“What drives one to buy on impulse?” a qualitative study with a portuguese sample

Detalhes bibliográficos
Autor(a) principal: Lins, Samuel
Data de Publicação: 2020
Outros Autores: Marques, Maria, Aquino, Sibele Dias
Tipo de documento: Artigo
Idioma: por
Título da fonte: Consumer Behavior Review
Texto Completo: https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/244662
Resumo: The present study aimed to identify the main factors that lead people to buy impulsively. 925 Portuguese participated, with an average age of 27.02 years (SD = 10.73), who answered a questionnaire online. Participants were asked to answer the question “What makes you buy on impulse?” The data were analysed through content analysis, and the responses were grouped into seven categories: (1) Internal factors, (2) Monetary value, (3) Product characteristics, (4) Situational factors, (5) Type of products, (6) Early involvement, and (7) Social value. Internal factors and Monetary value were highlighted as the main factors that lead to impulse buying. The results showed consistency with previous studies.
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spelling “What drives one to buy on impulse?” a qualitative study with a portuguese sample“O que te leva a comprar por impulso?” um estudo qualitativo com uma amostra portuguesaimpulse buyingconsumer behaviorbuying intention.compra por impulsocomportamento do consumidorintenção de compra.The present study aimed to identify the main factors that lead people to buy impulsively. 925 Portuguese participated, with an average age of 27.02 years (SD = 10.73), who answered a questionnaire online. Participants were asked to answer the question “What makes you buy on impulse?” The data were analysed through content analysis, and the responses were grouped into seven categories: (1) Internal factors, (2) Monetary value, (3) Product characteristics, (4) Situational factors, (5) Type of products, (6) Early involvement, and (7) Social value. Internal factors and Monetary value were highlighted as the main factors that lead to impulse buying. The results showed consistency with previous studies.O presente estudo teve como objetivo identificar os principais fatores que levam as pessoas a comprar impulsivamente. Participaram 925 Portugueses, com média de idade de 27.02 anos (DP = 10.73), que responderam a um questionário numa plataforma online. Foi solicitado aos participantes que respondessem à questão “O que te leva a comprar por impulso?”. Os dados foram analisados por meio da análise de conteúdo, e as respostas foram agrupadas em sete categorias: (1) Fatores internos, (2) Valor monetário, (3) Características dos produtos, (4) Fatores situacionais, (5) Tipo de produtos, (6) Envolvimento antecipado, e (7) Valor social. Os Fatores internos e o Valor monetário foram destacados como os principais fatores que levam à compra por impulso. Os resultados revelaram consistência com estudos anteriores.Universidade Federal de Pernambuco2020-12-07info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa qualitativaapplication/pdfhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/24466210.51359/2526-7884.2021.244662CBR - Consumer Behavior Review; Vol. 5 No. 1 (2021): january-april; 17-30CBR - Consumer Behavior Review; v. 5 n. 1 (2021): janeiro-abril; 17-302526-7884reponame:Consumer Behavior Reviewinstname:Universidade Federal de Pernambuco (UFPE)instacron:UFPEporhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/244662/37451Copyright (c) 2020 CBR - Consumer Behavior Reviewinfo:eu-repo/semantics/openAccessLins, SamuelMarques, MariaAquino, Sibele Dias2023-05-26T01:59:39Zoai:oai.periodicos.ufpe.br:article/244662Revistahttps://periodicos.ufpe.br/revistas/cbrPUBhttps://periodicos.ufpe.br/revistas/cbr/oaicbr@ufpe.br||periodicos.ufpe@ufpe.br2526-78842526-7884opendoar:2023-05-26T01:59:39Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)false
dc.title.none.fl_str_mv “What drives one to buy on impulse?” a qualitative study with a portuguese sample
“O que te leva a comprar por impulso?” um estudo qualitativo com uma amostra portuguesa
title “What drives one to buy on impulse?” a qualitative study with a portuguese sample
spellingShingle “What drives one to buy on impulse?” a qualitative study with a portuguese sample
Lins, Samuel
impulse buying
consumer behavior
buying intention.
compra por impulso
comportamento do consumidor
intenção de compra.
title_short “What drives one to buy on impulse?” a qualitative study with a portuguese sample
title_full “What drives one to buy on impulse?” a qualitative study with a portuguese sample
title_fullStr “What drives one to buy on impulse?” a qualitative study with a portuguese sample
title_full_unstemmed “What drives one to buy on impulse?” a qualitative study with a portuguese sample
title_sort “What drives one to buy on impulse?” a qualitative study with a portuguese sample
author Lins, Samuel
author_facet Lins, Samuel
Marques, Maria
Aquino, Sibele Dias
author_role author
author2 Marques, Maria
Aquino, Sibele Dias
author2_role author
author
dc.contributor.author.fl_str_mv Lins, Samuel
Marques, Maria
Aquino, Sibele Dias
dc.subject.por.fl_str_mv impulse buying
consumer behavior
buying intention.
compra por impulso
comportamento do consumidor
intenção de compra.
topic impulse buying
consumer behavior
buying intention.
compra por impulso
comportamento do consumidor
intenção de compra.
description The present study aimed to identify the main factors that lead people to buy impulsively. 925 Portuguese participated, with an average age of 27.02 years (SD = 10.73), who answered a questionnaire online. Participants were asked to answer the question “What makes you buy on impulse?” The data were analysed through content analysis, and the responses were grouped into seven categories: (1) Internal factors, (2) Monetary value, (3) Product characteristics, (4) Situational factors, (5) Type of products, (6) Early involvement, and (7) Social value. Internal factors and Monetary value were highlighted as the main factors that lead to impulse buying. The results showed consistency with previous studies.
publishDate 2020
dc.date.none.fl_str_mv 2020-12-07
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Pesquisa qualitativa
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/244662
10.51359/2526-7884.2021.244662
url https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/244662
identifier_str_mv 10.51359/2526-7884.2021.244662
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/244662/37451
dc.rights.driver.fl_str_mv Copyright (c) 2020 CBR - Consumer Behavior Review
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 CBR - Consumer Behavior Review
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Pernambuco
publisher.none.fl_str_mv Universidade Federal de Pernambuco
dc.source.none.fl_str_mv CBR - Consumer Behavior Review; Vol. 5 No. 1 (2021): january-april; 17-30
CBR - Consumer Behavior Review; v. 5 n. 1 (2021): janeiro-abril; 17-30
2526-7884
reponame:Consumer Behavior Review
instname:Universidade Federal de Pernambuco (UFPE)
instacron:UFPE
instname_str Universidade Federal de Pernambuco (UFPE)
instacron_str UFPE
institution UFPE
reponame_str Consumer Behavior Review
collection Consumer Behavior Review
repository.name.fl_str_mv Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)
repository.mail.fl_str_mv cbr@ufpe.br||periodicos.ufpe@ufpe.br
_version_ 1797220395867176960

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