A wave of metaphors: image and visual metaphors in cartoons from a cognitive-discursive perspective

Detalhes bibliográficos
Autor(a) principal: Vereza, Solange Coelho
Data de Publicação: 2021
Outros Autores: Dienstbach , Dalby
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Revista da ABRALIN (Online)
Texto Completo: https://revista.abralin.org/index.php/abralin/article/view/2005
Resumo: This paper aligns with a field of research that deals with the use of multimodal metaphors from a cognitive-discursive perspective. In this context, we aim to investigate the role played by images in the instantiation of cross-domain mappings in a particular genre. Specifically, we describe and analyze the cognitive-discursive nature and functioning of visual metaphors in political and social cartoons. This paper first explores the concepts of image schemas, image metaphors, and visual metaphors, as well as the notion of metaphoricity in discourse. We then carry out the analysis of multimodal metaphors in a corpus of editorial cartoons that depict the Covid-19 pandemic, and other related issues within social and political contexts. Some of our findings suggest that cartoons often evoke multilayered off-line frames, image metaphors and conceptual metaphors in order to enhance the persuasive power of their semiotic arrangement, especially by inviting their audience to actively participate in meaning-construction processes
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spelling A wave of metaphors: image and visual metaphors in cartoons from a cognitive-discursive perspectiveA wave of metaphors: image and visual metaphors in cartoons from a cognitive-discursive perspectiveImage schemataMultimodal metaphorVisual metaphorPolitical cartoonsImage schemataMultimodal metaphorVisual metaphorPolitical cartoonsThis paper aligns with a field of research that deals with the use of multimodal metaphors from a cognitive-discursive perspective. In this context, we aim to investigate the role played by images in the instantiation of cross-domain mappings in a particular genre. Specifically, we describe and analyze the cognitive-discursive nature and functioning of visual metaphors in political and social cartoons. This paper first explores the concepts of image schemas, image metaphors, and visual metaphors, as well as the notion of metaphoricity in discourse. We then carry out the analysis of multimodal metaphors in a corpus of editorial cartoons that depict the Covid-19 pandemic, and other related issues within social and political contexts. Some of our findings suggest that cartoons often evoke multilayered off-line frames, image metaphors and conceptual metaphors in order to enhance the persuasive power of their semiotic arrangement, especially by inviting their audience to actively participate in meaning-construction processesThis paper aligns with a field of research that deals with the use of multimodal metaphors from a cognitive-discursive perspective. In this context, we aim to investigate the role played by images in the instantiation of cross-domain mappings in a particular genre. Specifically, we describe and analyze the cognitive-discursive nature and functioning of visual metaphors in political and social cartoons. This paper first explores the concepts of image schemas, image metaphors, and visual metaphors, as well as the notion of metaphoricity in discourse. We then carry out the analysis of multimodal metaphors in a corpus of editorial cartoons that depict the Covid-19 pandemic, and other related issues within social and political contexts. Some of our findings suggest that cartoons often evoke multilayered off-line frames, image metaphors and conceptual metaphors in order to enhance the persuasive power of their semiotic arrangement, especially by inviting their audience to actively participate in meaning-construction processesAssociação Brasileira de Linguística2021-12-07info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionDossiês Temáticos 2021application/pdfapplication/pdfhttps://revista.abralin.org/index.php/abralin/article/view/200510.25189/rabralin.v20i3.2005Revista da ABRALIN; V. 20, N. 3 (2021); 874-899Revista da ABRALIN; V. 20, N. 3 (2021); 874-8990102-715810.25189/rabralin.v20i3reponame:Revista da ABRALIN (Online)instname:Universidade Federal do Paraná (UFPR)instacron:UFPRporenghttps://revista.abralin.org/index.php/abralin/article/view/2005/2531https://revista.abralin.org/index.php/abralin/article/view/2005/2556Copyright (c) 2021 Solange Coelho Vereza, Dalby Dienstbach info:eu-repo/semantics/openAccessVereza, Solange CoelhoDienstbach , Dalby 2021-12-07T19:48:34Zoai:ojs.revista.ojs.abralin.org:article/2005Revistahttps://revista.abralin.org/index.php/abralinPUBhttps://revista.abralin.org/index.php/abralin/oairkofreitag@uol.com.br || ra@abralin.org2178-76031678-1805opendoar:2021-12-07T19:48:34Revista da ABRALIN (Online) - Universidade Federal do Paraná (UFPR)false
