The meanings of diagrams in the business strategies of extractive capitalism
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Data de Publicação: | 2024 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Sociologias (Online) |
Texto Completo: | https://seer.ufrgs.br/index.php/sociologias/article/view/119818 |
Resumo: | The objective of the work is to understand the “political geometry” of the imagery representation present in the production and dissemination strategies of diagrams conveyed by companies of neo-extractivist capitalism. Therefore, the role of diagrammatic visuality in the dissemination of a mythological and non-conflicting representation of the social space will be discussed, analyzing, in particular, the corporate strategies for building consent in extramural spaces where the discourse of corporate social responsibility and sustainability is inserted. The article is based on the collection and analysis of diagrams published in the Sustainability and Corporate Social Responsibility Reports of four large corporations in the mineral extraction sector whose publication was carried out in a five-year period, between 2015 and 2020. Furthermore, it draws on the analysis of documents produced by the ICMM - International Council on Mining and Metals, seeking to scrutinize the role played by diagrams in formatting favorable environments to neutralize dissent and contestation of mining ventures. Based on the research, it can be indicated that the diagrams have been used as mechanisms to capture adherence, neutralize nonconformities and seduce affected communities. |
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The meanings of diagrams in the business strategies of extractive capitalismLos significados de los diagramas en las estrategias empresariales del capitalismo extractivoOs sentidos dos diagramas nas estratégias empresariais do capitalismo extrativistadiagramasestratégias empresariaiscapitalismo extrativistaresponsabilidade social empresarialdiagramsbusiness strategiesextractivist capitalismcorporate social responsibilitydiagramasestrategias empresarialescapitalismo extractivoresponsabilidad social corporativaThe objective of the work is to understand the “political geometry” of the imagery representation present in the production and dissemination strategies of diagrams conveyed by companies of neo-extractivist capitalism. Therefore, the role of diagrammatic visuality in the dissemination of a mythological and non-conflicting representation of the social space will be discussed, analyzing, in particular, the corporate strategies for building consent in extramural spaces where the discourse of corporate social responsibility and sustainability is inserted. The article is based on the collection and analysis of diagrams published in the Sustainability and Corporate Social Responsibility Reports of four large corporations in the mineral extraction sector whose publication was carried out in a five-year period, between 2015 and 2020. Furthermore, it draws on the analysis of documents produced by the ICMM - International Council on Mining and Metals, seeking to scrutinize the role played by diagrams in formatting favorable environments to neutralize dissent and contestation of mining ventures. Based on the research, it can be indicated that the diagrams have been used as mechanisms to capture adherence, neutralize nonconformities and seduce affected communities.El objetivo del trabajo es comprender la “geometría política” de la representación de imágenes presente en las estrategias de producción y difusión de diagramas transmitidas por las empresas del capitalismo extractivo. Para ello, se discute el papel de la visualidad esquemática en la difusión de una representación mitológica y no conflictiva del espacio social, analizando, en particular, las estrategias empresariales que operan en la construcción imaginaria de espacios extramuros como socialmente armoniosos y ambientalmente sostenibles. El artículo se sustenta en la recopilación y análisis de diagramas publicados en los informes de sustentabilidad y responsabilidad social corporativa de cuatro grandes corporaciones del sector extractivo minero, cuya publicación se realizó durante un período de cinco años, entre 2015 y 2020. Además, se basa en el análisis de documentos elaborados por el ICMM – Consejo Internacional de Minería y Metales, buscando analizar el papel desempeñado por los diagramas en la configuración de ambientes favorables a la neutralización de la disidencia y la oposición a los emprendimientos mineros. Con base en la investigación se puede indicar que los diagramas han sido utilizados como mecanismos para captar la adherencia, neutralizar el inconformismo y seducir a las comunidades afectadas.O objetivo do trabalho é compreender a “geometria política” da representação imagética presente nas estratégias de produção e divulgação de diagramas veiculados por empresas do capitalismo extrativista. Para tanto, discute-se o papel da visualidade diagramática na difusão de uma representação mitológica e não conflituosa do espaço social, analisando, em particular, as estratégias empresariais que operam na construção imagética dos espaços extramuros como socialmente harmônicos e ambientalmente sustentáveis. O artigo está ancorado na coleta e análise de diagramas veiculados nos relatórios de sustentabilidade e responsabilidade social empresarial de quatro grandes corporações do setor extrativo mineral cuja publicação foi realizada no intervalo de cinco anos, compreendidos entre 2015 e 2020. Ademais, nutre-se da análise de documentos produzidos pelo ICMM – International Council on Mining and Metals, procurando esmiuçar o papel desempenhado pelos diagramas na formatação de ambientes favoráveis à neutralização da dissidência e da contestação aos empreendimentos minerários. Com base na pesquisa, pode-se indicar que os diagramas têm sido utilizados como mecanismos de captura de adesão, neutralização dos inconformismos e sedução das comunidades afetadas.Programa de Pós-Graduação em Sociologia da Universidade Federal do Rio Grande do