice by their lack of habit (51.2%) or because they do not like the taste (30.2%). Interestingly, 35% of consumers said they had never actually bought honey. Meanwhile, 91.8% of usual buyers prefer buying honey directly from producers or at farmers’ markets. In this context, they mentioned color (48.6%) and texture (18.9%) as important characteristics for deciding to purchase honey. These consumers perceive honey as good for health and as a medicine and prefer to consume it pure. Finally, 44% of respondents did not consider honey a cheap product, although the price proved to be a less relevant criteria for purchasing. We conclude that the Metropolitan Region of Santarém provides consumers with limited information about regionally produced honey. However, we highlight that local producers transmit greater safety to consumers during the sale of honey.Investigamos os hábitos de consumo e padrões de compra de méis no Baixo Amazonas, a fim de apoiar a atividade apícola e a comercialização de méis. Entrevistamos 600 potenciais consumidores de mel em supermercados e feiras livres na Região Metropolitana de Santarém, norte do Brasil. A maioria dos participantes (57%) consume mel porque é um produto saudável (65%) ou saboroso (35%). Quem evita consumi-lo (43%) justifica essa escolha por falta de hábito (51,2%) ou por não gostar do sabor (30,2%). Curiosamente, 35% dos consumidores disseram que nunca haviam comprado mel. Enquanto isso, 91,8% dos compradores habituais preferem comprar mel diretamente dos produtores ou em feiras livres. Nesse contexto, citaram cor (48,6%) e textura (18,9%) como características importantes na decisão de comprar mel. Esses consumidores percebem o mel como bom para a saúde e como um medicamento e preferem consumi-lo puro. Finalmente, 44% dos entrevistados não consideraram o mel um produto barato, embora o preço tenha provado ser um critério menos relevante para a compra. Concluímos que a Região Metropolitana de Santarém fornece aos consumidores informações limitadas sobre o mel produzido regionalmente. No entanto, destacamos que os produtores locais transmitem maior segurança aos consumidores durante a venda de mel.Universidade Federal de Pernambuco2020-09-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa quantitativaapplication/pdfhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/24747010.51359/2526-7884.2020.247470CBR - Consumer Behavior Review; Vol. 4 No. 3 (2020): september-december; 324-336CBR - Consumer Behavior Review; v. 4 n. 3 (2020): setembro-dezembro; 324-3362526-7884reponame:Consumer Behavior Reviewinstname:Universidade Federal de Pernambuco (UFPE)instacron:UFPEporhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/247470/36632Copyright (c) 2020 CBR - Consumer Behavior Reviewinfo:eu-repo/semantics/openAccessOliveira Neto, Waldomiro Mourão dePaiva, Roberto do NascimentoNovais, Jaílson Santos de2023-05-26T02:01:37Zoai:oai.periodicos.ufpe.br:article/247470Revistahttps://periodicos.ufpe.br/revistas/cbrPUBhttps://periodicos.ufpe.br/revistas/cbr/oaicbr@ufpe.br||periodicos.ufpe@ufpe.br2526-78842526-7884opendoar:2023-05-26T02:01:37Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)false |
dc.title.none.fl_str_mv |
"Honey is good for health": patterns of honey purchasing and consumption in Lower Amazon "Mel é bom para saúde": padrões de compra e consumo de mel no Baixo Amazonas |
title |
"Honey is good for health": patterns of honey purchasing and consumption in Lower Amazon |
spellingShingle |
"Honey is good for health": patterns of honey purchasing and consumption in Lower Amazon Oliveira Neto, Waldomiro Mourão de beekeeping consumption decision consumption habits consumer profile consumer preference. apicultura decisão de consumo hábitos de consumo perfil do consumidor preferência do consumidor. |
title_short |
"Honey is good for health": patterns of honey purchasing and consumption in Lower Amazon |
title_full |
"Honey is good for health": patterns of honey purchasing and consumption in Lower Amazon |
title_fullStr |
"Honey is good for health": patterns of honey purchasing and consumption in Lower Amazon |
title_full_unstemmed |
"Honey is good for health": patterns of honey purchasing and consumption in Lower Amazon |
title_sort |
"Honey is good for health": patterns of honey purchasing and consumption in Lower Amazon |
author |
Oliveira Neto, Waldomiro Mourão de |
author_facet |
Oliveira Neto, Waldomiro Mourão de Paiva, Roberto do Nascimento Novais, Jaílson Santos de |
author_role |
author |
author2 |
Paiva, Roberto do Nascimento Novais, Jaílson Santos de |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Oliveira Neto, Waldomiro Mourão de Paiva, Roberto do Nascimento Novais, Jaílson Santos de |
dc.subject.por.fl_str_mv |
beekeeping consumption decision consumption habits consumer profile consumer preference. apicultura decisão de consumo hábitos de consumo perfil do consumidor preferência do consumidor. |
topic |
beekeeping consumption decision consumption habits consumer profile consumer preference. apicultura decisão de consumo hábitos de consumo perfil do consumidor preferência do consumidor. |
description |
We investigated the consumption habits and purchase patterns of honeys in the Lower Amazon, in order to support the apicultural activity and honeys marketing. We interviewed 600 potential honey consumers in supermarkets and farmers’ markets in the Metropolitan Region of Santarém, Northern Brazil. Most participants (57%) consume honey because it is a healthy (65%) or tasty (35%) product. Those who avoid consuming it (43%) justify such choice by their lack of habit (51.2%) or because they do not like the taste (30.2%). Interestingly, 35% of consumers said they had never actually bought honey. Meanwhile, 91.8% of usual buyers prefer buying honey directly from producers or at farmers’ markets. In this context, they mentioned color (48.6%) and texture (18.9%) as important characteristics for deciding to purchase honey. These consumers perceive honey as good for health and as a medicine and prefer to consume it pure. Finally, 44% of respondents did not consider honey a cheap product, although the price proved to be a less relevant criteria for purchasing. We conclude that the Metropolitan Region of Santarém provides consumers with limited information about regionally produced honey. However, we highlight that local producers transmit greater safety to consumers during the sale of honey. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-09-10 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Pesquisa quantitativa |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/247470 10.51359/2526-7884.2020.247470 |
url |
https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/247470 |
identifier_str_mv |
10.51359/2526-7884.2020.247470 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/247470/36632 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 CBR - Consumer Behavior Review info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 CBR - Consumer Behavior Review |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Pernambuco |
publisher.none.fl_str_mv |
Universidade Federal de Pernambuco |
dc.source.none.fl_str_mv |
CBR - Consumer Behavior Review; Vol. 4 No. 3 (2020): september-december; 324-336 CBR - Consumer Behavior Review; v. 4 n. 3 (2020): setembro-dezembro; 324-336 2526-7884 reponame:Consumer Behavior Review instname:Universidade Federal de Pernambuco (UFPE) instacron:UFPE |
instname_str |
Universidade Federal de Pernambuco (UFPE) |
instacron_str |
UFPE |
institution |
UFPE |
reponame_str |
Consumer Behavior Review |
collection |
Consumer Behavior Review |
repository.name.fl_str_mv |
Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE) |
repository.mail.fl_str_mv |
cbr@ufpe.br||periodicos.ufpe@ufpe.br |
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1797220395898634240 |