My homes and my choices: links between consumption and ontological security of brazilian expatriates

• Autor(a) principal: Barreto Amil, Ana Luisa Menna
• Data de Publicação: 2021
• Outros Autores: Sauerbronn, João Felipe Rammelt
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Consumer Behavior Review
• Texto Completo: https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/249108
• topic: expatriate; identity; level of trust; consumption; ontological security.; expatriado; identidade; nível de confiança; consumo; segurança ontológica.

The demobilization of space and place, experienced by expatriates - people belonging to international organizations or self-initiated expatriates, brings in the package an impact of contrasts, both cultural and social. The aim of this research is to investigate how consumption contributes to the adjustment of expatriate identities and what aspects of ontological security were revealed in the experiences. The theoretical basis of the research is supported by the theory pointed out by Giddens (1991), in which all people seek a referential of ontological security of some kind, based on the maintenance of their biographical narrative, in aspects related to the familiarity of places, in relationships of confidence, in consumption choices, in beliefs that minimize anxiety, in traditions and daily routines. The research approach is qualitative and exploratory. Consumption, in this context, not only brought a place of relaxation but favored the construction of meaningful relationships, revealing a subject who makes his consumption choices, aligned with his new life project in another country as an expatriate, supported by attributes that constitute their identity, consumption choices that carry meaning, bring confidence and minimize the needs felt in another country.