Sul2024-02-21info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersion"Avaliado pelos pares"application/pdfhttps://seer.ufrgs.br/index.php/sociologias/article/view/11981810.1590/18070337-119818SOCIOLOGIAS; Vol. 26 (2024): Volume Único; e-soc119818SOCIOLOGIAS; Vol. 26 (2024): Volume Único; e-soc119818Sociologias; Vol. 26 (2024): Volume Único; e-soc119818Sociologias; v. 26 (2024): Volume Único; e-soc1198181807-03371517-4522reponame:Sociologias (Online)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/sociologias/article/view/119818/91402Copyright (c) 2024 Wendell Ficher Teixeira Assis, Henri Acselradhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessAssis, Wendell Ficher TeixeiraAcselrad, Henri2024-02-21T13:44:51Zoai:seer.ufrgs.br:article/119818Revistahttps://seer.ufrgs.br/sociologiasPUBhttps://seer.ufrgs.br/sociologias/oai||revsoc@ufrgs.br1807-03371517-4522opendoar:2024-02-21T13:44:51Sociologias (Online) - Universidade Federal do Rio Grande do Sul (UFRGS)false |
dc.title.none.fl_str_mv |
The meanings of diagrams in the business strategies of extractive capitalism Los significados de los diagramas en las estrategias empresariales del capitalismo extractivo Os sentidos dos diagramas nas estratégias empresariais do capitalismo extrativista |
title |
The meanings of diagrams in the business strategies of extractive capitalism |
spellingShingle |
The meanings of diagrams in the business strategies of extractive capitalism Assis, Wendell Ficher Teixeira diagramas estratégias empresariais capitalismo extrativista responsabilidade social empresarial diagrams business strategies extractivist capitalism corporate social responsibility diagramas estrategias empresariales capitalismo extractivo responsabilidad social corporativa |
title_short |
The meanings of diagrams in the business strategies of extractive capitalism |
title_full |
The meanings of diagrams in the business strategies of extractive capitalism |
title_fullStr |
The meanings of diagrams in the business strategies of extractive capitalism |
title_full_unstemmed |
The meanings of diagrams in the business strategies of extractive capitalism |
title_sort |
The meanings of diagrams in the business strategies of extractive capitalism |
author |
Assis, Wendell Ficher Teixeira |
author_facet |
Assis, Wendell Ficher Teixeira Acselrad, Henri |
author_role |
author |
author2 |
Acselrad, Henri |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Assis, Wendell Ficher Teixeira Acselrad, Henri |
dc.subject.por.fl_str_mv |
diagramas estratégias empresariais capitalismo extrativista responsabilidade social empresarial diagrams business strategies extractivist capitalism corporate social responsibility diagramas estrategias empresariales capitalismo extractivo responsabilidad social corporativa |
topic |
diagramas estratégias empresariais capitalismo extrativista responsabilidade social empresarial diagrams business strategies extractivist capitalism corporate social responsibility diagramas estrategias empresariales capitalismo extractivo responsabilidad social corporativa |
description |
The objective of the work is to understand the “political geometry” of the imagery representation present in the production and dissemination strategies of diagrams conveyed by companies of neo-extractivist capitalism. Therefore, the role of diagrammatic visuality in the dissemination of a mythological and non-conflicting representation of the social space will be discussed, analyzing, in particular, the corporate strategies for building consent in extramural spaces where the discourse of corporate social responsibility and sustainability is inserted. The article is based on the collection and analysis of diagrams published in the Sustainability and Corporate Social Responsibility Reports of four large corporations in the mineral extraction sector whose publication was carried out in a five-year period, between 2015 and 2020. Furthermore, it draws on the analysis of documents produced by the ICMM - International Council on Mining and Metals, seeking to scrutinize the role played by diagrams in formatting favorable environments to neutralize dissent and contestation of mining ventures. Based on the research, it can be indicated that the diagrams have been used as mechanisms to capture adherence, neutralize nonconformities and seduce affected communities. |
publishDate |
2024 |
dc.date.none.fl_str_mv |
2024-02-21 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion "Avaliado pelos pares" |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://seer.ufrgs.br/index.php/sociologias/article/view/119818 10.1590/18070337-119818 |
url |
https://seer.ufrgs.br/index.php/sociologias/article/view/119818 |
identifier_str_mv |
10.1590/18070337-119818 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://seer.ufrgs.br/index.php/sociologias/article/view/119818/91402 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2024 Wendell Ficher Teixeira Assis, Henri Acselrad http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2024 Wendell Ficher Teixeira Assis, Henri Acselrad http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Programa de Pós-Graduação em Sociologia da Universidade Federal do Rio Grande do Sul |
publisher.none.fl_str_mv |
Programa de Pós-Graduação em Sociologia da Universidade Federal do Rio Grande do Sul |
dc.source.none.fl_str_mv |
SOCIOLOGIAS; Vol. 26 (2024): Volume Único; e-soc119818 SOCIOLOGIAS; Vol. 26 (2024): Volume Único; e-soc119818 Sociologias; Vol. 26 (2024): Volume Único; e-soc119818 Sociologias; v. 26 (2024): Volume Único; e-soc119818 1807-0337 1517-4522 reponame:Sociologias (Online) instname:Universidade Federal do Rio Grande do Sul (UFRGS) instacron:UFRGS |
instname_str |
Universidade Federal do Rio Grande do Sul (UFRGS) |
instacron_str |
UFRGS |
institution |
UFRGS |
reponame_str |
Sociologias (Online) |
collection |
Sociologias (Online) |
repository.name.fl_str_mv |
Sociologias (Online) - Universidade Federal do Rio Grande do Sul (UFRGS) |
repository.mail.fl_str_mv |
||revsoc@ufrgs.br |
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1799766138848018432 |