Appropriation of transmedia communication strategies of The Walking Dead by brazilian fans: early notes

Detalhes bibliográficos
Autor(a) principal: Montardo, Sandra Portella
Data de Publicação: 2014
Outros Autores: Amar, Jonas Araújo
Tipo de documento: Artigo
Idioma: por
Título da fonte: Intexto (Porto Alegre)
Texto Completo: https://seer.ufrgs.br/index.php/intexto/article/view/46342
Resumo: This paper approaches the appropriation of transmedia communication strategies of the The Walking Dead (TWD) franchise by its Brazilian fans on the Internet on websites and Facebook fan pages. It is an exploratory study which, by categorizing posts of these websites, reveals a process that provides feedback from different motivations. It is observed that it is up to the fans to manage the transmedia processes, what is done in order to keep the fan status.
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spelling Appropriation of transmedia communication strategies of The Walking Dead by brazilian fans: early notesApropiaciones de las estrategias de comunicación transmidia de The Walking Dead por los fans brasileños: anotaciones inicialesApropriações das estratégias de comunicação transmídia de The Walking Dead pelos fãs brasileiros: apontamentos iniciaisTransmídia. Fãs. The Walking Dead.Transmedia. Fans. The Walking Dead.Transmidia. Fans. The Walking Dead.This paper approaches the appropriation of transmedia communication strategies of the The Walking Dead (TWD) franchise by its Brazilian fans on the Internet on websites and Facebook fan pages. It is an exploratory study which, by categorizing posts of these websites, reveals a process that provides feedback from different motivations. It is observed that it is up to the fans to manage the transmedia processes, what is done in order to keep the fan status.Este artículo aborda las apropiaciones de las estrategias de comunicación transmidia de la franquía The Walking Dead (TWD) por parte de sus fans brasileños en sitios de internet y fan pages de FB. Se trata de un estudio exploratorio que, por medio de la categorización de las publicaciones, revela un proceso que se retroalimenta a partir de motivaciones diferentes. Se percibe que cabe a los fans la conducción de los procesos transmidia, lo que se da en nombre del mantenimiento de su status de fan.Este artigo aborda as apropriações das estratégias de comunicação transmídia da franquia The Walking Dead (TWD) por parte de seus fãs brasileiros na internet em sites e fan pages do Facebook. Trata-se de um estudo exploratório que, por meio de categorização das postagens feitas nesses sites, revela um processo que se retroalimenta a partir de motivações diferentes. Percebe-se que cabe aos fãs a condução dos processos transmídia, o que se dá em nome da manutenção de seu status de fã.Universidade Federal do Rio Grande do Sul2014-12-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://seer.ufrgs.br/index.php/intexto/article/view/46342Intexto; No. 31 (2014); 79-95Intexto; Núm. 31 (2014); 79-95Intexto; No. 31 (2014); 79-95Intexto; N. 31 (2014); 79-95Intexto; n. 31 (2014); 79-951807-8583reponame:Intexto (Porto Alegre)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/intexto/article/view/46342/32198Copyright (c) 2014 Sandra Portella Montardo, Jonas Araújo Amarhttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessMontardo, Sandra PortellaAmar, Jonas Araújo2023-11-24T15:39:39Zoai:seer.ufrgs.br:article/46342Revistahttp://seer.ufrgs.br/intextoONGhttp://seer.ufrgs.br/intexto/oai||intexto@ufrgs.br1807-85831807-8583opendoar:2023-11-24T15:39:39Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv Appropriation of transmedia communication strategies of The Walking Dead by brazilian fans: early notes
Apropiaciones de las estrategias de comunicación transmidia de The Walking Dead por los fans brasileños: anotaciones iniciales
Apropriações das estratégias de comunicação transmídia de The Walking Dead pelos fãs brasileiros: apontamentos iniciais
title Appropriation of transmedia communication strategies of The Walking Dead by brazilian fans: early notes
spellingShingle Appropriation of transmedia communication strategies of The Walking Dead by brazilian fans: early notes
Montardo, Sandra Portella
Transmídia. Fãs. The Walking Dead.
Transmedia. Fans. The Walking Dead.
Transmidia. Fans. The Walking Dead.
title_short Appropriation of transmedia communication strategies of The Walking Dead by brazilian fans: early notes
title_full Appropriation of transmedia communication strategies of The Walking Dead by brazilian fans: early notes
title_fullStr Appropriation of transmedia communication strategies of The Walking Dead by brazilian fans: early notes
title_full_unstemmed Appropriation of transmedia communication strategies of The Walking Dead by brazilian fans: early notes
title_sort Appropriation of transmedia communication strategies of The Walking Dead by brazilian fans: early notes
author Montardo, Sandra Portella
author_facet Montardo, Sandra Portella
Amar, Jonas Araújo
author_role author
author2 Amar, Jonas Araújo
author2_role author
dc.contributor.author.fl_str_mv Montardo, Sandra Portella
Amar, Jonas Araújo
dc.subject.por.fl_str_mv Transmídia. Fãs. The Walking Dead.
Transmedia. Fans. The Walking Dead.
Transmidia. Fans. The Walking Dead.
topic Transmídia. Fãs. The Walking Dead.
Transmedia. Fans. The Walking Dead.
Transmidia. Fans. The Walking Dead.
description This paper approaches the appropriation of transmedia communication strategies of the The Walking Dead (TWD) franchise by its Brazilian fans on the Internet on websites and Facebook fan pages. It is an exploratory study which, by categorizing posts of these websites, reveals a process that provides feedback from different motivations. It is observed that it is up to the fans to manage the transmedia processes, what is done in order to keep the fan status.
publishDate 2014
dc.date.none.fl_str_mv 2014-12-15
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/46342
url https://seer.ufrgs.br/index.php/intexto/article/view/46342
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/46342/32198
dc.rights.driver.fl_str_mv Copyright (c) 2014 Sandra Portella Montardo, Jonas Araújo Amar
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2014 Sandra Portella Montardo, Jonas Araújo Amar
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Intexto; No. 31 (2014); 79-95
Intexto; Núm. 31 (2014); 79-95
Intexto; No. 31 (2014); 79-95
Intexto; N. 31 (2014); 79-95
Intexto; n. 31 (2014); 79-95
1807-8583
reponame:Intexto (Porto Alegre)
instname:Universidade Federal do Rio Grande do Sul (UFRGS)
instacron:UFRGS
instname_str Universidade Federal do Rio Grande do Sul (UFRGS)
instacron_str UFRGS
institution UFRGS
reponame_str Intexto (Porto Alegre)
collection Intexto (Porto Alegre)
repository.name.fl_str_mv Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)
repository.mail.fl_str_mv ||intexto@ufrgs.br
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