“Whoever Sees You Pass By Me Like This": the shaping of identity and consumption of fans of the band Los Hermanos

Detalhes bibliográficos
Autor(a) principal: Neves, André Luiz
Data de Publicação: 2021
Outros Autores: Rezende, Daniel Carvalho de
Tipo de documento: Artigo
Idioma: por
Título da fonte: Consumer Behavior Review
Texto Completo: https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/249506
Resumo: The objective of this work was to characterize and describe the dimensions of the identity of fans of the Brazilian band Los Hermanos and its influence on consumption and on the extension of the self. A qualitative approach was used in a case study. First, bibliographic materials such as interviews, song lyrics, products, information from the official website, and fan posts on social media pages were analyzed. Subsequently, the relationship of the fans with the band Los Hermanos and the consumption patterns for related products and services were analyzed. Individuals aged between 25 and 45 were interviewed who, in their youth, had bonded with the band, developing and maintaining their appreciation for the band until the present day. It was found that the fans consider themselves to be romantic and reflective, and they identify with the band’s lyrics; however, they do not have an exacerbated need to show their status as a fan because, over the years, they have managed to associate themselves with their own fan status. The fact that the band has finished its activities but occasionally returns for concerts reinforces the fans’ passion through the nostalgic effect, and it invigorates the consumption of associated products and services.
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spelling “Whoever Sees You Pass By Me Like This": the shaping of identity and consumption of fans of the band Los Hermanos“Quem Te Ver Passar Assim Por Mim”: formação de identidade e consumo dos fãs da banda Los Hermanosmusicconsumption culturemusic consumptionimageself extension.músicacultura de consumoconsumo de músicaimagemextensão do self.The objective of this work was to characterize and describe the dimensions of the identity of fans of the Brazilian band Los Hermanos and its influence on consumption and on the extension of the self. A qualitative approach was used in a case study. First, bibliographic materials such as interviews, song lyrics, products, information from the official website, and fan posts on social media pages were analyzed. Subsequently, the relationship of the fans with the band Los Hermanos and the consumption patterns for related products and services were analyzed. Individuals aged between 25 and 45 were interviewed who, in their youth, had bonded with the band, developing and maintaining their appreciation for the band until the present day. It was found that the fans consider themselves to be romantic and reflective, and they identify with the band’s lyrics; however, they do not have an exacerbated need to show their status as a fan because, over the years, they have managed to associate themselves with their own fan status. The fact that the band has finished its activities but occasionally returns for concerts reinforces the fans’ passion through the nostalgic effect, and it invigorates the consumption of associated products and services.Com este trabalho tem-se o objetivo de caracterizar e descrever as dimensões da identidade dos fãs da banda brasileira Los Hermanos e sua influência no consumo e na extensão do self. Utilizou-se a abordagem qualitativa por meio de um estudo de caso. Num primeiro momento, foram analisados materiais bibliográficos como entrevistas concedidas, letras de músicas, produtos e informações do site oficial, além de posts de fãs em páginas de redes sociais. Posteriormente, buscou-se analisar a relação dos fãs com a banda Los Hermanos e os padrões de consumo de produtos e serviços relacionados. Foram entrevistados indivíduos com idade entre 25 e 45 anos que, na juventude, tiveram contato com a banda, desenvolvendo e mantendo o apreço pela mesma até os dias atuais. Verificou-se que os fãs se consideram românticos e reflexivos, se identificam com as letras da banda e não têm a necessidade exacerbada de demonstrar a sua condição de fã por já terem conseguido ao longo dos anos associar seu self com a condição de fã. O fato da banda ter encerrado suas atividades, mas retornar pontualmente para shows, reforça a paixão dos fãs por meio do efeito nostálgico e revigora o consumo de produtos e serviços associados.Universidade Federal de Pernambuco2021-05-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa Qualitativaapplication/pdfhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/24950610.51359/2526-7884.2021.249506CBR - Consumer Behavior Review; Vol. 5 No. 2 (2021): may-august; 261-277CBR - Consumer Behavior Review; v. 5 n. 2 (2021): maio-agosto; 261-2772526-7884reponame:Consumer Behavior Reviewinstname:Universidade Federal de Pernambuco (UFPE)instacron:UFPEporhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/249506/38203Copyright (c) 2021 CBR - Consumer Behavior Reviewinfo:eu-repo/semantics/openAccessNeves, André LuizRezende, Daniel Carvalho de2023-05-26T01:58:32Zoai:oai.periodicos.ufpe.br:article/249506Revistahttps://periodicos.ufpe.br/revistas/cbrPUBhttps://periodicos.ufpe.br/revistas/cbr/oaicbr@ufpe.br||periodicos.ufpe@ufpe.br2526-78842526-7884opendoar:2023-05-26T01:58:32Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)false
dc.title.none.fl_str_mv “Whoever Sees You Pass By Me Like This": the shaping of identity and consumption of fans of the band Los Hermanos
“Quem Te Ver Passar Assim Por Mim”: formação de identidade e consumo dos fãs da banda Los Hermanos
title “Whoever Sees You Pass By Me Like This": the shaping of identity and consumption of fans of the band Los Hermanos
spellingShingle “Whoever Sees You Pass By Me Like This": the shaping of identity and consumption of fans of the band Los Hermanos
Neves, André Luiz
music
consumption culture
music consumption
image
self extension.
