INTERNATIONAL BUSINESS STRATEGY: EVIDENCE FROM A TRADING COMPANY THAT OPERATES IN EMERGING ECONOMIES
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REAd (Porto Alegre. Online) |
Texto Completo: | https://seer.ufrgs.br/index.php/read/article/view/38043 |
Resumo: | This case study revisits the questions raised by Peng (2004; 2003) with respect to what drives firm strategy and the determinants of success or failure in international business. Specifically, the study investigates what drives the strategy of a trading company and determines its success in international business. The theoretical framework focuses on trading companies and the triangular relationships between these companies, their clients and their suppliers and on three approaches or bases of strategy in international business, those of industrial competitiveness, firm resources and capabilities, and institutional contexts and transitions. The study, descriptive and qualitative in nature, collected data by means of in-depth interviews, document analysis and non-participant observation during the period from July, 2010 to January, 2011. The firm selected for study is a trading company conducting a large percentage of its total transactions between emerging economies. Results demonstrate that there is no single driver of this trading company strategy. Rather, there was evidence of the use of a variety of strategies, driven at times by the demands of industrial competitiveness, at times by firm resources and capabilities, and at times by institutional conditions. Each driver corresponded to a specific moment in the trajectory of the trading company studied. In addition, there was no evidence neither of a linear chronological order for these drivers, nor of driver obsolescence. On the contrary, the evidence of the study suggests that drivers are cumulative and cyclical, requiring review and even re-thinking when organizational and environmental characteristics undergo change. The determinant of success for the trading company studied was identified as the firm capability to manage the interfaces among firm resources and capabilities, the demands of industrial competitiveness, and institutional conditions and transitions. It is the capability to manage these interfaces that has permitted the firm to overcome the adversities and exploit the business opportunities in emerging economies around the world. |
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INTERNATIONAL BUSINESS STRATEGY: EVIDENCE FROM A TRADING COMPANY THAT OPERATES IN EMERGING ECONOMIESESTRATEGIA EN NEGOCIOS INTERNACIONALES: EVIDENCIA EN UNA TRADING COMPANY QUE ACTUA ENTRE ECONOMIAS EMERGENTESESTRATÉGIA EM NEGÓCIOS INTERNACIONAIS: EVIDÊNCIA EM UMA TRADING COMPANY QUE ATUA ENTRE ECONOMIAS EMERGENTESEstratégiaNegócios InternacionaisEconomias EmergentesTrading CompanyStrategyInternational BusinessEmerging EconomiesTrading Company. This case study revisits the questions raised by Peng (2004; 2003) with respect to what drives firm strategy and the determinants of success or failure in international business. Specifically, the study investigates what drives the strategy of a trading company and determines its success in international business. The theoretical framework focuses on trading companies and the triangular relationships between these companies, their clients and their suppliers and on three approaches or bases of strategy in international business, those of industrial competitiveness, firm resources and capabilities, and institutional contexts and transitions. The study, descriptive and qualitative in nature, collected data by means of in-depth interviews, document analysis and non-participant observation during the period from July, 2010 to January, 2011. The firm selected for study is a trading company conducting a large percentage of its total transactions between emerging economies. Results demonstrate that there is no single driver of this trading company strategy. Rather, there was evidence of the use of a variety of strategies, driven at times by the demands of industrial competitiveness, at times by firm resources and capabilities, and at times by institutional conditions. Each driver corresponded to a specific moment in the trajectory of the trading company studied. In addition, there was no evidence neither of a linear chronological order for these drivers, nor of driver obsolescence. On the contrary, the evidence of the study suggests that drivers are cumulative and cyclical, requiring review and even re-thinking when organizational and environmental characteristics undergo change. The determinant of success for the trading company studied was identified as the firm capability to manage the interfaces among firm resources and capabilities, the demands of industrial competitiveness, and institutional conditions and transitions. It is the capability to manage these interfaces that has permitted the firm to overcome the adversities and exploit the business opportunities in emerging economies around the world. En esa investigación se retoman los cuestionamientos de Peng (2004;2003) a respecto de que direcciona la estrategia de la empresa y que determina el éxito o fracaso en negocios internacionales. Más específicamente, se investiga lo que direccionó la estrategia de una trading company y lo que determinó su éxito en negocios internacionales. El referencial teórico está dividido en dos partes. La primera