THE COMPETITIVE ENVIRONMENT ANALYSIS AS DETERMINANT OF THE STRATEGIC CHOICES IN AGRIBUSINESS: A CASE STUDY IN A POULTRY INDUSTRY FIRM

Detalhes bibliográficos
Autor(a) principal: Pedrozo, Eugênio Ávila
Data de Publicação: 2009
Outros Autores: Begnis, Heron S. M., Estivalete, Vania de Fátima B.
Tipo de documento: Artigo
Idioma: por
Título da fonte: ConTexto
Texto Completo: https://seer.ufrgs.br/index.php/ConTexto/article/view/11263
Resumo: The economic changes in 1990’s year determined a new competitive environment marked by modifications in the Brazilians consumption profile. In the agribusiness an outstanding example was observed in the poultry meat consumption. In this context, this article brings some considerations about the bases in which settle down the competitive strategies in the Brazilian poultry agribusiness. The article starts, based on a systemic view, from a business environment analysis, the competitive structure and the strategic behavior of the poultry agro-industry. So, a case study was lead with a agro-industrial cooperative placed on the central region of the Rio Grande do Sul, Brazil. Being used a theoretical approach found in the Theory of the Industrial Organization, Porter’s Approach and Transaction Costs Economics, it was concluded that the researched organization follows a mixed strategic profile, situated among the analytical and defensive postures and that the positioning strategy prevails, combining product differentiation, costs control and preferential markets orientation.
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spelling THE COMPETITIVE ENVIRONMENT ANALYSIS AS DETERMINANT OF THE STRATEGIC CHOICES IN AGRIBUSINESS: A CASE STUDY IN A POULTRY INDUSTRY FIRMANÁLISE DO AMBIENTE COMPETITIVO COMO DETERMINANTE DAS ESCOLHAS ESTRATÉGICAS NO AGRONEGÓCIO: UM ESTUDO DE CASO EM UMA UNIDADE DE PRODUÇÃO AVÍCOLAStrategy. Competitive strategy. Agribusiness. Poultry. Institutional environment.Estratégia. Ambiente competitivo. Ambiente institucional. Agroindústria.The economic changes in 1990’s year determined a new competitive environment marked by modifications in the Brazilians consumption profile. In the agribusiness an outstanding example was observed in the poultry meat consumption. In this context, this article brings some considerations about the bases in which settle down the competitive strategies in the Brazilian poultry agribusiness. The article starts, based on a systemic view, from a business environment analysis, the competitive structure and the strategic behavior of the poultry agro-industry. So, a case study was lead with a agro-industrial cooperative placed on the central region of the Rio Grande do Sul, Brazil. Being used a theoretical approach found in the Theory of the Industrial Organization, Porter’s Approach and Transaction Costs Economics, it was concluded that the researched organization follows a mixed strategic profile, situated among the analytical and defensive postures and that the positioning strategy prevails, combining product differentiation, costs control and preferential markets orientation.A abertura comercial brasileira e a estabilidade macroeconômica alcançada a partir da segunda metade de 1990 configuraram um novo ambiente competitivo marcado pelas modificações no perfil de consumo dos brasileiros. No caso do agronegócio, um dos exemplos mais marcantes foi observado no consumo da carne de frango. Diante desse quadro, este artigo traz algumas considerações sobre as bases nas quais se estabelecem as estratégias competitivas na agroindústria avícola brasileira. Para atingir esse objetivo, o artigo se estrutura a partir de uma visão sistêmica, analisando o ambiente de negócio, a estrutura competitiva e o comportamento estratégico da agroindústria avícola. Assim, realizou-se um estudo de caso acerca de uma agroindústria cooperativa localizada na região central do Rio Grande do Sul que atua na área avícola. Utilizando-se um referencial teórico alicerçado na Teoria da Organização Industrial, Abordagem Porteriana e Economia dos Custos de Transação, concluiu-se que a organização pesquisada possui um perfil estratégico misto, situado entre as posturas analítica e defensiva, e que predomina a estratégia de posicionamento, combinando diferenciação de produtos, controle de custos e orientação para mercados preferenciais.UFRGS2009-11-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por Paresapplication/pdfhttps://seer.ufrgs.br/index.php/ConTexto/article/view/11263ConTexto - Contabilidade em Texto; v. 5 n. 8 (2005): 2º semestre 20052175-87511676-6016reponame:ConTextoinstname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/ConTexto/article/view/11263/6657Pedrozo, Eugênio ÁvilaBegnis, Heron S. M.Estivalete, Vania de Fátima B.info:eu-repo/semantics/openAccess2009-11-05T18:46:46Zoai:seer.ufrgs.br:article/11263Revistahttps://www.seer.ufrgs.br/index.php/ConTexto/indexPUBhttpw://www.seer.ufrgs.br/index.php/ConTexto/oaifernanda.momo@ufrgs.br||contexto@ufrgs.br2175-87511676-6016opendoar:2009-11-05T18:46:46ConTexto - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv THE COMPETITIVE ENVIRONMENT ANALYSIS AS DETERMINANT OF THE STRATEGIC CHOICES IN AGRIBUSINESS: A CASE STUDY IN A POULTRY INDUSTRY FIRM
ANÁLISE DO AMBIENTE COMPETITIVO COMO DETERMINANTE DAS ESCOLHAS ESTRATÉGICAS NO AGRONEGÓCIO: UM ESTUDO DE CASO EM UMA UNIDADE DE PRODUÇÃO AVÍCOLA
title THE COMPETITIVE ENVIRONMENT ANALYSIS AS DETERMINANT OF THE STRATEGIC CHOICES IN AGRIBUSINESS: A CASE STUDY IN A POULTRY INDUSTRY FIRM
spellingShingle THE COMPETITIVE ENVIRONMENT ANALYSIS AS DETERMINANT OF THE STRATEGIC CHOICES IN AGRIBUSINESS: A CASE STUDY IN A POULTRY INDUSTRY FIRM
Pedrozo, Eugênio Ávila
Strategy. Competitive strategy. Agribusiness. Poultry. Institutional environment.
