Sharing bicycles and consuming experiences: an investigation of the collaborative consumption practiced by Bike-PE users

• Autor(a) principal: Silva, Marianny Jessica de Brito
• Data de Publicação: 2018
• Outros Autores: Barbosa, Maria de Lourdes de Azevedo
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Consumer Behavior Review
• Texto Completo: https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/236137
• topic: experience; collaborative consumption; Bike PE.; experiência; consumo colaborativo; Bike PE.

The Collaborative Consumption is a new configuration of consumption practiced thanks to the digital technologies and the possibility of access that these provide. This article analyzes this practice, adopting as a research locus the Bike PE System, a bicycle sharing initiative in operation in the cities of Recife, Jaboatão dos Guararapes and Olinda. From observations and individual interviews with users of this service, it was possible to observe that the consumers of Bike PE have different objectives in the use of the system and experience several problems in the access, use and return of the bicycles, but they remain using the Bike PE due to the advantages of a collaborative practice that brings collective and individual benefits, such as the low cost to use the bicycle, the use without worry about maintenance and safety, the feeling of belonging to society, the possibility of collective conscience, sustainability, health and, especially, the option of use without the need of acquisition.