FROM THE COMPETITIVE TO THE MANUFACTURING STRATEGY: A THEORETIC APPROACH

Detalhes bibliográficos
Autor(a) principal: Esmeraldo Albuquerque, Marconi Edson
Data de Publicação: 2014
Outros Autores: Cavalcanti da Silva, Francisco Antonio
Tipo de documento: Artigo
Idioma: por
Título da fonte: REAd (Porto Alegre. Online)
Texto Completo: https://seer.ufrgs.br/index.php/read/article/view/44265
Resumo: Due to the great intensity of competition among companies, the definition and the consequent planning of strategies constitute basic necessities for organizations. The strategy works as a guide or reference to support the management in finding solution to certain problems and help reach the established goals. However, the key element for such benefits is the establishment of a competitive advantage, which could be introduced in any department of the company (manufacturing, marketing, etc). According to Hayes & Wheelwright (1984), there has been an enormous recognition that manufacture could be and excellent competitive "weapon", thus, performing a decisive role in creating competitive advantages which are difficult to be imitated by the competitors, making viable the establishment of the companies' competitive objectives. To reach those goals, however, it is necessary the development and the establishment of a strategy in manufacturing which is consistent with the company's competitive strategy. This work presents a theoretical analysis on the competitive strategy and its relation to the manufacturing strategy.
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spelling FROM THE COMPETITIVE TO THE MANUFACTURING STRATEGY: A THEORETIC APPROACHDE LA ESTRATEGIA COMPETITIVA A LA ESTRATEGIA DE MANUFATURA: UN ABORDAJE TEÓRICODA ESTRATÉGIA COMPETITIVA À ESTRATÉGIA DE MANUFATURA: UMA ABORDAGEM TEÓRICACorporate StrategyStrategic Management ProductionManufacturing StrategyEstrategia CorporativaEstrategia FabricaciónEstratégia EmpresarialGestão Estratégica da ProduçãoEstratégia de ManufaturaDue to the great intensity of competition among companies, the definition and the consequent planning of strategies constitute basic necessities for organizations. The strategy works as a guide or reference to support the management in finding solution to certain problems and help reach the established goals. However, the key element for such benefits is the establishment of a competitive advantage, which could be introduced in any department of the company (manufacturing, marketing, etc). According to Hayes & Wheelwright (1984), there has been an enormous recognition that manufacture could be and excellent competitive "weapon", thus, performing a decisive role in creating competitive advantages which are difficult to be imitated by the competitors, making viable the establishment of the companies' competitive objectives. To reach those goals, however, it is necessary the development and the establishment of a strategy in manufacturing which is consistent with the company's competitive strategy. This work presents a theoretical analysis on the competitive strategy and its relation to the manufacturing strategy.Delante de la intensificación de la competencia empresarial, la definición de estrategias y su consecuente planificación constituen necesidades básicas de las organizaciones. La estrategia funciona como guia o referencial, cuyo papel es amparar la administración en la solución de determinados problemas y alcance de metas establecidas. Todavía, el elemento-llave para estas ganacias, de forma sustentada, es la consecución de una ventaja competitiva, que puede estar en cualquier una de sus áreas funcionales (manufactura, marketing, p&d, etc.). Segundo Hayes & Wheelwright (1984), ha tenido un creciente reconocimiento de que la manufactura puede ser una excelente "arma" competitiva, desempeñando, así, decisivo papel en la creación de ventajas competitivas difíciles de imitación por los concurrentes, lo que viabiliza la consecución de los objetivos competitivos de la organización. Entre tanto, la llave para esto es el desarrollo y la implementación de una estrategia de manufactura consistente con la estrategia competitiva de la empresa. Este trabajo presenta un análisis teórico acerca de la estrategia competitiva y su relacionamiento con la estrategia de manufactura.Diante da intensificação da competição empresarial, a definição de estratégias e seu conseqüente planejamento constituem necessidades básicas das organizações. A estratégia funciona como guia ou referencial, cujo papel é amparar a administração na solução de determinados problemas e alcance de metas estabelecidas. Todavia, o elemento-chave para estes ganhos, de forma sustentada, é a consecução de uma vantagem competitiva, que pode estar em qualquer uma de suas áreas funcionais (manufatura, marketing, p&d, etc.). Segundo Hayes & Wheelwright (1984), tem havido um crescente reconhecimento de que a manufatura pode ser uma excelente “arma” competitiva, desempenhando, assim, decisivo papel na criação de vantagens competitivas difíceis de imitação pelos concorrentes, o que viabiliza a consecução dos objetivos competitivos da organização. Entretanto, a chave para isto é o desenvolvimento e a implementação de uma estratégia de manufatura consistente com a estratégia competitiva