música
cultura de consumo
consumo de música
imagem
extensão do self.
title_short “Whoever Sees You Pass By Me Like This": the shaping of identity and consumption of fans of the band Los Hermanos
title_full “Whoever Sees You Pass By Me Like This": the shaping of identity and consumption of fans of the band Los Hermanos
title_fullStr “Whoever Sees You Pass By Me Like This": the shaping of identity and consumption of fans of the band Los Hermanos
title_full_unstemmed “Whoever Sees You Pass By Me Like This": the shaping of identity and consumption of fans of the band Los Hermanos
title_sort “Whoever Sees You Pass By Me Like This": the shaping of identity and consumption of fans of the band Los Hermanos
author Neves, André Luiz
author_facet Neves, André Luiz
Rezende, Daniel Carvalho de
author_role author
author2 Rezende, Daniel Carvalho de
author2_role author
dc.contributor.author.fl_str_mv Neves, André Luiz
Rezende, Daniel Carvalho de
dc.subject.por.fl_str_mv music
consumption culture
music consumption
image
self extension.
música
cultura de consumo
consumo de música
imagem
extensão do self.
topic music
consumption culture
music consumption
image
self extension.
música
cultura de consumo
consumo de música
imagem
extensão do self.
description The objective of this work was to characterize and describe the dimensions of the identity of fans of the Brazilian band Los Hermanos and its influence on consumption and on the extension of the self. A qualitative approach was used in a case study. First, bibliographic materials such as interviews, song lyrics, products, information from the official website, and fan posts on social media pages were analyzed. Subsequently, the relationship of the fans with the band Los Hermanos and the consumption patterns for related products and services were analyzed. Individuals aged between 25 and 45 were interviewed who, in their youth, had bonded with the band, developing and maintaining their appreciation for the band until the present day. It was found that the fans consider themselves to be romantic and reflective, and they identify with the band’s lyrics; however, they do not have an exacerbated need to show their status as a fan because, over the years, they have managed to associate themselves with their own fan status. The fact that the band has finished its activities but occasionally returns for concerts reinforces the fans’ passion through the nostalgic effect, and it invigorates the consumption of associated products and services.
publishDate 2021
dc.date.none.fl_str_mv 2021-05-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Pesquisa Qualitativa
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/249506
10.51359/2526-7884.2021.249506
url https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/249506
identifier_str_mv 10.51359/2526-7884.2021.249506
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/249506/38203
dc.rights.driver.fl_str_mv Copyright (c) 2021 CBR - Consumer Behavior Review
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 CBR - Consumer Behavior Review
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Pernambuco
publisher.none.fl_str_mv Universidade Federal de Pernambuco
dc.source.none.fl_str_mv CBR - Consumer Behavior Review; Vol. 5 No. 2 (2021): may-august; 261-277
CBR - Consumer Behavior Review; v. 5 n. 2 (2021): maio-agosto; 261-277
2526-7884
reponame:Consumer Behavior Review
instname:Universidade Federal de Pernambuco (UFPE)
instacron:UFPE
instname_str Universidade Federal de Pernambuco (UFPE)
instacron_str UFPE
institution UFPE
reponame_str Consumer Behavior Review
collection Consumer Behavior Review
repository.name.fl_str_mv Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)
repository.mail.fl_str_mv cbr@ufpe.br||periodicos.ufpe@ufpe.br
_version_ 1797220396061163520

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