Estratégia. Ambiente competitivo. Ambiente institucional. Agroindústria.
title_short THE COMPETITIVE ENVIRONMENT ANALYSIS AS DETERMINANT OF THE STRATEGIC CHOICES IN AGRIBUSINESS: A CASE STUDY IN A POULTRY INDUSTRY FIRM
title_full THE COMPETITIVE ENVIRONMENT ANALYSIS AS DETERMINANT OF THE STRATEGIC CHOICES IN AGRIBUSINESS: A CASE STUDY IN A POULTRY INDUSTRY FIRM
title_fullStr THE COMPETITIVE ENVIRONMENT ANALYSIS AS DETERMINANT OF THE STRATEGIC CHOICES IN AGRIBUSINESS: A CASE STUDY IN A POULTRY INDUSTRY FIRM
title_full_unstemmed THE COMPETITIVE ENVIRONMENT ANALYSIS AS DETERMINANT OF THE STRATEGIC CHOICES IN AGRIBUSINESS: A CASE STUDY IN A POULTRY INDUSTRY FIRM
title_sort THE COMPETITIVE ENVIRONMENT ANALYSIS AS DETERMINANT OF THE STRATEGIC CHOICES IN AGRIBUSINESS: A CASE STUDY IN A POULTRY INDUSTRY FIRM
author Pedrozo, Eugênio Ávila
author_facet Pedrozo, Eugênio Ávila
Begnis, Heron S. M.
Estivalete, Vania de Fátima B.
author_role author
author2 Begnis, Heron S. M.
Estivalete, Vania de Fátima B.
author2_role author
author
dc.contributor.author.fl_str_mv Pedrozo, Eugênio Ávila
Begnis, Heron S. M.
Estivalete, Vania de Fátima B.
dc.subject.por.fl_str_mv Strategy. Competitive strategy. Agribusiness. Poultry. Institutional environment.
Estratégia. Ambiente competitivo. Ambiente institucional. Agroindústria.
topic Strategy. Competitive strategy. Agribusiness. Poultry. Institutional environment.
Estratégia. Ambiente competitivo. Ambiente institucional. Agroindústria.
description The economic changes in 1990’s year determined a new competitive environment marked by modifications in the Brazilians consumption profile. In the agribusiness an outstanding example was observed in the poultry meat consumption. In this context, this article brings some considerations about the bases in which settle down the competitive strategies in the Brazilian poultry agribusiness. The article starts, based on a systemic view, from a business environment analysis, the competitive structure and the strategic behavior of the poultry agro-industry. So, a case study was lead with a agro-industrial cooperative placed on the central region of the Rio Grande do Sul, Brazil. Being used a theoretical approach found in the Theory of the Industrial Organization, Porter’s Approach and Transaction Costs Economics, it was concluded that the researched organization follows a mixed strategic profile, situated among the analytical and defensive postures and that the positioning strategy prevails, combining product differentiation, costs control and preferential markets orientation.
publishDate 2009
dc.date.none.fl_str_mv 2009-11-05
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
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status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/ConTexto/article/view/11263
url https://seer.ufrgs.br/index.php/ConTexto/article/view/11263
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/ConTexto/article/view/11263/6657
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UFRGS
publisher.none.fl_str_mv UFRGS
dc.source.none.fl_str_mv ConTexto - Contabilidade em Texto; v. 5 n. 8 (2005): 2º semestre 2005
2175-8751
1676-6016
reponame:ConTexto
instname:Universidade Federal do Rio Grande do Sul (UFRGS)
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institution UFRGS
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repository.name.fl_str_mv ConTexto - Universidade Federal do Rio Grande do Sul (UFRGS)
repository.mail.fl_str_mv fernanda.momo@ufrgs.br||contexto@ufrgs.br
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