Fake news in pictures: understanding a successful communication strategy in the Brazilian presidential election of 2018

Detalhes bibliográficos
Autor(a) principal: Barreto Junior, Irineu Francisco
Data de Publicação: 2020
Outros Autores: Venturi Junior, Gustavo
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Debates
Texto Completo: https://seer.ufrgs.br/index.php/debates/article/view/96220
Resumo: This paper proposes an analysis of the communication strategy adopted in the 2018 presidential election, won by the then federal deputy Jair Bolsonaro, and which had as one of its pillars the spread of news driven by social networks and WhatsApp groups, whose practice has been conventionally called fake news. The study conducts a theoretical and conceptual analysis of the fake news phenomenon in order to differentiate them from mere false news, as well as an analysis of the necessary concatenation between the propagated messages and real political context elements in which the voters they seek to influence are inserted. The study adopted the data collection technique called netnography and concluded that the 2018 presidential election was a perfect storm for the communication strategy effectiveness based on distortions and fraud, and that it was riddled with factors that created the political ecosystem conducive to the fake news spread.
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spelling Fake news in pictures: understanding a successful communication strategy in the Brazilian presidential election of 2018Noticias falsas en imágenes: un esfuerzo por comprender una estrategia de comunicación exitosa en las elecciones presidenciales brasileñas de 2018Fake news em imagens: um esforço de compreensão da estratégia comunicacional exitosa na eleição presidencial brasileira de 2018Fake NewsEleiçõesPolítica BrasileiraWhatsAppRedes SociaisFake NewsElectionsBrazilian PoliticsWhatsAppSocial NetworksNoticias falsasEleccionesPolítica brasileñaWhatsAppRedes sociales.This paper proposes an analysis of the communication strategy adopted in the 2018 presidential election, won by the then federal deputy Jair Bolsonaro, and which had as one of its pillars the spread of news driven by social networks and WhatsApp groups, whose practice has been conventionally called fake news. The study conducts a theoretical and conceptual analysis of the fake news phenomenon in order to differentiate them from mere false news, as well as an analysis of the necessary concatenation between the propagated messages and real political context elements in which the voters they seek to influence are inserted. The study adopted the data collection technique called netnography and concluded that the 2018 presidential election was a perfect storm for the communication strategy effectiveness based on distortions and fraud, and that it was riddled with factors that created the political ecosystem conducive to the fake news spread.Este artículo propone un análisis de la estrategia de comunicación adoptada en las elecciones presidenciales de 2018, ganada por el entonces diputado federal Jair Bolsonaro, y que tuvo como uno de sus pilares la difusión de noticias falsas, impulsadas por las redes sociales y los grupos de WhatsApp y cuya práctica era convencional. llámalo noticias falsas. El estudio lleva a cabo un análisis teórico y conceptual del fenómeno de las noticias falsas para diferenciarlas de las simples noticias falsas y el vínculo necesario entre los mensajes propagados y los elementos reales del contexto político en el que se insertan los votantes a los que buscan influir. La técnica de investigación de la netnografía se adoptó en la recopilación de datos, y el estudio concluyó que las elecciones presidenciales de 2018 fueron una tormenta perfecta para la efectividad de la estrategia de comunicación basada en distorsiones y fraudes, plagada de factores que crearon el ecosistema político propicio para la difusión de noticias falsas.Este artigo propõe uma análise da estratégia comunicacional adotada na eleição presidencial de 2018, vencida pelo então deputado federal Jair Bolsonaro, e que teve como um de seus pilares a disseminação de notícias falsas, impulsionadas por redes sociais e grupos de WhatsApp e cuja prática se convencionou chamar como fake news. O estudo realiza uma análise teórica e conceitual do fenômeno das fake news com o intuito de diferenciá-las de meras notícias falsas e da necessária concatenação entre as mensagens propagadas e elementos reais do contexto político no qual estão inseridos os eleitores aos quais procuram influenciar. Adotou-se na coleta dos dados a técnica de pesquisa netnografia, e o estudo concluiu que a eleição presidencial de 2018 foi uma tempestade perfeita para a efetividade da estratégia comunicacional fundada em distorções e fraudes, eivada de fatores que criaram o ecossistema político propício à disseminação das fake news.UFRGS2020-04-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionNetnography and analysis of electoral research datanetnografía y análisis de datos de investigación electoralNetnografia e análise de dados de pesquisa eleitoralapplication/pdfhttps://seer.ufrgs.br/index.php/debates/article/view/9622010.22456/1982-5269.96220Revista Debates; Vol. 14 Núm. 1 (2020): Dossiê Eleições e Novas Mídias: Perspectivas para o futuro II; 4-35Revista Debates; v. 14 n. 1 (2020): Dossiê Eleições e Novas Mídias: Perspectivas para o futuro II; 4-351982-52692236-479Xreponame:Revista Debatesinstname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/debates/article/view/96220/56872Copyright (c) 2020 Revista Debatesinfo:eu-repo/semantics/openAccessBarreto Junior, Irineu FranciscoVenturi Junior, Gustavo2020-05-25T12:31:50Zoai:seer.ufrgs.br:article/96220Revistahttps://seer.ufrgs.br/debatesPUBhttps://seer.ufrgs.br/debates/oai1982-52692236-479Xopendoar:2020-05-25T12:31:50Revista Debates - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv Fake news in pictures: understanding a successful communication strategy in the Brazilian presidential election of 2018
Noticias falsas en imágenes: un esfuerzo por comprender una estrategia de comunicación exitosa en las elecciones presidenciales brasileñas de 2018
Fake news em imagens: um esforço de compreensão da estratégia comunicacional exitosa na eleição presidencial brasileira de 2018
title Fake news in pictures: understanding a successful communication strategy in the Brazilian presidential election of 2018
spellingShingle Fake news in pictures: understanding a successful communication strategy in the Brazilian presidential election of 2018
Barreto Junior, Irineu Francisco
Fake News
Eleições
Política Brasileira
WhatsApp
Redes Sociais
Fake News
Elections
Brazilian Politics
WhatsApp
Social Networks
Noticias falsas
Elecciones
Política brasileña
WhatsApp
Redes sociales.
