STRATEGIC MODEL OF VIRTUAL SHOP WHEREAS TRUST AND USABILITY CHARACTERISTICS

• Autor(a) principal: Schripsema, Allard
• Data de Publicação: 2013
• Outros Autores: Vanti, Adolfo Alberto
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: REAd (Porto Alegre. Online)
• Texto Completo: https://seer.ufrgs.br/index.php/read/article/view/40163
• topic: E-commerce; Balanced Scorecard; Strategy Maps; E-business; Virtual Store; Trust; Usability; Comercio electrónico; Balanced Scorecard (BSC); Mapas estratégicos; Negocios Electrónicos; Tienda Virtual; Confianza; Usabilidad; Comércio eletrônico; Balanced Scorecard (BSC); Mapas Estratégicos; Negócios Eletrônicos; Loja Virtual; Confiança; Usabilidade

Electronic Business is growing significantly, especially in the área of E-commerce. Businesses who do not master this kind of technology wish to use it, but limit themselves to simple solutions which generate little competitively. This work develops strategic model for a virtual store, contemplating the characteristics of trust and usability. With these characteristics a strategic map was constructed on the level of internal processes, separating front-office and back-office. The necessity for strategic information becomes clear through the relation of strategic objectives. Through the purchasing-process of the online client, it was possible to define the website’s modules and its management modules. The internal processes modules were defined to get more integration with all the system. To accompany the results of the processes on strategic level, a set of modules was defined which obtains data from different sources and which offers the possibility to visualize this data through  scorecards.