da empresa. Este trabalho apresenta uma análise teórica acerca da estratégia competitiva e seu relacionamento com a estratégia de manufatura.Universidade Federal do Rio Grande do Sul2014-04-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionscientific articleartículo cientificoAvaliado pelos paresartigo científicoapplication/pdfhttps://seer.ufrgs.br/index.php/read/article/view/44265Electronic Review of Administration; Vol. 8 No. 2 (2002): Edição 26 - Mar/Abr 2002Revista Electrónica de Administración; Vol. 8 Núm. 2 (2002): Edição 26 - Mar/Abr 2002Revista Eletrônica de Administração; v. 8 n. 2 (2002): Edição 26 - Mar/Abr 20021413-23111980-4164reponame:REAd (Porto Alegre. Online)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/read/article/view/44265/28823Esmeraldo Albuquerque, Marconi EdsonCavalcanti da Silva, Francisco Antonioinfo:eu-repo/semantics/openAccess2014-04-10T17:36:46Zoai:seer.ufrgs.br:article/44265Revistahttp://seer.ufrgs.br/index.php/read/indexPUBhttps://seer.ufrgs.br/read/oaiea_read@ufrgs.br1413-23111413-2311opendoar:2014-04-10T17:36:46REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv FROM THE COMPETITIVE TO THE MANUFACTURING STRATEGY: A THEORETIC APPROACH
DE LA ESTRATEGIA COMPETITIVA A LA ESTRATEGIA DE MANUFATURA: UN ABORDAJE TEÓRICO
DA ESTRATÉGIA COMPETITIVA À ESTRATÉGIA DE MANUFATURA: UMA ABORDAGEM TEÓRICA
title FROM THE COMPETITIVE TO THE MANUFACTURING STRATEGY: A THEORETIC APPROACH
spellingShingle FROM THE COMPETITIVE TO THE MANUFACTURING STRATEGY: A THEORETIC APPROACH
Esmeraldo Albuquerque, Marconi Edson
Corporate Strategy
Strategic Management Production
Manufacturing Strategy
Estrategia Corporativa
Estrategia Fabricación
Estratégia Empresarial
Gestão Estratégica da Produção
Estratégia de Manufatura
title_short FROM THE COMPETITIVE TO THE MANUFACTURING STRATEGY: A THEORETIC APPROACH
title_full FROM THE COMPETITIVE TO THE MANUFACTURING STRATEGY: A THEORETIC APPROACH
title_fullStr FROM THE COMPETITIVE TO THE MANUFACTURING STRATEGY: A THEORETIC APPROACH
title_full_unstemmed FROM THE COMPETITIVE TO THE MANUFACTURING STRATEGY: A THEORETIC APPROACH
title_sort FROM THE COMPETITIVE TO THE MANUFACTURING STRATEGY: A THEORETIC APPROACH
author Esmeraldo Albuquerque, Marconi Edson
author_facet Esmeraldo Albuquerque, Marconi Edson
Cavalcanti da Silva, Francisco Antonio
author_role author
author2 Cavalcanti da Silva, Francisco Antonio
author2_role author
dc.contributor.author.fl_str_mv Esmeraldo Albuquerque, Marconi Edson
Cavalcanti da Silva, Francisco Antonio
dc.subject.por.fl_str_mv Corporate Strategy
Strategic Management Production
Manufacturing Strategy
Estrategia Corporativa
Estrategia Fabricación
Estratégia Empresarial
Gestão Estratégica da Produção
Estratégia de Manufatura
topic Corporate Strategy
Strategic Management Production
Manufacturing Strategy
Estrategia Corporativa
Estrategia Fabricación
Estratégia Empresarial
Gestão Estratégica da Produção
Estratégia de Manufatura
description Due to the great intensity of competition among companies, the definition and the consequent planning of strategies constitute basic necessities for organizations. The strategy works as a guide or reference to support the management in finding solution to certain problems and help reach the established goals. However, the key element for such benefits is the establishment of a competitive advantage, which could be introduced in any department of the company (manufacturing, marketing, etc). According to Hayes & Wheelwright (1984), there has been an enormous recognition that manufacture could be and excellent competitive "weapon", thus, performing a decisive role in creating competitive advantages which are difficult to be imitated by the competitors, making viable the establishment of the companies' competitive objectives. To reach those goals, however, it is necessary the development and the establishment of a strategy in manufacturing which is consistent with the company's competitive strategy. This work presents a theoretical analysis on the competitive strategy and its relation to the manufacturing strategy.
publishDate 2014
dc.date.none.fl_str_mv 2014-04-04
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
scientific article
artículo cientifico
Avaliado pelos pares
artigo científico
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/read/article/view/44265
url https://seer.ufrgs.br/index.php/read/article/view/44265
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/read/article/view/44265/28823
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Electronic Review of Administration; Vol. 8 No. 2 (2002): Edição 26 - Mar/Abr 2002
Revista Electrónica de Administración; Vol. 8 Núm. 2 (2002): Edição 26 - Mar/Abr 2002
Revista Eletrônica de Administração; v. 8 n. 2 (2002): Edição 26 - Mar/Abr 2002
1413-2311
1980-4164
reponame:REAd (Porto Alegre. Online)
instname:Universidade Federal do Rio Grande do Sul (UFRGS)
instacron:UFRGS
instname_str Universidade Federal do Rio Grande do Sul (UFRGS)
instacron_str UFRGS
institution UFRGS
reponame_str REAd (Porto Alegre. Online)
collection REAd (Porto Alegre. Online)
repository.name.fl_str_mv REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS)
repository.mail.fl_str_mv ea_read@ufrgs.br
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