Public communication in the advocacy of rights for children and youth

• Autor(a) principal: Lima, Ana Márcia Diógenes Paiva
• Data de Publicação: 2015
• Outros Autores: Sampaio, Inês Silvia Vitorino
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Intexto (Porto Alegre)
• Texto Completo: https://seer.ufrgs.br/index.php/intexto/article/view/50104
• topic: Comunicação pública. Esfera pública. Política pública. Direitos. Crianças e adolescentes.; Public communication. Public sphere. Public policy. Rights. Children and Youth.

This paper analyzes how public communication can promote access for children and youth to their rights. It was made in a municipality of the state of Ceará, Brazil, that won all editions of the UNICEF Seal of Approval. The analysis is based on the works of Zémor (2003) and Brandão (2009) in order to discuss public communication, and Faoro (2001), Freyre (2004) and DaMatta (2001) concerning the comprehension of some aspects of the Brazilian political culture. The research was composed by focus groups with teenagers and adults, as well as depth interviews with government officials and communication agencies. Applying the interpretative method for data analysis, it was identified that the municipality has improved the offering and quality of its communication for the rights, however, similar to other municipalities in the country, it still needs a better understanding of people’s demands, so it can develop the media to the purposes of public policies and promote the participation of children and youth in the production of communication.