Critérios competitivos considerados na aquisição de sementes de milho híbrido na região sul de Goiás
Autor(a) principal: | |
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Data de Publicação: | 2009 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório Institucional da UFPel - Guaiaca |
Texto Completo: | http://repositorio.ufpel.edu.br/handle/ri/1484 |
Resumo: | The yield of a corn crop is the result of the genetic potential of seeds and planting site conditions, in addition, crop management. The correct choice of the seed may be reason for success or failure of the crop. For the ideal choice of a seed, some criteria should be considered at the time of purchase. An applied research has been conducted with closed questions, which provided the researcher greater knowledge about the research problem. Two hundred (200) farmers were interviewed in the southern State of Goiás, with a questionnaire of seventeen questions relating to the supply of seeds and the degree of importance assigned by customers. The competitive criteria speed, uniformity of germination and emergence of seed purchased (quality of the seed), the fact that the seed has already come treated, availability of seed in the field, on the day and time scheduled for the beginning of the sowing and reliability of the company in relation to commitments are well valued by customers. To identify the company's performance ahead of direct competitors, information were used from the departments of marketing, sales and research of the company, as well as directors and managers of sales of three distributors of seeds (resale) of the region studied. From the analysis of information through the Matrix "Importance - Performance" Slack (2002) adapted by Kohls (2004), it was possible to propose specific strategies for each problem noted with the aim of improving the company's position in the market before their competitors. It suggested a campaign of social marketing for that the customer values the company's performance according to some competitive criteria. It was also emphasized the need to establish partnerships in different departments of the company to solve short-term competitive position of the criteria in the areas of urgent action and improvement. |
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Favero, Marcus Wilson Alveshttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4790093Y9Kohls, Volnei Krausehttp://lattes.cnpq.br/4262277192196453Baudet, Leopoldohttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4721455Y2Schuch, Luis Osmar Bragahttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4765278D9Zimmer, Paulo Dejalma2014-08-20T13:44:44Z2009-11-102014-08-20T13:44:44Z2009-06-23FAVERO, Marcus Wilson Alves. Competitive criteria considered for hybrid seedcorn aquisicin in south Goiás. 2009. 45 f. Dissertação (Mestrado em Agronomia) - Universidade Federal de Pelotas, Pelotas, 2009.http://repositorio.ufpel.edu.br/handle/ri/1484The yield of a corn crop is the result of the genetic potential of seeds and planting site conditions, in addition, crop management. The correct choice of the seed may be reason for success or failure of the crop. For the ideal choice of a seed, some criteria should be considered at the time of purchase. An applied research has been conducted with closed questions, which provided the researcher greater knowledge about the research problem. Two hundred (200) farmers were interviewed in the southern State of Goiás, with a questionnaire of seventeen questions relating to the supply of seeds and the degree of importance assigned by customers. The competitive criteria speed, uniformity of germination and emergence of seed purchased (quality of the seed), the fact that the seed has already come treated, availability of seed in the field, on the day and time scheduled for the beginning of the sowing and reliability of the company in relation to commitments are well valued by customers. To identify the company's performance ahead of direct competitors, information were used from the departments of marketing, sales and research of the company, as well as directors and managers of sales of three distributors of seeds (resale) of the region studied. From the analysis of information through the Matrix "Importance - Performance" Slack (2002) adapted by Kohls (2004), it was possible to propose specific strategies for each problem noted with the aim of improving the company's position in the market before their competitors. It suggested a campaign of social marketing for that the customer values the company's performance according to some competitive criteria. It was also emphasized the need to establish partnerships in different departments of the company to solve short-term competitive position of