TECHNOLOGICAL TRANSFORMATION AND COMPETITIVE STRATEGY: A MULTICASE STUDY

Detalhes bibliográficos
Autor(a) principal: Moraes Zouain, Deborah
Data de Publicação: 2013
Outros Autores: de Oliveira Martins Filho, Edison
Tipo de documento: Artigo
Idioma: por
Título da fonte: REAd (Porto Alegre. Online)
Texto Completo: https://seer.ufrgs.br/index.php/read/article/view/42547
Resumo: The objective of this multicase study was to evaluate the relations between competitiveness, strategy and technological innovation. Another proposal was to identify the process of insertion of the technological variable in the strategic formulation of four organizations representing sectors like cellulose, siderurgy, pharmaceuticals and nuclear energy. Three different levels were verified in the insertion of the technological variable in the strategic management of the organizations studied: strategic analysis, strategic decisions and strategic implementation. The main technology sources usually employed by these organizations were also identified. Finally, it is suggested that the five forces microeconomic model of Porter can receive contributions in the sense of incorporating cooperative strategies present in the industrial structure by creating cooperativity indicators.
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spelling TECHNOLOGICAL TRANSFORMATION AND COMPETITIVE STRATEGY: A MULTICASE STUDYTRANSFORMACIÓN TECNOLÓGICA Y ESTRATEGIA COMPETITIVA: UN ESTUDIO MULTICASOTRANSFORMAÇÃO TECNOLÓGICA E ESTRATÉGIA COMPETITIVA: UM ESTUDO MULTICASOCompetitivenessTechnological InnovationCompetitividadInnovación TecnológicaCompetitividadeInovação TecnológicaThe objective of this multicase study was to evaluate the relations between competitiveness, strategy and technological innovation. Another proposal was to identify the process of insertion of the technological variable in the strategic formulation of four organizations representing sectors like cellulose, siderurgy, pharmaceuticals and nuclear energy. Three different levels were verified in the insertion of the technological variable in the strategic management of the organizations studied: strategic analysis, strategic decisions and strategic implementation. The main technology sources usually employed by these organizations were also identified. Finally, it is suggested that the five forces microeconomic model of Porter can receive contributions in the sense of incorporating cooperative strategies present in the industrial structure by creating cooperativity indicators.La propuesta de trabajo de este estudio multicaso ha sido evaluar las relaciones existentes entre competitividad, estrategia e innovación tecnológica. También se propuso a identificar como es realizada la inserción de la variable tecnológica en la formulación estratégica de cuatro organizaciones representativas de los sectores de celulose, siderurgía, químico-farmacéutico y nuclear. Se constató que la inserción de la variable tecnológica en la gestión estratégica de las organizaciones estudiadas ocurre en tres niveles distintos: análisis estratégica, decisiones estratégicas y implementación estratégica. También fueron identificadas las principales fuentes de tecnología normalmente utilizadas por esas organizaciones. Por fin se a sugerido que el modelo microeconómico de las cinco fuerzas de Porter puede receber contribuciones en el sentido de incorporar estrategias cooperativas existentes en la estructura industrial por medio de la creación de indicadores de cooperatividad.A proposta de trabalho deste estudo multicaso foi avaliar as relações existentes entre competitividade, estratégia e inovação tecnológica. Também propôs-se a identificar como é realizada a inserção da variável tecnológica na formulação estratégica de quatro organizações representativas dos setores de celulose, siderurgia, químico-farmacêutico e nuclear. Constatou-se que a inserção da variável tecnológica na gestão estratégica das organizações estudadas ocorre em três níveis distintos: análise estratégica, decisões estratégicas e implementação estratégica. Também foram identificadas as principais fontes de tecnologia normalmente utilizadas por essas organizações. Por fim é sugerido que o modelo microeconômico das cinco forças de Porter pode receber contribuições no sentido de incorporar estratégias cooperativas existentes na estrutura industrial por meio da criação de indicadores de cooperatividade.Universidade Federal do Rio Grande do