Working memory: a new framework for marketing
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Consumer Behavior Review |
Texto Completo: | https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/244207 |
Resumo: | The working memory received exhaustive attention from psychology in several experimental studies that explain the functioning of attention and the processing of visual and phonological information. However, few of them are directed at consumer behavior. The purchase decision process takes place in this cognitive system limited in the amount of information that can be stored and the time to be retained. We demonstrate the state of the art of how this cognitive construct is addressed in studies on consumer behavior, involving elements of communication, pricing, retail, and purchase decision. The article shows the lack of productions in indexed magazines in Brazil on this topic and presents opportunities for researchers to deepen this knowledge from the perspective of consumer behavior. |
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Working memory: a new framework for marketingMemória de trabalho: uma nova fronteira para o marketingworking memoryconsumer behaviorshort term memoryneuromarketing.memória de trabalhoComportamento do consumidormemória de curto prazoneuromarketing.The working memory received exhaustive attention from psychology in several experimental studies that explain the functioning of attention and the processing of visual and phonological information. However, few of them are directed at consumer behavior. The purchase decision process takes place in this cognitive system limited in the amount of information that can be stored and the time to be retained. We demonstrate the state of the art of how this cognitive construct is addressed in studies on consumer behavior, involving elements of communication, pricing, retail, and purchase decision. The article shows the lack of productions in indexed magazines in Brazil on this topic and presents opportunities for researchers to deepen this knowledge from the perspective of consumer behavior.A memória de trabalho recebeu exaustiva atenção da psicologia em diversos estudos experimentais que explicam o funcionamento da atenção e o processamento das informações visuais e fonológicas. Contudo, poucos deles direcionados ao comportamento do consumidor. O processo de decisão de compra acontece neste sistema cognitivo limitado na quantidade das informações que podem ser armazenadas e no tempo a serem retidas. Demonstramos o estado da arte de como este construto cognitivo é abordado nos estudos sobre o comportamento do consumidor, envolvendo elementos de comunicação, precificação, varejo e decisão de compra. O artigo mostra a carência de produções em revistas indexadas no Brasil sobre este tema e apresenta oportunidades para os pesquisadores aprofundarem este conhecimento sob o olhar do comportamento do consumidor. Universidade Federal de Pernambuco2020-05-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionModelos teóricosapplication/pdfhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/24420710.51359/2526-7884.2020.244207CBR - Consumer Behavior Review; Vol. 4 No. 2 (2020): may-august; 162-175CBR - Consumer Behavior Review; v. 4 n. 2 (2020): maio-agosto; 162-1752526-7884reponame:Consumer Behavior Reviewinstname:Universidade Federal de Pernambuco (UFPE)instacron:UFPEporhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/244207/35280Copyright (c) 2020 CBR - Consumer Behavior Reviewinfo:eu-repo/semantics/openAccessRodrigues, AirtonCavallet, MikaelGalera, Cesar Alexis2023-05-26T02:02:18Zoai:oai.periodicos.ufpe.br:article/244207Revistahttps://periodicos.ufpe.br/revistas/cbrPUBhttps://periodicos.ufpe.br/revistas/cbr/oaicbr@ufpe.br||periodicos.ufpe@ufpe.br2526-78842526-7884opendoar:2023-05-26T02:02:18Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)false |
dc.title.none.fl_str_mv |
Working memory: a new framework for marketing Memória de trabalho: uma nova fronteira para o marketing |
title |
Working memory: a new framework for marketing |
spellingShingle |
Working memory: a new framework for marketing Rodrigues, Airton working memory consumer behavior short term memory neuromarketing. memória de trabalho Comportamento do consumidor memória de curto prazo neuromarketing. |
title_short |
Working memory: a new framework for marketing |
title_full |
Working memory: a new framework for marketing |
title_fullStr |
Working memory: a new framework for marketing |
title_full_unstemmed |
Working memory: a new framework for marketing |
title_sort |
Working memory: a new framework for marketing |
author |
Rodrigues, Airton |
author_facet |
Rodrigues, Airton Cavallet, Mikael Galera, Cesar Alexis |
author_role |
author |
author2 |
Cavallet, Mikael Galera, Cesar Alexis |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Rodrigues, Airton Cavallet, Mikael Galera, Cesar Alexis |
dc.subject.por.fl_str_mv |
working memory consumer behavior short term memory neuromarketing. memória de trabalho Comportamento do consumidor memória de curto prazo neuromarketing. |
topic |
working memory consumer behavior short term memory neuromarketing. memória de trabalho Comportamento do consumidor memória de curto prazo neuromarketing. |
description |
The working memory received exhaustive attention from psychology in several experimental studies that explain the functioning of attention and the processing of visual and phonological information. However, few of them are directed at consumer behavior. The purchase decision process takes place in this cognitive system limited in the amount of information that can be stored and the time to be retained. We demonstrate the state of the art of how this cognitive construct is addressed in studies on consumer behavior, involving elements of communication, pricing, retail, and purchase decision. The article shows the lack of productions in indexed magazines in Brazil on this topic and presents opportunities for researchers to deepen this knowledge from the perspective of consumer behavior. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-05-14 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Modelos teóricos |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/244207 10.51359/2526-7884.2020.244207 |
url |
https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/244207 |
identifier_str_mv |
10.51359/2526-7884.2020.244207 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/244207/35280 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 CBR - Consumer Behavior Review info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 CBR - Consumer Behavior Review |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Pernambuco |
publisher.none.fl_str_mv |
Universidade Federal de Pernambuco |
dc.source.none.fl_str_mv |
CBR - Consumer Behavior Review; Vol. 4 No. 2 (2020): may-august; 162-175 CBR - Consumer Behavior Review; v. 4 n. 2 (2020): maio-agosto; 162-175 2526-7884 reponame:Consumer Behavior Review instname:Universidade Federal de Pernambuco (UFPE) instacron:UFPE |
instname_str |
Universidade Federal de Pernambuco (UFPE) |
instacron_str |
UFPE |
institution |
UFPE |
reponame_str |
Consumer Behavior Review |
collection |
Consumer Behavior Review |
repository.name.fl_str_mv |
Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE) |
repository.mail.fl_str_mv |
cbr@ufpe.br||periodicos.ufpe@ufpe.br |
_version_ |
1797220395851448320 |