Relevant attributes for olive oil purchasing decisions: a comparison between Brazil and Portugal
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Consumer Behavior Review |
Texto Completo: | https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/251261 |
Resumo: | Objective: To identify and compare the most relevant attributes for consumers when deciding to buy olive oil in Brazil and Portugal.Method: In the first study, 10 olive oil consumers were interviewed to understand and identify the attributes that influence the decision process. In the second study, a survey was conducted with 338 consumers to compare the importance of the attributes.Findings: Taste, type of olive oil, acidity and price were among the five most important attributes for both nationalities, along with brand (only for Brazilians) and country of origin (only for Portuguese). Among the most important attributes, price was the least important and was used as a tie-breaker between similar products.Originality: Despite the economic importance of this market (€856 million in 2019), little is known about the attributes that are most relevant to consumers. This research provides current information on these attributes. |
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Relevant attributes for olive oil purchasing decisions: a comparison between Brazil and PortugalAtributos relevantes para decisões de compra de azeite: uma comparação entre Brasil e Portugalpurchase intentioncountry of originbrandacidity.intenção de comprapaís de origemmarcaacidez.Objective: To identify and compare the most relevant attributes for consumers when deciding to buy olive oil in Brazil and Portugal.Method: In the first study, 10 olive oil consumers were interviewed to understand and identify the attributes that influence the decision process. In the second study, a survey was conducted with 338 consumers to compare the importance of the attributes.Findings: Taste, type of olive oil, acidity and price were among the five most important attributes for both nationalities, along with brand (only for Brazilians) and country of origin (only for Portuguese). Among the most important attributes, price was the least important and was used as a tie-breaker between similar products.Originality: Despite the economic importance of this market (€856 million in 2019), little is known about the attributes that are most relevant to consumers. This research provides current information on these attributes.Objetivo: Identificar e comparar os atributos mais relevantes para os consumidores na decisão de compra de azeites no Brasil e em Portugal.Método: No primeiro estudo, foram entrevistados 10 consumidores de azeite para compreender e identificar os atributos que influenciam o processo de decisão. No segundo estudo, foi realizada uma survey com 338 consumidores para comparar a importância dos atributos.Descobertas: O sabor, o tipo de azeite, o grau de acidez e o preço estiveram entre os cinco atributos mais importantes para ambas as nacionalidades, juntamente com a marca (só para os brasileiros) e com o país de origem (só para os portugueses). Dentre os atributos de maior importância, o preço foi o de menor relevância, sendo utilizado como um critério de desempate entre produtos semelhantes.Originalidade: Apesar da importância econômica desse mercado (€856 milhões em 2019), pouco se sabe sobre os atributos mais relevantes para os consumidores. A presente pesquisa traz informações atuais sobre esses atributos.Universidade Federal de Pernambuco2022-01-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa quantitativa; Pesquisa Qualitativaapplication/pdfhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/25126110.51359/2526-7884.2022.251261CBR - Consumer Behavior Review; Vol. 6 No. 1 (2022): january-december; e-251261CBR - Consumer Behavior Review; v. 6 n. 1 (2022): january-december; e-2512612526-7884reponame:Consumer Behavior Reviewinstname:Universidade Federal de Pernambuco (UFPE)instacron:UFPEenghttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/251261/40421Copyright (c) 2022 CBR - Consumer Behavior Reviewinfo:eu-repo/semantics/openAccessLoureiro, Marcela de Oliveira e SilvaPacheco, Natália AraujoKovalski, Janaína Carla2023-05-03T13:48:51Zoai:oai.periodicos.ufpe.br:article/251261Revistahttps://periodicos.ufpe.br/revistas/cbrPUBhttps://periodicos.ufpe.br/revistas/cbr/oaicbr@ufpe.br||periodicos.ufpe@ufpe.br2526-78842526-7884opendoar:2023-05-03T13:48:51Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)false |
dc.title.none.fl_str_mv |
Relevant attributes for olive oil purchasing decisions: a comparison between Brazil and Portugal Atributos relevantes para decisões de compra de azeite: uma comparação entre Brasil e Portugal |
title |
Relevant attributes for olive oil purchasing decisions: a comparison between Brazil and Portugal |
spellingShingle |
Relevant attributes for olive oil purchasing decisions: a comparison between Brazil and Portugal Loureiro, Marcela de Oliveira e Silva purchase intention country of origin brand acidity. intenção de compra país de origem marca acidez. |
title_short |
Relevant attributes for olive oil purchasing decisions: a comparison between Brazil and Portugal |
title_full |
Relevant attributes for olive oil purchasing decisions: a comparison between Brazil and Portugal |
title_fullStr |
Relevant attributes for olive oil purchasing decisions: a comparison between Brazil and Portugal |
title_full_unstemmed |
Relevant attributes for olive oil purchasing decisions: a comparison between Brazil and Portugal |
title_sort |
Relevant attributes for olive oil purchasing decisions: a comparison between Brazil and Portugal |
author |
Loureiro, Marcela de Oliveira e Silva |
author_facet |
Loureiro, Marcela de Oliveira e Silva Pacheco, Natália Araujo Kovalski, Janaína Carla |
author_role |
author |
author2 |
Pacheco, Natália Araujo Kovalski, Janaína Carla |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Loureiro, Marcela de Oliveira e Silva Pacheco, Natália Araujo Kovalski, Janaína Carla |
dc.subject.por.fl_str_mv |
purchase intention country of origin brand acidity. intenção de compra país de origem marca acidez. |
topic |
purchase intention country of origin brand acidity. intenção de compra país de origem marca acidez. |
description |
Objective: To identify and compare the most relevant attributes for consumers when deciding to buy olive oil in Brazil and Portugal.Method: In the first study, 10 olive oil consumers were interviewed to understand and identify the attributes that influence the decision process. In the second study, a survey was conducted with 338 consumers to compare the importance of the attributes.Findings: Taste, type of olive oil, acidity and price were among the five most important attributes for both nationalities, along with brand (only for Brazilians) and country of origin (only for Portuguese). Among the most important attributes, price was the least important and was used as a tie-breaker between similar products.Originality: Despite the economic importance of this market (€856 million in 2019), little is known about the attributes that are most relevant to consumers. This research provides current information on these attributes. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-01-13 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Pesquisa quantitativa; Pesquisa Qualitativa |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/251261 10.51359/2526-7884.2022.251261 |
url |
https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/251261 |
identifier_str_mv |
10.51359/2526-7884.2022.251261 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/251261/40421 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 CBR - Consumer Behavior Review info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 CBR - Consumer Behavior Review |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Pernambuco |
publisher.none.fl_str_mv |
Universidade Federal de Pernambuco |
dc.source.none.fl_str_mv |
CBR - Consumer Behavior Review; Vol. 6 No. 1 (2022): january-december; e-251261 CBR - Consumer Behavior Review; v. 6 n. 1 (2022): january-december; e-251261 2526-7884 reponame:Consumer Behavior Review instname:Universidade Federal de Pernambuco (UFPE) instacron:UFPE |
instname_str |
Universidade Federal de Pernambuco (UFPE) |
instacron_str |
UFPE |
institution |
UFPE |
reponame_str |
Consumer Behavior Review |
collection |
Consumer Behavior Review |
repository.name.fl_str_mv |
Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE) |
repository.mail.fl_str_mv |
cbr@ufpe.br||periodicos.ufpe@ufpe.br |
_version_ |
1797220396090523648 |