the criteria in the areas of urgent action and improvement.O rendimento de uma lavoura de milho é resultado do potencial genético da semente e das condições do local de plantio, além do manejo da lavoura. A escolha correta da semente pode ser razão de sucesso ou insucesso da lavoura. Para a escolha de uma semente ideal, alguns critérios devem ser levados em consideração no momento da compra. Foi realizada uma pesquisa aplicada, com perguntas fechadas, que proveu ao pesquisador maior conhecimento sobre seu problema de pesquisa. Foram entrevistados duzentos (200) agricultores da região sul do estado de Goiás, com um questionário de dezessete perguntas relacionadas ao fornecimento de sementes e o grau de importância atribuído pelos clientes.Os critérios competitivos velocidade, uniformidade da germinação e emergência das sementes adquiridas (qualidade da semente), o fato da semente já vir tratada, disponibilidade da semente no campo, no dia e hora marcada para o início da semeadura e a confiabilidade da empresa em relação aos compromissos assumidos são bem valorizados pelos clientes. Para identificar o desempenho da empresa frente aos concorrentes diretos, utilizou-se das informações dos departamentos de marketing, vendas e pesquisas da empresa, bem como de diretores e gerentes de vendas de três distribuidores de sementes (revendas) da região estudada. A partir da análise das informações através da Matriz Importância Desempenho Slack (2002) adaptada por Kohls (2004), foi possível propor estratégias específicas para cada problema observado, com a finalidade de melhorar a posição da empresa no mercado perante seus competidores. Foi sugerida uma campanha de marketing social para que o cliente valorize o desempenho da empresa em relação a alguns critérios competitivos. Também foi ressaltada a necessidade do estabelecimento de parcerias de diferentes departamentos da empresa para a solução em curto prazo dos critérios competitivos posicionados nas zonas de ação urgente e melhoramento.application/pdfporUniversidade Federal de PelotasPrograma de Pós-Graduação em Ciência e Tecnologia de SementesUFPelBRFaculdade de Agronomia Eliseu MacielMilhoCompetitividadeMatriz SlackCornCompetitivenessSlack matrixCNPQ::CIENCIAS AGRARIAS::AGRONOMIA::FITOTECNIA::PRODUCAO E BENEFICIAMENTO DE SEMENTESCritérios competitivos considerados na aquisição de sementes de milho híbrido na região sul de GoiásCompetitive criteria considered for hybrid seedcorn aquisicin in south Goiásinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFPel - Guaiacainstname:Universidade Federal de Pelotas (UFPEL)instacron:UFPELORIGINALdissertacao_marcus_wilson_alves_favero.pdfapplication/pdf322213http://guaiaca.ufpel.edu.br/xmlui/bitstream/123456789/1484/1/dissertacao_marcus_wilson_alves_favero.pdf2539ece7b29a3d3b23e225025e21ceb7MD51open accessTEXTdissertacao_marcus_wilson_alves_favero.pdf.txtdissertacao_marcus_wilson_alves_favero.pdf.txtExtracted Texttext/plain71896http://guaiaca.ufpel.edu.br/xmlui/bitstream/123456789/1484/2/dissertacao_marcus_wilson_alves_favero.pdf.txt447539ed27b369fa11dff67af20f2594MD52open accessTHUMBNAILdissertacao_marcus_wilson_alves_favero.pdf.jpgdissertacao_marcus_wilson_alves_favero.pdf.jpgGenerated Thumbnailimage/jpeg1396http://guaiaca.ufpel.edu.br/xmlui/bitstream/123456789/1484/3/dissertacao_marcus_wilson_alves_favero.pdf.jpg5f1db2983c4c7933d548b5676624c261MD53open access123456789/14842016-09-27 15:52:07.129open accessoai:guaiaca.ufpel.edu.br:123456789/1484Repositório InstitucionalPUBhttp://repositorio.ufpel.edu.br/oai/requestrippel@ufpel.edu.br || repositorio@ufpel.edu.br || aline.batista@ufpel.edu.bropendoar:2016-09-27T18:52:07Repositório Institucional da UFPel - Guaiaca - Universidade Federal de Pelotas (UFPEL)false |
dc.title.por.fl_str_mv |
Critérios competitivos considerados na aquisição de sementes de milho híbrido na região sul de Goiás |
dc.title.alternative.eng.fl_str_mv |
Competitive criteria considered for hybrid seedcorn aquisicin in south Goiás |
title |
Critérios competitivos considerados na aquisição de sementes de milho híbrido na região sul de Goiás |
spellingShingle |
Critérios competitivos considerados na aquisição de sementes de milho híbrido na região sul de Goiás Favero, Marcus Wilson Alves Milho Competitividade Matriz Slack Corn Competitiveness Slack matrix CNPQ::CIENCIAS AGRARIAS::AGRONOMIA::FITOTECNIA::PRODUCAO E BENEFICIAMENTO DE SEMENTES |
title_short |
Critérios competitivos considerados na aquisição de sementes de milho híbrido na região sul de Goiás |
title_full |
Critérios competitivos considerados na aquisição de sementes de milho híbrido na região sul de Goiás |
title_fullStr |
Critérios competitivos considerados na aquisição de sementes de milho híbrido na região sul de Goiás |