Sul2013-09-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionScientific Article;artículo científico;Avaliado pelos paresartigo científico;application/pdfhttps://seer.ufrgs.br/index.php/read/article/view/42547Electronic Review of Administration; Vol. 10 No. 1 (2004): Edição 37 - jan/fev 2004Revista Electrónica de Administración; Vol. 10 Núm. 1 (2004): Edição 37 - jan/fev 2004Revista Eletrônica de Administração; v. 10 n. 1 (2004): Edição 37 - jan/fev 20041413-23111980-4164reponame:REAd (Porto Alegre. Online)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/read/article/view/42547/26941Moraes Zouain, Deborahde Oliveira Martins Filho, Edisoninfo:eu-repo/semantics/openAccess2013-09-12T17:41:24Zoai:seer.ufrgs.br:article/42547Revistahttp://seer.ufrgs.br/index.php/read/indexPUBhttps://seer.ufrgs.br/read/oaiea_read@ufrgs.br1413-23111413-2311opendoar:2013-09-12T17:41:24REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv TECHNOLOGICAL TRANSFORMATION AND COMPETITIVE STRATEGY: A MULTICASE STUDY
TRANSFORMACIÓN TECNOLÓGICA Y ESTRATEGIA COMPETITIVA: UN ESTUDIO MULTICASO
TRANSFORMAÇÃO TECNOLÓGICA E ESTRATÉGIA COMPETITIVA: UM ESTUDO MULTICASO
title TECHNOLOGICAL TRANSFORMATION AND COMPETITIVE STRATEGY: A MULTICASE STUDY
spellingShingle TECHNOLOGICAL TRANSFORMATION AND COMPETITIVE STRATEGY: A MULTICASE STUDY
Moraes Zouain, Deborah
Competitiveness
Technological Innovation
Competitividad
Innovación Tecnológica
Competitividade
Inovação Tecnológica
title_short TECHNOLOGICAL TRANSFORMATION AND COMPETITIVE STRATEGY: A MULTICASE STUDY
title_full TECHNOLOGICAL TRANSFORMATION AND COMPETITIVE STRATEGY: A MULTICASE STUDY
title_fullStr TECHNOLOGICAL TRANSFORMATION AND COMPETITIVE STRATEGY: A MULTICASE STUDY
title_full_unstemmed TECHNOLOGICAL TRANSFORMATION AND COMPETITIVE STRATEGY: A MULTICASE STUDY
title_sort TECHNOLOGICAL TRANSFORMATION AND COMPETITIVE STRATEGY: A MULTICASE STUDY
author Moraes Zouain, Deborah
author_facet Moraes Zouain, Deborah
de Oliveira Martins Filho, Edison
author_role author
author2 de Oliveira Martins Filho, Edison
author2_role author
dc.contributor.author.fl_str_mv Moraes Zouain, Deborah
de Oliveira Martins Filho, Edison
dc.subject.por.fl_str_mv Competitiveness
Technological Innovation
Competitividad
Innovación Tecnológica
Competitividade
Inovação Tecnológica
topic Competitiveness
Technological Innovation
Competitividad
Innovación Tecnológica
Competitividade
Inovação Tecnológica
description The objective of this multicase study was to evaluate the relations between competitiveness, strategy and technological innovation. Another proposal was to identify the process of insertion of the technological variable in the strategic formulation of four organizations representing sectors like cellulose, siderurgy, pharmaceuticals and nuclear energy. Three different levels were verified in the insertion of the technological variable in the strategic management of the organizations studied: strategic analysis, strategic decisions and strategic implementation. The main technology sources usually employed by these organizations were also identified. Finally, it is suggested that the five forces microeconomic model of Porter can receive contributions in the sense of incorporating cooperative strategies present in the industrial structure by creating cooperativity indicators.
publishDate 2013
dc.date.none.fl_str_mv 2013-09-10
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Scientific Article;
artículo científico;
Avaliado pelos pares
artigo científico;
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/read/article/view/42547
url https://seer.ufrgs.br/index.php/read/article/view/42547
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/read/article/view/42547/26941
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Electronic Review of Administration; Vol. 10 No. 1 (2004): Edição 37 - jan/fev 2004
Revista Electrónica de Administración; Vol. 10 Núm. 1 (2004): Edição 37 - jan/fev 2004
Revista Eletrônica de Administração; v. 10 n. 1 (2004): Edição 37 - jan/fev 2004
1413-2311
1980-4164
reponame:REAd (Porto Alegre. Online)
instname:Universidade Federal do Rio Grande do Sul (UFRGS)
instacron:UFRGS
instname_str Universidade Federal do Rio Grande do Sul (UFRGS)
instacron_str UFRGS
institution UFRGS
reponame_str REAd (Porto Alegre. Online)
collection REAd (Porto Alegre. Online)
repository.name.fl_str_mv REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS)
repository.mail.fl_str_mv ea_read@ufrgs.br
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