dice respecto al negocio de la trading company, pautada en la actuación triangular de relación entre trading company, clientes y abastecedores. En la segunda parte se contempla los distintos abordajes o bases de estrategia en negocios internacionales: competición industrial, recursos y capacidades de la empresa y condiciones y transaciones institucionales. El estudio es de naturaleza descriptiva y cualitativa. En la colecta de los datos primarios se utilizó un guía de entrevistas en profundidad, observación directa no participativa y análisis documental, a lo largo de los meses de julio de 2010 a enero de 2011. El caso seleccionado para investigación es una trading company que presenta alto volumen negociado entre economías emergentes. Los resultados evidenciaron que no hay quien direcciona único en la estrategia de la trading company estudiada. Lo que se observó fue una variedad de estrategias basadas ora en competitividad industrial, ora en recursos y capacidades de la empresa, ora en los que direccionan la institución. Cada uno de los que direcciona correspondió, así, a un determinado momento en la trayectoria de la trading company estudiada. De la misma manera, no se observó un orden cronológico linear entre los que direccionan, tampoco la obsolescencia de los que direccionan. Al contrario, las evidencias apuntan que los que direccionan son cumulativos y cíclicos, y necesitan de revisión y, hasta mismo, repensados, en función de atributos organizacionales y de contexto ambiental que se modifican. El determinante de éxito de la trading company estudiada en negocios internacionales entre economías emergentes fue identificado como la capacidad de la empresa en la gerencia de las interfaces entre los recursos y capacidades de la empresa, las demandas de competitividad industrial y las condiciones y transiciones institucionales. Esta capacidad posibilitó a la empresa estudiada superar la dificultad y a explotar oportunidades de negocios en diferentes partes del mundo. No presente estudo retomam-se os questionamentos de Peng (2004; 2003) a respeito do que direciona a estratégia da firma e do que determina o sucesso ou o fracasso em negócios internacionais. Mais especificamente, investiga-se o que direcionou a estratégia de uma trading company e o que determinou o seu sucesso em negócios internacionais. O referencial teórico é dividido em duas partes. A primeira diz respeito ao negócio da trading company, pautada na atuação triangular de relacionamento entre trading company, clientes e fornecedores. Na segunda parte versa-se sobre as distintas abordagens ou bases da estratégia em negócios internacionais: competição industrial, recursos e capacidades da firma e condições e transições institucionais. O estudo é de natureza descritiva e qualitativa. Na coleta dos dados primários foram utilizados roteiro de entrevistas em profundidade, observação direta não participativa e análise documental, ao longo dos meses de julho de 2010 a janeiro de 2011. O caso selecionado para estudo é uma trading company que apresenta elevado volume transacionado entre economias emergentes. Os resultados evidenciaram que não há direcionador único na estratégia da trading company estudada. O que se observou foi uma variedade de estratégias baseadas ora em competitividade industrial, ora em recursos e capacidades da firma, ora em condições institucionais. Cada direcionador correspondeu, assim, a um determinado momento na trajetória da trading company estudada. Da mesma maneira, não foi observada uma ordem cronológica linear entre os direcionadores, tampouco a obsolescência dos direcionadores. Ao contrario, as evidências apontam que os direcionadores são cumulativos e cíclicos, e necessitam ser revisados e, até mesmo, repensados, em função de atributos organizacionais e de contexto ambiental que se modificam. O determinante de sucesso da trading company estudada em negócios internacionais entre economias emergentes foi identificado como a capacidade da firma em gerenciar as interfaces entre os recursos e capacidades da firma, as demandas de competitividade industrial e as condições e transições institucionais. Esta capacidade possibilitou à firma estudada se sobressair à dificuldade e a explorar oportunidades de negócios em diferentes partes do globo. Universidade Federal do Rio Grande do Sul2013-04-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionscientific articleAvaliado pelos paresartigo científicoapplication/pdfhttps://seer.ufrgs.br/index.php/read/article/view/38043Electronic Review of Administration; Vol. 19 No. 1 (2013): Edição 74 - jan/abr 2013; 219-246Revista Electrónica de Administración; Vol. 19 Núm. 1 (2013): Edição 74 - jan/abr 2013; 219-246Revista Eletrônica de Administração; v. 19 n. 1 (2013): Edição 74 - jan/abr 2013; 219-2461413-23111980-4164reponame:REAd (Porto Alegre. Online)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/read/article/view/38043/24542Marini Thomé, KarimMedeiros, Janann JoslinLélis Leal Calegário, Cristinainfo:eu-repo/semantics/openAccess2014-09-01T14:19:09Zoai:seer.ufrgs.br:article/38043Revistahttp://seer.ufrgs.br/index.php/read/indexPUBhttps://seer.ufrgs.br/read/oaiea_read@ufrgs.br1413-23111413-2311opendoar:2014-09-01T14:19:09REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS)false |
dc.title.none.fl_str_mv |
