Unhealthy food commercials on brazilian TV

Detalhes bibliográficos
Autor(a) principal: Viacava, Keitiline Ramos
Data de Publicação: 2016
Outros Autores: Simões, Reinaldo Augusto Gomes, Santolim, Ricardo Ribas, Weydmann, Gibson Juliano, Damasceno, Betina Vidal, Tietze, Arthur Weinmann, Vigo, Álvaro, Araujo, Lisiane Bizarro
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Institucional da UFRGS
Texto Completo: http://hdl.handle.net/10183/150401
Resumo: Determining and monitoring the amount of unhealthy food commercials on TV is relevant to the prevention and control of obesity. The aim of this study was to determine the proportion of unhealthy food commercials on Brazilian TV and compare it with preexisting data on the frequency and quality of the advertised products. We recorded 14 hours of programming from the three basic Brazilian TV channels with the largest audiences (total=378 hrs.). Commercials were classified into 25 categories based on the type of product advertised. We compared the proportions of the types of commercials and types of food using the Pearson Chi-square test. Food commercials constitute the category with the second highest amount of airtime at 720 hours (9%), lagging behind the respective channels’ TV programming advertising at 1958 hours (26%). Compared with previous data from 2002, the proportion of food commercials on TV decreased by 12%. However, commercials for unhealthy food increased by 16%. These results have implications for the development of contingency plans and public policies aimed at reducing the risks of exposure to unhealthy food commercials on TV.
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spelling Viacava, Keitiline RamosSimões, Reinaldo Augusto GomesSantolim, Ricardo RibasWeydmann, Gibson JulianoDamasceno, Betina VidalTietze, Arthur WeinmannVigo, ÁlvaroAraujo, Lisiane Bizarro2017-01-04T02:26:42Z20162324-9323http://hdl.handle.net/10183/150401001006562Determining and monitoring the amount of unhealthy food commercials on TV is relevant to the prevention and control of obesity. The aim of this study was to determine the proportion of unhealthy food commercials on Brazilian TV and compare it with preexisting data on the frequency and quality of the advertised products. We recorded 14 hours of programming from the three basic Brazilian TV channels with the largest audiences (total=378 hrs.). Commercials were classified into 25 categories based on the type of product advertised. We compared the proportions of the types of commercials and types of food using the Pearson Chi-square test. Food commercials constitute the category with the second highest amount of airtime at 720 hours (9%), lagging behind the respective channels’ TV programming advertising at 1958 hours (26%). Compared with previous data from 2002, the proportion of food commercials on TV decreased by 12%. However, commercials for unhealthy food increased by 16%. These results have implications for the development of contingency plans and public policies aimed at reducing the risks of exposure to unhealthy food commercials on TV.application/pdfengJournal of Food and Nutritional Disorders [recurso eletrônico]. Dover. Vol. 5, no. 6 (2016), [5] f.Estatística médicaPsicologiaFood commercialsTelevisionUnhealthy foodsUnhealthy food commercials on brazilian TVEstrangeiroinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFRGSinstname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSORIGINAL001006562.pdf001006562.pdfTexto completo (inglês)application/pdf526576http://www.lume.ufrgs.br/bitstream/10183/150401/1/001006562.pdf168722737d8a602c397b725c12115106MD51TEXT001006562.pdf.txt001006562.pdf.txtExtracted Texttext/plain29194http://www.lume.ufrgs.br/bitstream/10183/150401/2/001006562.pdf.txt598ded3ce6f431626208e3b2b6d07cd1MD52THUMBNAIL001006562.pdf.jpg001006562.pdf.jpgGenerated Thumbnailimage/jpeg2056http://www.lume.ufrgs.br/bitstream/10183/150401/3/001006562.pdf.jpg1afe545fc698217f5582e6a15384b521MD5310183/1504012019-04-27 02:39:48.575954oai:www.lume.ufrgs.br:10183/150401Repositório InstitucionalPUBhttps://lume.ufrgs.br/oai/requestlume@ufrgs.bropendoar:2019-04-27T05:39:48Repositório Institucional da UFRGS - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.pt_BR.fl_str_mv Unhealthy food commercials on brazilian TV
title Unhealthy food commercials on brazilian TV
spellingShingle Unhealthy food commercials on brazilian TV
Viacava, Keitiline Ramos
Estatística médica
Psicologia
Food commercials
Television
Unhealthy foods
title_short Unhealthy food commercials on brazilian TV
title_full Unhealthy food commercials on brazilian TV
title_fullStr Unhealthy food commercials on brazilian TV
title_full_unstemmed Unhealthy food commercials on brazilian TV
title_sort Unhealthy food commercials on brazilian TV
author Viacava, Keitiline Ramos
author_facet Viacava, Keitiline Ramos
Simões, Reinaldo Augusto Gomes
Santolim, Ricardo Ribas
Weydmann, Gibson Juliano
Damasceno, Betina Vidal
Tietze, Arthur Weinmann
Vigo, Álvaro
Araujo, Lisiane Bizarro
author_role author
author2 Simões, Reinaldo Augusto Gomes
Santolim, Ricardo Ribas
Weydmann, Gibson Juliano
Damasceno, Betina Vidal
Tietze, Arthur Weinmann
Vigo, Álvaro
Araujo, Lisiane Bizarro
author2_role author
author
author
author
author
author
author
dc.contributor.author.fl_str_mv Viacava, Keitiline Ramos
Simões, Reinaldo Augusto Gomes
Santolim, Ricardo Ribas
Weydmann, Gibson Juliano
Damasceno, Betina Vidal
Tietze, Arthur Weinmann
Vigo, Álvaro
Araujo, Lisiane Bizarro
dc.subject.por.fl_str_mv Estatística médica
Psicologia
topic Estatística médica
Psicologia
Food commercials
Television
Unhealthy foods
dc.subject.eng.fl_str_mv Food commercials
Television
Unhealthy foods
description Determining and monitoring the amount of unhealthy food commercials on TV is relevant to the prevention and control of obesity. The aim of this study was to determine the proportion of unhealthy food commercials on Brazilian TV and compare it with preexisting data on the frequency and quality of the advertised products. We recorded 14 hours of programming from the three basic Brazilian TV channels with the largest audiences (total=378 hrs.). Commercials were classified into 25 categories based on the type of product advertised. We compared the proportions of the types of commercials and types of food using the Pearson Chi-square test. Food commercials constitute the category with the second highest amount of airtime at 720 hours (9%), lagging behind the respective channels’ TV programming advertising at 1958 hours (26%). Compared with previous data from 2002, the proportion of food commercials on TV decreased by 12%. However, commercials for unhealthy food increased by 16%. These results have implications for the development of contingency plans and public policies aimed at reducing the risks of exposure to unhealthy food commercials on TV.
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dc.relation.ispartof.pt_BR.fl_str_mv Journal of Food and Nutritional Disorders [recurso eletrônico]. Dover. Vol. 5, no. 6 (2016), [5] f.
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