If you like to co-create, do you like to be empowered? Co-creation of clients and their preferences for empowerment

Detalhes bibliográficos
Autor(a) principal: Camargo, Altair
Data de Publicação: 2018
Outros Autores: Loureiro, Orlando Isidoro, Sodré, Giovanna Souza
Tipo de documento: Artigo
Idioma: por
Título da fonte: Consumer Behavior Review
Texto Completo: https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/15184
Resumo: This paper aimed to verify if there are any differences between groups of consumers (considering their preferences towards co-creation) regarding which companies they prefer (those who empower their clients versus those that do not). In order to achieve this goal, a survey was conducted to measure clients’ cocreation behavior and their preferences for businesses that empower their clients. The research was conducted with gyms’ consumers, because this type of business allows cocreation and consumer empowerment. Data was analyzed through factorial analysis, t tests and logistic regression. Results evidence that consumers’ cocreation behavior does not affect their preferences by type of business.
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spelling If you like to co-create, do you like to be empowered? Co-creation of clients and their preferences for empowermentSe gosta de co-criar, gosta de ser empoderado? Co-criação dos clientes e suas preferências pelo empoderamentoco-creationconsumer empowermentservice sector.co-criaçãoempoderamento do consumidorsetor de serviços.This paper aimed to verify if there are any differences between groups of consumers (considering their preferences towards co-creation) regarding which companies they prefer (those who empower their clients versus those that do not). In order to achieve this goal, a survey was conducted to measure clients’ cocreation behavior and their preferences for businesses that empower their clients. The research was conducted with gyms’ consumers, because this type of business allows cocreation and consumer empowerment. Data was analyzed through factorial analysis, t tests and logistic regression. Results evidence that consumers’ cocreation behavior does not affect their preferences by type of business.O objetivo desse artigo é verificar se há diferença na preferência dos clientes (tenham eles maior ou menor tendência a ter comportamento de co-criação) em relação aos tipos de empresas (considerando as que empoderam ou não os clientes). Para atingir o objetivo foi aplicado um questionário em que se mediu o comportamento de co-criação de valor dos indivíduos e suas preferências por empresas que oferecem o empoderamento a seus clientes. Escolheu-se como contexto as academias de ginástica, uma vez que se trata de um setor de serviços com ampla co-criação e empoderamento do consumidor. A análise dos dados coletados foi feita por meio de análise fatorial, regressão logística multinomial e teste t. Como resultado, verificou-se não haver relação entre grupos de consumidores e propensão a co-criação e preferência pelos tipos de empresas.Universidade Federal de Pernambuco2018-03-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/1518410.51359/2526-7884.2018.15184CBR - Consumer Behavior Review; Vol. 2 No. 1 (2018): january-june; 28-41CBR - Consumer Behavior Review; v. 2 n. 1 (2018): janeiro-junho; 28-412526-7884reponame:Consumer Behavior Reviewinstname:Universidade Federal de Pernambuco (UFPE)instacron:UFPEporhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/15184/28637Copyright (c) 2018 CBR - Consumer Behavior Reviewinfo:eu-repo/semantics/openAccessCamargo, AltairLoureiro, Orlando IsidoroSodré, Giovanna Souza2023-05-26T02:10:23Zoai:oai.periodicos.ufpe.br:article/15184Revistahttps://periodicos.ufpe.br/revistas/cbrPUBhttps://periodicos.ufpe.br/revistas/cbr/oaicbr@ufpe.br||periodicos.ufpe@ufpe.br2526-78842526-7884opendoar:2023-05-26T02:10:23Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)false
dc.title.none.fl_str_mv If you like to co-create, do you like to be empowered? Co-creation of clients and their preferences for empowerment
Se gosta de co-criar, gosta de ser empoderado? Co-criação dos clientes e suas preferências pelo empoderamento
title If you like to co-create, do you like to be empowered? Co-creation of clients and their preferences for empowerment
spellingShingle If you like to co-create, do you like to be empowered? Co-creation of clients and their preferences for empowerment
Camargo, Altair
co-creation
consumer empowerment
service sector.
co-criação
empoderamento do consumidor
setor de serviços.
title_short If you like to co-create, do you like to be empowered? Co-creation of clients and their preferences for empowerment
title_full If you like to co-create, do you like to be empowered? Co-creation of clients and their preferences for empowerment
title_fullStr If you like to co-create, do you like to be empowered? Co-creation of clients and their preferences for empowerment
title_full_unstemmed If you like to co-create, do you like to be empowered? Co-creation of clients and their preferences for empowerment
title_sort If you like to co-create, do you like to be empowered? Co-creation of clients and their preferences for empowerment
author Camargo, Altair
author_facet Camargo, Altair
Loureiro, Orlando Isidoro
Sodré, Giovanna Souza
author_role author
author2 Loureiro, Orlando Isidoro
Sodré, Giovanna Souza
author2_role author
author
dc.contributor.author.fl_str_mv Camargo, Altair
Loureiro, Orlando Isidoro
Sodré, Giovanna Souza
dc.subject.por.fl_str_mv co-creation
consumer empowerment
service sector.
co-criação
empoderamento do consumidor
setor de serviços.
topic co-creation
consumer empowerment
service sector.
co-criação
empoderamento do consumidor
setor de serviços.
description This paper aimed to verify if there are any differences between groups of consumers (considering their preferences towards co-creation) regarding which companies they prefer (those who empower their clients versus those that do not). In order to achieve this goal, a survey was conducted to measure clients’ cocreation behavior and their preferences for businesses that empower their clients. The research was conducted with gyms’ consumers, because this type of business allows cocreation and consumer empowerment. Data was analyzed through factorial analysis, t tests and logistic regression. Results evidence that consumers’ cocreation behavior does not affect their preferences by type of business.
publishDate 2018
dc.date.none.fl_str_mv 2018-03-31
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/15184
10.51359/2526-7884.2018.15184
url https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/15184
identifier_str_mv 10.51359/2526-7884.2018.15184
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/15184/28637
dc.rights.driver.fl_str_mv Copyright (c) 2018 CBR - Consumer Behavior Review
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 CBR - Consumer Behavior Review
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Pernambuco
publisher.none.fl_str_mv Universidade Federal de Pernambuco
dc.source.none.fl_str_mv CBR - Consumer Behavior Review; Vol. 2 No. 1 (2018): january-june; 28-41
CBR - Consumer Behavior Review; v. 2 n. 1 (2018): janeiro-junho; 28-41
2526-7884
reponame:Consumer Behavior Review
instname:Universidade Federal de Pernambuco (UFPE)
instacron:UFPE
instname_str Universidade Federal de Pernambuco (UFPE)
instacron_str UFPE
institution UFPE
reponame_str Consumer Behavior Review
collection Consumer Behavior Review
repository.name.fl_str_mv Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)
repository.mail.fl_str_mv cbr@ufpe.br||periodicos.ufpe@ufpe.br
_version_ 1797220395769659392

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