dc.title.none.fl_str_mv A wave of metaphors: image and visual metaphors in cartoons from a cognitive-discursive perspective
A wave of metaphors: image and visual metaphors in cartoons from a cognitive-discursive perspective
title A wave of metaphors: image and visual metaphors in cartoons from a cognitive-discursive perspective
spellingShingle A wave of metaphors: image and visual metaphors in cartoons from a cognitive-discursive perspective
Vereza, Solange Coelho
Image schemata
Multimodal metaphor
Visual metaphor
Political cartoons
Image schemata
Multimodal metaphor
Visual metaphor
Political cartoons
title_short A wave of metaphors: image and visual metaphors in cartoons from a cognitive-discursive perspective
title_full A wave of metaphors: image and visual metaphors in cartoons from a cognitive-discursive perspective
title_fullStr A wave of metaphors: image and visual metaphors in cartoons from a cognitive-discursive perspective
title_full_unstemmed A wave of metaphors: image and visual metaphors in cartoons from a cognitive-discursive perspective
title_sort A wave of metaphors: image and visual metaphors in cartoons from a cognitive-discursive perspective
author Vereza, Solange Coelho
author_facet Vereza, Solange Coelho
Dienstbach , Dalby
author_role author
author2 Dienstbach , Dalby
author2_role author
dc.contributor.author.fl_str_mv Vereza, Solange Coelho
Dienstbach , Dalby
dc.subject.por.fl_str_mv Image schemata
Multimodal metaphor
Visual metaphor
Political cartoons
Image schemata
Multimodal metaphor
Visual metaphor
Political cartoons
topic Image schemata
Multimodal metaphor
Visual metaphor
Political cartoons
Image schemata
Multimodal metaphor
Visual metaphor
Political cartoons
description This paper aligns with a field of research that deals with the use of multimodal metaphors from a cognitive-discursive perspective. In this context, we aim to investigate the role played by images in the instantiation of cross-domain mappings in a particular genre. Specifically, we describe and analyze the cognitive-discursive nature and functioning of visual metaphors in political and social cartoons. This paper first explores the concepts of image schemas, image metaphors, and visual metaphors, as well as the notion of metaphoricity in discourse. We then carry out the analysis of multimodal metaphors in a corpus of editorial cartoons that depict the Covid-19 pandemic, and other related issues within social and political contexts. Some of our findings suggest that cartoons often evoke multilayered off-line frames, image metaphors and conceptual metaphors in order to enhance the persuasive power of their semiotic arrangement, especially by inviting their audience to actively participate in meaning-construction processes
publishDate 2021
dc.date.none.fl_str_mv 2021-12-07
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Dossiês Temáticos 2021
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revista.abralin.org/index.php/abralin/article/view/2005
10.25189/rabralin.v20i3.2005
url https://revista.abralin.org/index.php/abralin/article/view/2005
identifier_str_mv 10.25189/rabralin.v20i3.2005
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://revista.abralin.org/index.php/abralin/article/view/2005/2531
https://revista.abralin.org/index.php/abralin/article/view/2005/2556
dc.rights.driver.fl_str_mv Copyright (c) 2021 Solange Coelho Vereza, Dalby Dienstbach
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Solange Coelho Vereza, Dalby Dienstbach
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Associação Brasileira de Linguística
publisher.none.fl_str_mv Associação Brasileira de Linguística
dc.source.none.fl_str_mv Revista da ABRALIN; V. 20, N. 3 (2021); 874-899
Revista da ABRALIN; V. 20, N. 3 (2021); 874-899
0102-7158
10.25189/rabralin.v20i3
reponame:Revista da ABRALIN (Online)
instname:Universidade Federal do Paraná (UFPR)
instacron:UFPR
instname_str Universidade Federal do Paraná (UFPR)
instacron_str UFPR
institution UFPR
reponame_str Revista da ABRALIN (Online)
collection Revista da ABRALIN (Online)
repository.name.fl_str_mv Revista da ABRALIN (Online) - Universidade Federal do Paraná (UFPR)
repository.mail.fl_str_mv rkofreitag@uol.com.br || ra@abralin.org
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