title_short Fake news in pictures: understanding a successful communication strategy in the Brazilian presidential election of 2018
title_full Fake news in pictures: understanding a successful communication strategy in the Brazilian presidential election of 2018
title_fullStr Fake news in pictures: understanding a successful communication strategy in the Brazilian presidential election of 2018
title_full_unstemmed Fake news in pictures: understanding a successful communication strategy in the Brazilian presidential election of 2018
title_sort Fake news in pictures: understanding a successful communication strategy in the Brazilian presidential election of 2018
author Barreto Junior, Irineu Francisco
author_facet Barreto Junior, Irineu Francisco
Venturi Junior, Gustavo
author_role author
author2 Venturi Junior, Gustavo
author2_role author
dc.contributor.author.fl_str_mv Barreto Junior, Irineu Francisco
Venturi Junior, Gustavo
dc.subject.por.fl_str_mv Fake News
Eleições
Política Brasileira
WhatsApp
Redes Sociais
Fake News
Elections
Brazilian Politics
WhatsApp
Social Networks
Noticias falsas
Elecciones
Política brasileña
WhatsApp
Redes sociales.
topic Fake News
Eleições
Política Brasileira
WhatsApp
Redes Sociais
Fake News
Elections
Brazilian Politics
WhatsApp
Social Networks
Noticias falsas
Elecciones
Política brasileña
WhatsApp
Redes sociales.
description This paper proposes an analysis of the communication strategy adopted in the 2018 presidential election, won by the then federal deputy Jair Bolsonaro, and which had as one of its pillars the spread of news driven by social networks and WhatsApp groups, whose practice has been conventionally called fake news. The study conducts a theoretical and conceptual analysis of the fake news phenomenon in order to differentiate them from mere false news, as well as an analysis of the necessary concatenation between the propagated messages and real political context elements in which the voters they seek to influence are inserted. The study adopted the data collection technique called netnography and concluded that the 2018 presidential election was a perfect storm for the communication strategy effectiveness based on distortions and fraud, and that it was riddled with factors that created the political ecosystem conducive to the fake news spread.
publishDate 2020
dc.date.none.fl_str_mv 2020-04-28
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Netnography and analysis of electoral research data
netnografía y análisis de datos de investigación electoral
Netnografia e análise de dados de pesquisa eleitoral
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/debates/article/view/96220
10.22456/1982-5269.96220
url https://seer.ufrgs.br/index.php/debates/article/view/96220
identifier_str_mv 10.22456/1982-5269.96220
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/debates/article/view/96220/56872
dc.rights.driver.fl_str_mv Copyright (c) 2020 Revista Debates
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Revista Debates
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UFRGS
publisher.none.fl_str_mv UFRGS
dc.source.none.fl_str_mv Revista Debates; Vol. 14 Núm. 1 (2020): Dossiê Eleições e Novas Mídias: Perspectivas para o futuro II; 4-35
Revista Debates; v. 14 n. 1 (2020): Dossiê Eleições e Novas Mídias: Perspectivas para o futuro II; 4-35
1982-5269
2236-479X
reponame:Revista Debates
instname:Universidade Federal do Rio Grande do Sul (UFRGS)
instacron:UFRGS
instname_str Universidade Federal do Rio Grande do Sul (UFRGS)
instacron_str UFRGS
institution UFRGS
reponame_str Revista Debates
collection Revista Debates
repository.name.fl_str_mv Revista Debates - Universidade Federal do Rio Grande do Sul (UFRGS)
repository.mail.fl_str_mv
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