INTERNATIONAL BUSINESS STRATEGY: EVIDENCE FROM A TRADING COMPANY THAT OPERATES IN EMERGING ECONOMIES ESTRATEGIA EN NEGOCIOS INTERNACIONALES: EVIDENCIA EN UNA TRADING COMPANY QUE ACTUA ENTRE ECONOMIAS EMERGENTES ESTRATÉGIA EM NEGÓCIOS INTERNACIONAIS: EVIDÊNCIA EM UMA TRADING COMPANY QUE ATUA ENTRE ECONOMIAS EMERGENTES |
title |
INTERNATIONAL BUSINESS STRATEGY: EVIDENCE FROM A TRADING COMPANY THAT OPERATES IN EMERGING ECONOMIES |
spellingShingle |
INTERNATIONAL BUSINESS STRATEGY: EVIDENCE FROM A TRADING COMPANY THAT OPERATES IN EMERGING ECONOMIES Marini Thomé, Karim Estratégia Negócios Internacionais Economias Emergentes Trading Company Strategy International Business Emerging Economies Trading Company. |
title_short |
INTERNATIONAL BUSINESS STRATEGY: EVIDENCE FROM A TRADING COMPANY THAT OPERATES IN EMERGING ECONOMIES |
title_full |
INTERNATIONAL BUSINESS STRATEGY: EVIDENCE FROM A TRADING COMPANY THAT OPERATES IN EMERGING ECONOMIES |
title_fullStr |
INTERNATIONAL BUSINESS STRATEGY: EVIDENCE FROM A TRADING COMPANY THAT OPERATES IN EMERGING ECONOMIES |
title_full_unstemmed |
INTERNATIONAL BUSINESS STRATEGY: EVIDENCE FROM A TRADING COMPANY THAT OPERATES IN EMERGING ECONOMIES |
title_sort |
INTERNATIONAL BUSINESS STRATEGY: EVIDENCE FROM A TRADING COMPANY THAT OPERATES IN EMERGING ECONOMIES |
author |
Marini Thomé, Karim |
author_facet |
Marini Thomé, Karim Medeiros, Janann Joslin Lélis Leal Calegário, Cristina |
author_role |
author |
author2 |
Medeiros, Janann Joslin Lélis Leal Calegário, Cristina |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Marini Thomé, Karim Medeiros, Janann Joslin Lélis Leal Calegário, Cristina |
dc.subject.por.fl_str_mv |
Estratégia Negócios Internacionais Economias Emergentes Trading Company Strategy International Business Emerging Economies Trading Company. |
topic |
Estratégia Negócios Internacionais Economias Emergentes Trading Company Strategy International Business Emerging Economies Trading Company. |
description |
This case study revisits the questions raised by Peng (2004; 2003) with respect to what drives firm strategy and the determinants of success or failure in international business. Specifically, the study investigates what drives the strategy of a trading company and determines its success in international business. The theoretical framework focuses on trading companies and the triangular relationships between these companies, their clients and their suppliers and on three approaches or bases of strategy in international business, those of industrial competitiveness, firm resources and capabilities, and institutional contexts and transitions. The study, descriptive and qualitative in nature, collected data by means of in-depth interviews, document analysis and non-participant observation during the period from July, 2010 to January, 2011. The firm selected for study is a trading company conducting a large percentage of its total transactions between emerging economies. Results demonstrate that there is no single driver of this trading company strategy. Rather, there was evidence of the use of a variety of strategies, driven at times by the demands of industrial competitiveness, at times by firm resources and capabilities, and at times by institutional conditions. Each driver corresponded to a specific moment in the trajectory of the trading company studied. In addition, there was no evidence neither of a linear chronological order for these drivers, nor of driver obsolescence. On the contrary, the evidence of the study suggests that drivers are cumulative and cyclical, requiring review and even re-thinking when organizational and environmental characteristics undergo change. The determinant of success for the trading company studied was identified as the firm capability to manage the interfaces among firm resources and capabilities, the demands of industrial competitiveness, and institutional conditions and transitions. It is the capability to manage these interfaces that has permitted the firm to overcome the adversities and exploit the business opportunities in emerging economies around the world. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-04-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion scientific article Avaliado pelos pares artigo científico |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://seer.ufrgs.br/index.php/read/article/view/38043 |
url |
https://seer.ufrgs.br/index.php/read/article/view/38043 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://seer.ufrgs.br/index.php/read/article/view/38043/24542 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal do Rio Grande do Sul |
publisher.none.fl_str_mv |
Universidade Federal do Rio Grande do Sul |
dc.source.none.fl_str_mv |
Electronic Review of Administration; Vol. 19 No. 1 (2013): Edição 74 - jan/abr 2013; 219-246 Revista Electrónica de Administración; Vol. 19 Núm. 1 (2013): Edição 74 - jan/abr 2013; 219-246 Revista Eletrônica de Administração; v. 19 n. 1 (2013): Edição 74 - jan/abr 2013; 219-246 1413-2311 1980-4164 reponame:REAd (Porto Alegre. Online) instname:Universidade Federal do Rio Grande do Sul (UFRGS) instacron:UFRGS |
instname_str |
Universidade Federal do Rio Grande do Sul (UFRGS) |
instacron_str |
UFRGS |
institution |
UFRGS |
reponame_str |
REAd (Porto Alegre. Online) |
collection |
REAd (Porto Alegre. Online) |
repository.name.fl_str_mv |
REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS) |
repository.mail.fl_str_mv |
ea_read@ufrgs.br |
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1789438674093473792 |