title_full_unstemmed |
Critérios competitivos considerados na aquisição de sementes de milho híbrido na região sul de Goiás |
title_sort |
Critérios competitivos considerados na aquisição de sementes de milho híbrido na região sul de Goiás |
author |
Favero, Marcus Wilson Alves |
author_facet |
Favero, Marcus Wilson Alves |
author_role |
author |
dc.contributor.advisorLattes.por.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4790093Y9 |
dc.contributor.referees1.pt_BR.fl_str_mv |
Baudet, Leopoldo |
dc.contributor.referees1ID.por.fl_str_mv |
|
dc.contributor.referees1Lattes.por.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4721455Y2 |
dc.contributor.referees2.pt_BR.fl_str_mv |
Schuch, Luis Osmar Braga |
dc.contributor.referees2ID.por.fl_str_mv |
|
dc.contributor.referees2Lattes.por.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4765278D9 |
dc.contributor.author.fl_str_mv |
Favero, Marcus Wilson Alves |
dc.contributor.advisor-co1.fl_str_mv |
Kohls, Volnei Krause |
dc.contributor.advisor-co1Lattes.fl_str_mv |
http://lattes.cnpq.br/4262277192196453 |
dc.contributor.advisor1.fl_str_mv |
Zimmer, Paulo Dejalma |
contributor_str_mv |
Kohls, Volnei Krause Zimmer, Paulo Dejalma |
dc.subject.por.fl_str_mv |
Milho Competitividade Matriz Slack |
topic |
Milho Competitividade Matriz Slack Corn Competitiveness Slack matrix CNPQ::CIENCIAS AGRARIAS::AGRONOMIA::FITOTECNIA::PRODUCAO E BENEFICIAMENTO DE SEMENTES |
dc.subject.eng.fl_str_mv |
Corn Competitiveness Slack matrix |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS AGRARIAS::AGRONOMIA::FITOTECNIA::PRODUCAO E BENEFICIAMENTO DE SEMENTES |
description |
The yield of a corn crop is the result of the genetic potential of seeds and planting site conditions, in addition, crop management. The correct choice of the seed may be reason for success or failure of the crop. For the ideal choice of a seed, some criteria should be considered at the time of purchase. An applied research has been conducted with closed questions, which provided the researcher greater knowledge about the research problem. Two hundred (200) farmers were interviewed in the southern State of Goiás, with a questionnaire of seventeen questions relating to the supply of seeds and the degree of importance assigned by customers. The competitive criteria speed, uniformity of germination and emergence of seed purchased (quality of the seed), the fact that the seed has already come treated, availability of seed in the field, on the day and time scheduled for the beginning of the sowing and reliability of the company in relation to commitments are well valued by customers. To identify the company's performance ahead of direct competitors, information were used from the departments of marketing, sales and research of the company, as well as directors and managers of sales of three distributors of seeds (resale) of the region studied. From the analysis of information through the Matrix "Importance - Performance" Slack (2002) adapted by Kohls (2004), it was possible to propose specific strategies for each problem noted with the aim of improving the company's position in the market before their competitors. It suggested a campaign of social marketing for that the customer values the company's performance according to some competitive criteria. It was also emphasized the need to establish partnerships in different departments of the company to solve short-term competitive position of the criteria in the areas of urgent action and improvement. |
publishDate |
2009 |
dc.date.available.fl_str_mv |
2009-11-10 2014-08-20T13:44:44Z |
dc.date.issued.fl_str_mv |
2009-06-23 |
dc.date.accessioned.fl_str_mv |
2014-08-20T13:44:44Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
FAVERO, Marcus Wilson Alves. Competitive criteria considered for hybrid seedcorn aquisicin in south Goiás. 2009. 45 f. Dissertação (Mestrado em Agronomia) - Universidade Federal de Pelotas, Pelotas, 2009. |
dc.identifier.uri.fl_str_mv |
http://repositorio.ufpel.edu.br/handle/ri/1484 |
identifier_str_mv |
FAVERO, Marcus Wilson Alves. Competitive criteria considered for hybrid seedcorn aquisicin in south Goiás. 2009. 45 f. Dissertação (Mestrado em Agronomia) - Universidade Federal de Pelotas, Pelotas, 2009. |
url |
http://repositorio.ufpel.edu.br/handle/ri/1484 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Pelotas |
dc.publisher.program.fl_str_mv |
Programa de Pós-Graduação em Ciência e Tecnologia de Sementes |
dc.publisher.initials.fl_str_mv |
UFPel |
dc.publisher.country.fl_str_mv |
BR |
dc.publisher.department.fl_str_mv |
Faculdade de Agronomia Eliseu Maciel |
publisher.none.fl_str_mv |
Universidade Federal de Pelotas |
dc.source.none.fl_str_mv |
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